Overview
- Join us for the first BIMA thought leadership of the year sponsored by Pixability.
- Hear from industry experts on the future of TikTok and how advertisers can utilize YouTube Shorts.
Tickets
- Members & Government: Individual $65
- Non-Members: Individual $85
- Agency & Brand Package of 10: $550
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The Future of TikTok and the Rise of YouTube Shorts for Advertisers
Back in January we watched as TikTok was shut down, then turned back on again in the U.S. It was given a new deadline of April 5th to solve the issues that got it shut down in January, but will it be ready?
In this panel discussion, we’ll talk about the future of TikTok and how agencies are using YouTube Shorts in addition to TikTok to drive success for their clients. What many are finding out is that whether or not TikTok stays on in the U.S. beyond April 5th, YouTube Shorts have become an incredible complement to TikTok and sometimes replacement for top advertisers.
Register today to join this timely conversation and opportunity to network with your fellow digital media professionals!
ABOUT BIMA
BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.
In this panel discussion, we’ll talk about the future of TikTok and how agencies are using YouTube Shorts in addition to TikTok to drive success for their clients. What many are finding out is that whether or not TikTok stays on in the U.S. beyond April 5th, YouTube Shorts have become an incredible complement to TikTok and sometimes replacement for top advertisers.
Register today to join this timely conversation and opportunity to network with your fellow digital media professionals!
ABOUT BIMA
BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.
Questions? Contact us.
Angelica Medina
Senior Program Manager
Greater Boston Chamber of Commerce
Speakers
Agenda
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5:30 p.m. – 6:30 p.m. | Registration & Networking
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6:30 p.m. -7:15 p.m. | Panel Discussion
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7:15 p.m. – 7:30 p.m. | Audience Q&A
FAQs
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COVID-19 POLICY
Sponsor
All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.
The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.
If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at chamberprograms@bostonchamber.com.