Join us for our installment of the Pacesetters Doing Business series featuring Boston Planning and Development Agency on December 7, 2023.
3:00pm - 4:00pm
Jenny Holaday will share her journey into leadership as President of Encore Boston Harbor and first woman to run a casino in Massachusetts.
2:00pm - 4:00pm
Encore Boston Harbor
Step into Winter Wonderland at our BIMA Holiday Gala. Gather your digital media and marketing peers for a night of networking and entertainment.
6:30pm - 9:30pm
Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
PACESETTERS SUCCESS STORY
Blue Cross Blue Shield of Massachusetts’s (BCBSMA) partnership with Good Life Productions is an example of how relationship building between a buyer and supplier can take time. It also serves as an example of how the investment in ongoing conversations can ultimately lead to a contracting opportunity. “Our contract with Good Life Productions is a direct result of our engagement with the Pacesetters Program,” said Jay McQuaide, BCBSMA’s Chief Communications & Citizenship Officer. “As a result of several conversations, and a comprehensive review of its capabilities, our team became convinced that Good Life would be a strong addition to our existing portfolio of vendors.” BCBSMA is committed to ensuring diverse representation within their supplier relationships and has embedded supplier diversity into their corporate strategy. To expand their reach and knowledge of minority-owned business enterprises throughout Greater Boston, they joined the Greater Boston Chamber of Commerce Pacesetters Program in 2018.
The corporate communications team at BCBSMA first became acquainted with Good Life Productions, a woman and minority-owned videography business, through the company’s work with the Greater Boston Chamber of Commerce’s Pacesetters Program. As a long-standing vendor of the Chamber, Good Life Productions created a branding video for the Pacesetters Program in 2020 in which BCBSMA was featured. Through this experience, the BCBSMA corporate communications team saw first-hand the capabilities and sophistication of Good Life Productions. The corporate communications team was impressed with the finished product of the branding video; however, a BCBSMA contract was not available at that time. It was years of relationship-building that ultimately led to a contract agreement.
Good Life Team on filming site
In the Summer of 2022, amid a review of its existing videography vendors, BCBSMA reached out to Good Life to discuss potential partnership opportunities. Impressed by the experience of their team, the depth of their offerings, and the sophistication of their videos, BCBSMA decided to offer Good Life a formal contract. And in March 2023, BCBSMA chose Good Life to handle the production of a critical, all-company virtual meeting hosted by the company’s CEO. It reinforced the confidence the BCBSMA Corporate Communications team has in the quality of Good Life’s capabilities.
Good Life has been a good fit for BCBSMA due to their experience, flexibility, and the know-how to do a variety of different video projects for BCBSMA. With 18 years of experience, Good Life has produced a wide variety of videos for businesses and organizations: one person interviews, a multi-camera filming of large events, videos honoring high-profile CEOs with complicated graphics, short social media videos, and creative “mockumentaries”. This breadth of skills and experiences makes companies of all sizes feel confident working with Good Life. The firm’s small size combined with an extended team of videographers, editors, and for contract hire keeps pricing competitive and affordable, allowing them to be nimble and flexible. Julia Cruz, Principal and Executive Producer states, “We’re very excited to be working with BCBSMA. It’s exciting to know a corporation of its size and stature is willing to provide this opportunity to Good Life. It gives us a chance to prove ourselves in a larger forum and show other big companies that size doesn’t always matter in the world of video production.”
From this contract, Good Life has learned the importance of patience. “Sometimes when you get an initial inquiry, you think something is going to come of it right away, but businesses, especially large corporate entities, have a lot on their plate, and video production is not always their priority. Experience has taught me that if you’re confident in your product or service, the clients will hire you when they’re ready.”
Successful contracts require a reciprocal respect for the other’s time, resources, and needs. In each proposal Good Life provided specific details and potential additional costs (additional filming days, voiceover narration, aerial footage etc.). In doing so, their clients know they have options, and they know what those options may cost. Price transparency on both the buyer and supplier side allows for both parties to make informed decisions resulting in equitable contract terms. Good Life stresses the importance of communication and credits its success to asking in-depth questions regarding the projects and providing timely answers to one another’s questions. The partnership of these two companies demonstrates that a contract is often created from a foundation of intentional outreach and relationship building over time.
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