Join us for our installment of the Pacesetters Doing Business series featuring Boston Planning and Development Agency on December 7, 2023.
3:00pm - 4:00pm
Jenny Holaday will share her journey into leadership as President of Encore Boston Harbor and first woman to run a casino in Massachusetts.
2:00pm - 4:00pm
Encore Boston Harbor
Step into Winter Wonderland at our BIMA Holiday Gala. Gather your digital media and marketing peers for a night of networking and entertainment.
6:30pm - 9:30pm
Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
Are you thinking about strengthening your marketing strategy? IG Reels are one of the most useful tools for building brand presence. Today’s consumer spends considerable time on social platforms and Instagram has more than 1 billion users. Instagram decided to elevate its platform by implementing short-form videos for content creators. Brands have the opportunity to build customer trust when they consistently share updates, stories and insider tips to viewers who appreciate the value the companies provide. Aligning your company mission and vision with social networking sites is crucial for brand elevation. I would also advise against posting solely for likes. Algorithm updates for Instagram will focus more on unique content creation that sparks community.
Now we all know the value that social media engagement can have for a business, but only 29% of small business owners utilize social media. IG Reels can bring visibility to a brand by raising the algorithm for posts that use this new media feature.
Instagram reels are immersive videos used to engage a viewer. Content creators have an opportunity to craft unique posts by implementing platform features of the following:
At the onset of 2022, social media gurus suggested that businesses adopt a creative approach to content creation. How can we do this? We can integrate trending songs, movements, and captions in a way that educates a prospect about an upcoming offer or launch. What makes IG reels appealing for some? The need to create 10-20 minute long-form videos on a site like YouTube may feel unappealing for those with a crammed schedule. This tool allows you to create content in less than 1-minute! You can show a behind-the-scenes view of how your business operates and bring new prospects to your site or special event. Lastly, Instagram has 400% more reach than many other platforms!
There are thousands of people looking for solutions so why not let them find you? As a communication expert, I never imagined that using social media would be a game changer for my business. As an IG Partner, I am a micro-influencer who can share inspiration and communication tips with entrepreneurs and intrapreneurs who serve others. More importantly, I can connect with constituents around the globe.
Turning On The Lights Global Institute