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          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
        • ...
          Talent
          MA Apprentice Network Fall Quarterly Event

          Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.

          10/12/2023

          10:00am - 11:30am

          Edenred

          arrow-go
          Read More
  • Learning & Development
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          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
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  • Our Networks
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          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

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Audio Habits During Transformative Times: a WERS 88.9 perspective

October 2, 2020

2020 is testing our resolve. Public health, social justice, climate action, equity in education and economic security – from jobs, to housing, to food – hang in the balance. And, in anticipation of a contentious presidential election, our democracy is polarized and vulnerable. Livelihoods and habits have been dramatically altered and there’s a weariness brought on by the unyielding news cycle.

We all need a big dose of humanity’s brighter side. Sometimes it’s as simple as hearing the right song at the right moment. Music evokes memories and captures the present. Restorative, uplifting and deeply personal yet connective, when music meets radio, it’s inherently communal.

Since March, Nielsen Scarborough data suggests that whether it be to escape or engage, listeners are tuning in to Boston’s public media music station, 88.9 WERS, for three hours a day or more, staying with the station longer than many competitors in Boston’s audio market.

An eclectic mix of alt, indie, classic rock, soul, R&B, hip-hop, showtunes, a cappella, singer-songwriters, and cutting-edge new artists, 88.9 fm is uniquely positioned as a listening oasis here in Boston, across New England, and around the globe.

Radio Knows Unprecedented Times

“In a time of heightened uncertainty and disrupted routines, consumers are turning to radio as a trusted source of information and community connection, mirroring patterns observed during past regional and national disasters and weather events.” – Brad Kelly, Managing Director, Nielsen Audio

Patented in 1897, radio is no stranger to connecting communities during unprecedented times. In 1912, nascent radio was credited with playing a role in saving over 700 survivors of the Titanic. The medium continued to emerge as a connective force in the early 20th century as a far-flung global community faced World War I, the 1918 flu pandemic and the Great Depression.

Public media’s inaugural broadcast launched in 1910 Manhattan. Credited to Lee de Forest’s Radio Telephone Company, members of the press and public were treated to a live performance of the Metropolitan Opera. From their private apartments around the city, surprised and delighted listeners donned headphones to receive the broadcast. This transformative event brought music enthusiasts together to share their passion for the first time at a previously inconceivable scale. 

To this day, public media continues to bring passionate music enthusiasts together. Broadcast from Emerson College in the heart of Boston’s Theater District and voted Princeton Review’s 2019 # 1 College Radio Station, 88.9 is the longest-running public media platform in New England. Woven deeply into the tapestry of one of the mightiest and most progressive public radio markets on the planet, 88.9 attracts and shares an affluent, educated, influential audience with heavy hitting news siblings, GBH and WBUR.

Radio Remains America’s Top Reach Medium

The breadth of media today is limitless with audiences’ appetites for media consumption to match. In COVID times, we are digesting more media than ever before. It’s remarkable to consider that with so much choice, radio remains the top reach medium in America. In fact, 92% of US Adults 18+ tune in to radio at least once per week. It’s easy to overlook the impact of this time-tested medium.

Additionally, for 17 years in a row, public media has been voted the most trusted institution in America. 

Public Radio’s Staying Power is Resilient and Real

Since March, eight in ten public radio listeners are working from home, tuning in throughout the day. For over half a decade, the migration to digital listening has been on the rise, and with the onset of work from home, the trajectory has shifted dramatically. With streaming and smart speaker usage at an all-time high, local radio is now global, available to listeners anytime, from anywhere.

An Uncommon Response: Mission-Driven, Tech-Nimble

In March 2020, at the onset of the pandemic, local stations quickly reimagined operating plans. With a goal of staying true to mission, WERS mobilized with a commitment to:

  • Deliver content seamlessly to a devoted listening community
  • Continue the high-quality “co-op” media learning environment for Emerson College student leaders
  • Develop immediate and flexible sponsorship programs and relief for our business partners
  • Reimagine fundraising campaigns
  • Craft programming initiatives across our platform that continue to inform, delight, and inspire

Expanding 88.9’s PSA Program

Serving the Greater Boston community is baked into the DNA of WERS. With that in mind, WERS General Manager Jack Casey designated inventory and creative production for national, state and local relief-oriented non-profits. To date, WERS has run over 1900 messages aimed at raising awareness for COVID-19-related funds for musicians, performers and food and housing insecure families. This election season, the station is providing critical voting information listeners need before mailing in ballots or heading to the polls.

Black History, Equity and Justice in Massachusetts:

In the wake of the deaths of George Floyd, Breanna Taylor and too many more, Americans across the country have taken to the streets, protesting police brutality and centuries of systemic racism. Mobilizing the reporting skills of our You Are Here student-led news team, WERS Secret Spot Host and Operations Manager Howard “D” Simpson launched the station’s first-ever podcast – Shadows of a Dream: The History of Racial Inequality in America. An in-depth look into the history of systemic racial injustice across Massachusetts and beyond, the series reveals the reverberations of inequity that impact Black Americans today.

Increasing Representation in Boston’s Media Market

As the master of late-night soul and R&B series The Secret Spot, D has taken the genres even further, diving deep with The Vault of Soul. As part of City Awake’s Fierce Urgency of Now Festival, D and WERS Traffic Coordinator Ashley Lindsay hosted Don’t Keep it a Secret on September 17.

Resourcefully Boosting Boston’s Local Performance Spaces 

In response to our listeners’ yearning for live-theater performance, WERS is producing Standing Room Only: Kitchen Kickline, an off-off-off Broadway virtual extravaganza, shining the spotlight on local Boston and regional stage companies. A weekend-long celebration, The Kitchen Kickline airs Saturday October 3rd and Sunday October 4th. The festival is accompanied by a virtual “Kitchen Table” panel featuring artistic directors from leading stage companies across Greater Boston. The session will stream on the Standing Room Only: Stage Door Group at 2pm on October 3rd, and will be moderated by Emerson College Artistic Director, Annie Levy.

Radio is Tried, True, & Tested

Radio continues to thrive as the tested and trusted platform of choice for countless listeners in Boston and beyond. It’s the connective medium that continues to resonate with over 90% of households across the country. To learn more about the benefits of public media partnerships here in Boston, reach out to our WERS team. Discover new music, find a little inspiration and make your day a little brighter by tuning in anytime, anywhere.

Ali Dorman Fernandez is Associate Director of Underwriting & Corporate Support for 88.9fm WERS. In this role Ali is responsible for B2B end-to-end partnership journeys focused on brand impact. Ali’s worn a menagerie of hats in education and public media with highlights that include producing Reading Rainbow’s first online venture, amplifying a solutions-oriented teacher leader organization on a national scale, and shepherding corporate funding narratives for iconic PBS series FRONTLINE, Masterpiece, ANTIQUES ROADSHOW, and Arthur. In addition to expanding the reach of non-profit, performance and arts organizations across New England, Ali is happily energized at WERS mentoring Emerson student leaders, the next generation of media professionals.

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