Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.
6:00pm - 7:30pm
Roundhead Brewing Company
Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!
9:45am - 11:00am
Bank of America
Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.
10:00am - 11:30am
Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
Video marketing is undoubtedly the most effective form of online content marketing today. According to a recent survey, 71% of consumers who watch branded video content are left with a positive impression of the brand in question. 73% are more likely to make a purchasing decision. 
However, not all videos are great. Like any other kind of content, you need the right information and a winning strategy to create great videos. Here are the best video marketing tips to grow your online brand in Boston and abroad.
Some rules for written content marketing apply to video marketing as well. For instance, you must concentrate on offering value – not selling, otherwise your videos will annoy and repel the audiences you are targeting. Create emotive video content that focuses on consumer needs and hidden desires as opposed to direct selling. You can also follow the educative strategy which focuses on informing the audience first and winning their trust before you attempt to sell anything.
When it comes to written content, length is better for SEO and value. The same isn’t true for videos. In fact, your videos should be short and straight to the point. Furthermore, you must make the first 5 to 10 seconds great (conveying immediate value) otherwise your audience will lose interest.
This is a crucial but commonly overlooked video marketing tip. There are many tactics you can use to make your video easier to find on Google. For instance, you get maximum SEO value if you host the video on your website. You should also enable embedding to enjoy inbound marketing linking. Additionally, don’t forget to provide a video sitemap and include a keyword/s in the title and description.
To differentiate your brand from other competing brands in Boston, you can’t afford to make and post low-quality videos. Video marketers invest in the best cameras and editing software just to make free educative videos, so your low-quality sales videos don’t stand a chance online. Furthermore, a high-quality video will portray the right brand image – professionalism.
Although video audiences want to derive value from videos, this shouldn’t be at the expense of creativity, humor and taking risks. Today’s video audiences want to see something interesting, unique, humorous and valuable at the same time, so conservative strategies only do a disservice.
Lastly, consider live streaming. As the appetite for video content increases, consumers are increasingly interested in live engagements with brands. Such engagements are considered more authentic and instant since everything is live. Most brands today haven’t explored the live video space, which makes it a lucrative avenue for serious brands looking to gain a competitive advantage.