This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.
06/18/2025
11:30am - 1:00pm
Fairmont Copley Plaza
Join the Chamber and Massachusetts Business Roundtable for a deep dive into employer insights, featuring analysis from McKinsey and a panel of experts.
06/26/2025
11:00am - 12:00pm
Virtual
Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on June 26, 2025.
1:00pm - 2:00pm
This program is in redevelopment. Click this page for DEI resources.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
On September 24, BIMA, the Boston Interactive Media Association, hosted a dynamic panel event that explored the rapidly evolving landscape of data privacy, targeting, and measurement.
The panel featured industry leaders Drew Stein, Founder & CEO of Audigent; Erin Mullaney, Media Director at Connelly Partners; Eva Morse, VP, Platform Media, at Hill Holliday; and moderator Rob Auger, EVP, Media, at Digitas North America.
As third-party cookies become a thing of the past and state-specific privacy laws rise, below are some key takeaways from our expert panelists to keep in mind as you navigate the changing landscape:
The panel highlighted the growing importance of contextual and predictive data as we move away from deterministic targeting. Drew Stein noted that innovative technologies are outperforming traditional 1:1 marketing, paving the way for a future that blends deterministic and probabilistic approaches: “The healthiest future is one where we’re mixing methodologies,” he emphasized.
When asked about whether they were testing Google’s Privacy Sandbox solutions and their viability, there was a consensus that the Privacy Sandbox, still in its early stages, faces significant challenges. Erin Mullaney pointed out its limited scale and the need for more industry collaboration, while Drew Stein criticized it as both broken and inaccessible to smaller businesses, urging Google to consider feedback from those testing it. Rob Auger noted that “in order for it to be a viable, broadly adopted solution, we need the other tech partners to get on board. [It’s a] little bit of a wait and see.”
With over 20 states enacting data privacy laws, staying compliant is more crucial than ever. Eva Morse stressed the importance of keeping teams informed about evolving regulations to maintain compliance and build consumer trust. Drew Stein described the upside of these changes and how “we’re moving towards an industry where privacy will be championed in ways we’ve never seen.”
As consumers become savvier about data usage, brands must find the sweet spot between relevance and privacy. Eva Morse cautioned against overly personalized messaging (think relevant, not intrusive), while Erin Mullaney emphasized the value of first-party data and partnerships with publishers to build authentic value exchanges.
As traditional tracking methods evolve, brands are exploring new ways to measure success. Mixed methodologies, MMM (Marketing Mix Modeling), and advanced AI tools are leading the charge in filling the gaps left by the decline of third-party cookies. Incrementality testing and unified dashboards are becoming essential tools in the new measurement landscape.
The panelists agreed that the future of data-driven marketing lies in privacy-centric innovation. Drew Stein encouraged embracing privacy laws as an opportunity to rebuild trust and put the consumer at the center of the value chain, stating, “If we spend on places and methodology that protect consumer privacy, we’re protecting the free internet.” By championing consumer privacy, the industry can safeguard both business and the integrity of the open web.
This conversation underscored the need for the marketing industry to rethink its approach to data, embrace innovation, and prioritize consumer privacy.
Nov 07, 20245:30pm – 7:00pmZipcar
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