Skip to content
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join
Home > Thought Leadership > Natalia Urtubey discusses the importance of authenticity, empathy, and courage in leadership | 2019 Boston’s Future Leader Cohort
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Columbia Construction

          This virtual event gives small business owners the chance to hear directly from procurement officers about opportunities to work with them.

          05/29/2025

          12:00pm - 1:00pm

          Virtual

          arrow-go
          Read More
        • ...
          City Awake
          Art of Connection: An Evening at the Museum of Fine Arts, Boston

          Join us for an exclusive networking event at the Museum of Fine Arts and enjoy self-guided tours of John Wilson and Van Gogh, showcasing the deep bond of family, friendship, and community.

          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

          arrow-go
          Read More
        • ...
          Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Columbia Construction

          This virtual event gives small business owners the chance to hear directly from procurement officers about opportunities to work with them.

          05/29/2025

          12:00pm - 1:00pm

          Virtual

          arrow-go
          Read More
        • ...
          City Awake
          Art of Connection: An Evening at the Museum of Fine Arts, Boston

          Join us for an exclusive networking event at the Museum of Fine Arts and enjoy self-guided tours of John Wilson and Van Gogh, showcasing the deep bond of family, friendship, and community.

          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

          arrow-go
          Read More
        • ...
          Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join

Natalia Urtubey discusses the importance of authenticity, empathy, and courage in leadership | 2019 Boston’s Future Leader Cohort

December 11, 2019

Imagine my surprise when Alyson Weiss, Senior Leadership Initiatives Manager at the Boston Chamber, called me last week to inform me that YOU had voted to have ME…a public employee in a program mostly designed for rising corporate leaders, and one that I weaseled my way into just a month after starting in this role, to offer remarks on behalf of our cohort.  It’s important to me that you know how honored I truly am to have this opportunity.

I hope my remarks give you even a little bit of insight into how transformational this program has been for me, and especially on my definition of leadership.

First, the Boston’s Future Leaders program made sure that we understood that while our leadership journey is likely similar to riding the T — there are delays, derailments, missed connections, and doors closing right in your face, but every now and then, we have a perfectly smooth and efficient ride. I was going to use a road analogy but since the Spotlight pieces came out, I thought it was best to change directions. Pun intended.

Next, I think I speak for the cohort when I say that this program has taught, engaged, and challenged us to open ourselves to being truly authentic leaders.

 

Authenticity creates space for our humanity, for us to be relational, and for us to be better at our jobs. It shows that leadership is open to mistakes and failures, and that our success comes from learning every day.

Finally, over the last twelve months, I have also sharpened my communication skills. I better understand that difficult conversations are opportunities to build commitment and accountability for our relationships. Most importantly, I now genuinely understand that everyone is doing the best they can to be effective leaders, we need to re-frame OUR reality so we are truly empathetic.

I thoroughly enjoyed the caliber of experts BFL presented to us, from Carol Fulp, a dynamic woman changing the color of Boston’s leadership, to Alison Nolan who took charge of a family business and turned it into an institution, our courageous City Council President Andrea Campbell, Linda Dorcena Forry at Suffolk Construction who taught us the importance of taking risks, to my boss, Chief John Barros at The Barr Foundation who is helping to direct Boston’s economy, and of course Jim Rooney’s leadership in yet another one of Boston’s pillar institutions. These visionaries have transformed Boston and to learn from them is motivational, to say the least.

The most valuable experience of this program for me, however, was our three days at Harvard Business School. The Socratic Method at HBS challenged us to fully explore all sides of an issue — including the testing of our own assumptions and instincts. This helped us more fully engage with one another and is where, I believe, we tested and solidified our own definitions of leadership. I thought we were all made better, simply by the opportunity to listen – and by listening, to achieve deeper understanding. This method is one we can and should practice throughout the rest of our lives, I know I will.

I know that my cohort and I, with our shared experiences and diverse perspectives, will undoubtedly continue to shape this great city and region, solving for our society’s most  entrenched and most wicked problems. But as everyone in this room knows, this is not easy and there is no silver bullet to addressing these challenges, and so I will end here, with a thank you, to all of you for showing and bringing your full selves to all that you do. The simple act of choosing to learn and play a role in impacting our communities for the better, whether it’s through improved hiring practices or joining a Board, is leadership.  Our future is here, and as leaders, we have the responsibility to show up and practice courage every day.

I say with deep humility and gratitude, thank you.

About Natalia Urtubey

As Director of Small Business for the City of Boston’s Office of Economic Development, Natalia’s extensive knowledge of Boston’s neighborhoods and the small business community compliment her experience in creating growth strategies and building partnerships across community stakeholders. Natalia leads a 14-person team focused on tracking and producing research on local and national trends to inform decision making about small business development tools, coordinates with local residents and existing businesses to ensure that there is a strategic and policy-driven approach to growth without displacement, and works with residents and other City officials to remove any barriers to do business in the City of Boston. Natalia manages and oversees the distribution of the more than $3 million in small business resources under the Community Development Block Grant (CDBG) Program and the more than $3 million in investment in small business within and outside of the 20 Boston Main Streets Districts. She directs and implements Mayor Walsh’s 2016 Small Business Plan to provide coordinated service delivery and economic opportunity for Boston’s 40,000 small businesses. Previously, Natalia served as the Executive Director of Imagine Boston 2030, working to implement the first citywide plan. She was responsible for ensuring the first planning process in more than 50 years was representative of Boston residents’ vision and concerns. In this role, Natalia was instrumental in keeping the process visible and accessible to all Bostonians. She brought community leaders together and identified opportunities for collaboration. Natalia received her Master in Public Administration from Suffolk University in 2012. Natalia is a proud homeowner in Dorchester and serves on the board for several local nonprofits, including the Dorchester YMCA, Future Chefs, and Hyde Square Task Force.

Our Boston’s Future Leaders Program (BFL) provides emerging leaders (under the age of 40) a year-long professional development platform, where they gain exposure to established public, private, and nonprofit leadership practices, access to our region’s leaders, experiential behind-the-scenes learning opportunities, and a cross-sector network. Participants graduate with the skills, experiences, and connections they need to lead Boston into the future. Boston’s long-term success depends on the preparedness of the next generation of leaders. Learn more.

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
Contact us
  • Events
  • Learning & Development
  • Economic Inclusion
  • Policy & Impact
  • Our Networks
  • Membership
  • join
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Privacy Policy
  • Terms & Conditions

© 2025 Greater Boston Chamber of Commerce. All Rights Reserved.

Popular Resources

  • Small Business  
  • News & Insights  
  • Member Resources  
  • Small Business  
Close