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          Upcoming Events
          Engage & Learn

          Explore opportunities to connect and grow.

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        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • EXPLORE OUR PROGRAMMING:

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          • Economic Inclusion
          • Small Business & Entrepreneurship
          • Digital Media & Marketing
          • Public Policy
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          • Workforce Development
          • Young Professionals Network
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          Read More
        • ...
          Upcoming Events
          Stay Involved

          Join experiences that build relationships and spark ideas.

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
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BIMA logo

Game On: Navigating Attention in Media & Marketing 

November 7, 2024 5:30 pm – 7:00 pm Zipcar

Event Details

  • Join us for our final BIMA thought leadership event of the year sponsored by Activision.
  • Our panel of industry experts will explore the evolving landscape of media and the critical role attention plays in shaping successful marketing strategies. 

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
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  • Overview
  • Agenda
  • Speaker
  • FAQs
  • Sponsor
  • Location

Navigating Attention in Media & Marketing 

Join the Boston Interactive Media Association (BIMA) for an exclusive thought leadership panel event focused on the latest shifts in media & marketing and the attentive nature of gaming environments. We’re bringing together industry leaders and innovative thinkers to explore the evolving landscape of B2B and B2C media and the critical role attention plays in shaping successful marketing strategies.

Insightful Discussion:
  • Engage with top-tier panelists who will share their expertise on the latest trends and best practices in B2B and B2C media and marketing.
  • Learn how to navigate the complexities of reaching the right audiences and driving impactful results. 
  • Discover the importance of attention in the modern marketing ecosystem. Our panelists will delve into how these metrics are redefining success and providing deeper insights into audience engagement. 
Networking Opportunities:
  • Connect with fellow professionals and thought leaders in the media and marketing industry, from a variety of brands, agencies, and ad-tech providers. 
  • Build valuable relationships and exchange ideas in an inspiring environment as you enjoy delicious drinks and apps. 
ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speaker

Claire Nance HS
Claire Nance

Head of Gaming Business Success Strategy, Activision Blizzard Media

An award-winning business and marketing leader, Claire Nance has over 15 years’ experience driving global strategic initiatives within the advertising, technology,…Read more
An award-winning business and marketing leader, Claire Nance has over 15 years’ experience driving global strategic initiatives within the advertising, technology, entertainment and media industries. As Head of Gaming Business Success Strategy at Activision Blizzard Media, Claire serves as the connection point between the gaming and advertising industries, providing strategic guidance to Activision Blizzard’s advertising revenue-facing support functions and owning its market-facing approach and industry presence. Claire has held senior marketing and communications roles at IPG Mediabrands, News Corp and North 6th Agency. An active member of the advertising and marketing community, Claire was on the board of directors of the Public Relations Society of America’s New York chapter from 2020 to 2022 and has acted as a mentor with several industry organizations including New York Women in Communications and She Runs It. Claire has been recognized within the industry including: Ragan Top Women in Communications in 2024, The PR Net’s MarComms Most Influential in 2023, Crain’s Notable Leaders in Advertising, Marketing and Public Relations in 2022, Business Insider’s PR Rising Stars in 2021, and PRSA-NY’s Exceptionals Under 35 award in 2019.

See on LinkedInarrow-go
Amanda Jerome
Amanda Jerome

Director of Brand Content, OutSystems

Amanda Jerome is an award-winning B2B marketer with 15+ years of experience in content marketing, brand marketing and messaging, social media, and influencer marketing….Read more
Amanda Jerome is an award-winning B2B marketer with 15+ years of experience in content marketing, brand marketing and messaging, social media, and influencer marketing. She currently is the director of brand content at OutSystems, an AI-powered application development platform. She leads a team of social media professionals, video producers, and designers focused on telling the OutSystems story in a visual and engaging way. Throughout her career, Amanda has worked with fast-growing startups, tech companies with $250+M revenue, and VCs. She believes great content starts with strategy and compliments a company’s brand platform. She is passionate about the role content and storytelling play when it comes to driving business outcomes such as brand awareness, thought leadership, demand generation, and customer retention.

See on LinkedInarrow-go
Ashley MacIsaac
Ashley MacIsaac

Lead Media & Social Marketing Manager, USAA | BIMA Board Member

Ashley MacIsaac is a data-driven professional with 14 years of experience in the digital advertising and marketing ecosystem. She brings a holistic approach to digital…Read more
Ashley MacIsaac is a data-driven professional with 14 years of experience in the digital advertising and marketing ecosystem. She brings a holistic approach to digital strategy and execution, with an extensive background in media and martech. She has proven success in leadership roles and building effective teams. Spending the last 7+ years in the Insurance vertical, Ashley has passionately focused on the art of building the brand and driving growth. In her current role she supports all USAA LOBs in an enablement function for paid media.

See on LinkedInarrow-go
Kate Smith
Kate Pope Smith

Head of B2B and Partnerships, Zipcar

As a proven growth marketing leader, Kate Pope Smith has extensive experience in marketing and leadership roles in various industries. Kate is an expert at transforming…Read more
As a proven growth marketing leader, Kate Pope Smith has extensive experience in marketing and leadership roles in various industries. Kate is an expert at transforming brands and segments to generate profitable growth, consistently delivering acquisition and engagement targets leveraging the full business mix including inbound and outbound lead generation, conversion tools At Zipcar, she’s served as the Head of B2B and Partnerships since 2022. Prior to this, she was the Head of Marketing at Pixie Mood, where she successfully implemented brand awareness and demand-building strategies.

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -6:55 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 6:55 p.m. – 7:00 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

Sponsor

Activision Logo

Zipcar

35 Thomson Pl, Boston

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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