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          Upcoming Events
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          Explore opportunities to connect and grow.

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        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | Congressman Richard Neal

          Be in the room as Congressman Neal addresses the Greater Boston business community.

          11/13/2025

          2:45pm - 4:00pm

          Nutter

          arrow-go
          Read More
        • EXPLORE OUR PROGRAMMING:

          • Annual & Premier Events
          • Economic Inclusion
          • Small Business & Entrepreneurship
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          • Public Policy
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          • Connect with your Member Services Rep
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        • ...
          Inside the Program: Info Session & Cocktail Reception

          Join us in person to learn about Boston’s Future Leaders (BFL), a prestigious leadership program shaping top talent across Greater Boston. Hear from alumni, explore the application process, and stay for networking and refreshments.

          arrow-go
          Read More
        • ...
          Membership Directory
          Not Sure if You’re a Member?

          Browse our directory to connect with other members.

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          Read More
        • ...
          Upcoming Events
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          Read More
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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
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          Learn how we advance talent and small business growth.

          arrow-go
          Read More
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          arrow-go
          Read More
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BIMA logo

YouTube Shorts and TikTok: Advertiser Best Practices Post-April Deadline

March 27, 2025 5:30 pm – 7:30 pm Digitas

Event Details

  • Thank you for joining us for the first BIMA thought leadership of the year sponsored by Pixability.
  • Attendees heard from industry experts on the future of TikTok and how advertisers can utilize YouTube Shorts.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
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Jump to page section

  • Overview
  • Speakers
  • Agenda
  • FAQs
  • Sponsor
  • Location

The Future of TikTok and the Rise of YouTube Shorts for Advertisers

Back in January we watched as TikTok was shut down, then turned back on again in the U.S. It was given a new deadline of April 5th to solve the issues that got it shut down in January, but will it be ready?

In this panel discussion, we talked about the future of TikTok and how agencies are using YouTube Shorts in addition to TikTok to drive success for their clients. What many are finding out is that whether or not TikTok stays on in the U.S. beyond April 5th, YouTube Shorts have become an incredible complement to TikTok and sometimes replacement for top advertisers.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Nick Boretti HS
Nick Boretti

SVP Media, Client Lead, Digitas

See on LinkedInarrow-go
Matthew Duffy HS
Matthew Duffy

CMO, Pixability

See on LinkedInarrow-go
Naomi Kliger HS
Naomi Kliger

Brand Director, Culture Pop

See on LinkedInarrow-go
Kiley McMahon HS
Kiley McMahon

Paid Social Manager, Connelly Partners

See on LinkedInarrow-go
Adam Teilan HS
Adam Telian

Head of Media, GYK Antler

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begin at 5:30p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

Sponsor

Pixability Logo 2025

Digitas

40 Water St, Boston, MA 02109

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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