Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.
08/07/2025
1:00pm - 2:00pm
Virtual
The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!
08/14/2025
6:00pm - 9:00pm
Fenway Park
Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success
07/17/2025
9:00am - 11:00am
Omni Boston Hotel Seaport
This program is in redevelopment. Click this page for DEI resources.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
Would you like to improve the visibility and online presence of your business? Employing the right SEO (search engine optimization) and digital marketing tactics can help achieve optimal visibility of your company’s products and services.
Search engine optimization – the process of creating useful content as well as getting authority links to your website – is among the best digital marketing methods you can employ to achieve great return on investment. Following are tips you can implement to achieve the best results:
Nowadays many internet users use mobile devices when browsing the web – some people even prefer them to traditional desktops for the features they allow. For example, they can access the internet from any location. As a way of availing the right content to internet users, Google has started giving privilege to mobile versions of webpages. The desktop versions are still indexed, but you should ensure your website is mobile-friendly, considering Google gives priority in its search engine to mobile-friendly websites.
The speed of your website also matters. Google uses several parameters to rank a website, and a fast loading website will tend to rank high if all other factors are kept constant. To increase your ranking and hence, your visibility, you should ensure you have a speed optimized website. Some simple things you can do to increase your website load speed include leveraging browser caching, using a CDN, and optimizing images.
Securing your website is another method you can use to increase traffic. As the importance of cybersecurity gains traction in the media, people are becoming more concerned about their online security. Use of HTTPS makes people trust a website, as it is an indication that the webpage secure and safe. In July 2018, Google will begin to mark websites without HTTPS as unsecure, which may deter new visitors, potential customers, and current clients from using a website if it is not HTTPS enabled. It is essential to take the required steps and enable HTTPS so that your website can gain the necessary traffic and maintain a good reputation.
Local business citations will indicate basic information about your business such as location, physical address, and phone number (NAP). Use of the local citation helps in increasing your online presence, as many people search for products or services near them. A business can benefit from such internet users if they have business citations. Google My Business, Yelp, and Superpages, among others, are some of the popular citation directories of which you can take advantage.
SEO can dramatically increase the online presence and visibility of a business of any size. A search engine optimized website will ensure potential customers or clients searching for your products and services can easily find your business via Google search results. The right way to achieve the best results in search engine optimization involves creating useful content which people can naturally link back to your website. The best SEO experts can ensure a successful digital marketing and SEO campaign for you.
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