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          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.

          08/07/2025

          1:00pm - 2:00pm

          Virtual

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          BIMA
          2025 BIMA Summer Sizzler

          The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!

          08/14/2025

          6:00pm - 9:00pm

          Fenway Park

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          Talent
          Skills for the Future: How to Upskill Early Talent for Success

          Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success

          07/17/2025

          9:00am - 11:00am

          Omni Boston Hotel Seaport

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          This program is in redevelopment. Click this page for DEI resources.

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          Authentic Professionalism for Early Career Professionals

          In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.

          Read More
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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.

          08/07/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
        • ...
          BIMA
          2025 BIMA Summer Sizzler

          The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!

          08/14/2025

          6:00pm - 9:00pm

          Fenway Park

          arrow-go
          Read More
        • ...
          Talent
          Skills for the Future: How to Upskill Early Talent for Success

          Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success

          07/17/2025

          9:00am - 11:00am

          Omni Boston Hotel Seaport

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
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        • About Us
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          Explore our mission and values to better understand how we are leading the business community forward.

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          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA logo

YouTube Shorts and TikTok: Advertiser Best Practices Post-April Deadline

March 27, 2025 5:30 pm – 7:30 pm Digitas

Event Details

  • Thank you for joining us for the first BIMA thought leadership of the year sponsored by Pixability.
  • Attendees heard from industry experts on the future of TikTok and how advertisers can utilize YouTube Shorts.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550

Jump to page section

  • Overview
  • Speakers
  • Agenda
  • FAQs
  • Sponsor
  • Location

The Future of TikTok and the Rise of YouTube Shorts for Advertisers

Back in January we watched as TikTok was shut down, then turned back on again in the U.S. It was given a new deadline of April 5th to solve the issues that got it shut down in January, but will it be ready?

In this panel discussion, we talked about the future of TikTok and how agencies are using YouTube Shorts in addition to TikTok to drive success for their clients. What many are finding out is that whether or not TikTok stays on in the U.S. beyond April 5th, YouTube Shorts have become an incredible complement to TikTok and sometimes replacement for top advertisers.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Nick Boretti HS
Nick Boretti

SVP Media, Client Lead, Digitas

See on LinkedInarrow-go
Matthew Duffy HS
Matthew Duffy

CMO, Pixability

See on LinkedInarrow-go
Naomi Kliger HS
Naomi Kliger

Brand Director, Culture Pop

See on LinkedInarrow-go
Kiley McMahon HS
Kiley McMahon

Paid Social Manager, Connelly Partners

See on LinkedInarrow-go
Adam Teilan HS
Adam Telian

Head of Media, GYK Antler

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begin at 5:30p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

Sponsor

Pixability Logo 2025

Digitas

40 Water St, Boston, MA 02109

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
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