Best Video Marketing Tips to Grow Your Brand Online
Guest Post
Video marketing is undoubtedly the most effective form of online content marketing today. According to a recent survey, 71% of consumers who watch branded video content are left with a positive impression of the brand in question. 73% are more likely to make a purchasing decision. [1]
However, not all videos are great. Like any other kind of content, you need the right information and a winning strategy to create great videos. Here are the best video marketing tips to grow your online brand in Boston and abroad.
Don’t sell
Some rules for written content marketing apply to video marketing as well. For instance, you must concentrate on offering value – not selling, otherwise your videos will annoy and repel the audiences you are targeting. Create emotive video content that focuses on consumer needs and hidden desires as opposed to direct selling. You can also follow the educative strategy which focuses on informing the audience first and winning their trust before you attempt to sell anything.
Make your videos brief and concise. The first few seconds must be outstanding!
When it comes to written content, length is better for SEO and value. The same isn’t true for videos. In fact, your videos should be short and straight to the point. Furthermore, you must make the first 5 to 10 seconds great (conveying immediate value) otherwise your audience will lose interest.
Optimize for search engines
This is a crucial but commonly overlooked video marketing tip. There are many tactics you can use to make your video easier to find on Google. For instance, you get maximum SEO value if you host the video on your website. You should also enable embedding to enjoy inbound marketing linking. Additionally, don’t forget to provide a video sitemap and include a keyword/s in the title and description.
Quality is “King”
To differentiate your brand from other competing brands in Boston, you can’t afford to make and post low-quality videos. Video marketers invest in the best cameras and editing software just to make free educative videos, so your low-quality sales videos don’t stand a chance online. Furthermore, a high-quality video will portray the right brand image – professionalism.
Don’t be conservative
Although video audiences want to derive value from videos, this shouldn’t be at the expense of creativity, humor and taking risks. Today’s video audiences want to see something interesting, unique, humorous and valuable at the same time, so conservative strategies only do a disservice.
Consider live videos
Lastly, consider live streaming. As the appetite for video content increases, consumers are increasingly interested in live engagements with brands. Such engagements are considered more authentic and instant since everything is live. Most brands today haven’t explored the live video space, which makes it a lucrative avenue for serious brands looking to gain a competitive advantage.
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