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          Women’s Leadership Program

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FutureX Summit Fall 2020

October 22, 2020 3:00 pm – 5:30 pm Virtual via CrowdComms

Event Details

  • At the next FutureX Summit on October 22, hear how brand and agency marketers are navigating through the new normal and adapting new strategies and technology to remain successful through 2020.

Tickets

  • This event is $25 for MITX, BIMA, & Chamber Members, and $85 for non-members. If you are a Chamber member, please email [email protected] for the discount code.
Social share

At the next FutureX Summit on October 22, hear how brand and agency marketers are navigating through the new normal and adapting new strategies and technology to remain successful through 2020.

It’s no question that COVID-19 has significantly accelerated the need for companies to transform their digital engagement strategies.

Seemingly overnight, marketers have had to establish new ways of communicating with their customers and stakeholders in order to remain relevant to changing consumer behaviors and to stay afloat.

In essence, as the pandemic unfolded and companies jumped into full adaptive mode, digital has become the lifeblood of 2020 commerce. 

As we continue to acclimate to our changed world, how are brand and agency marketers wading through the challenging waters that lie ahead? How can we come out on the other side, stronger and smarter?

Join us at the Fall FutureX Summit on October 22 to hear from those in the trenches who are ready to share the strategies and technologies they have found effective when adapting as the way people work, consume, and live evolves. 

Lauren Cohen

Director of Marketing

[email protected]
617-557-7354

FEATURING

Anjali Lai

Senior Analyst, Forrester FEATURED SPEAKER

At Forrester, Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge…Read more
At Forrester, Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly. Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession. Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week. Anjali has been analyzing technology’s effect on consumers for nearly a decade on Forrester’s analytics team. In this role, she spearheaded Forrester’s data innovation initiatives, regularly published research about global consumer trends and market research strategies, and specialized in delivering insights to brand strategists and CMOs in the advertising industry. Prior to Forrester, Anjali was a marketing strategist in the fashion retail and nonprofit sectors. Anjali holds an MS in applied market research and a BA in English and communication from Boston University.

Jeff Loucks

Executive Director, Deloitte Center for Media, Technology & Telecommunications FEATURED SPEAKER

Jeff Loucks is the founder and executive director of Deloitte’s Center for Technology, Media, and Telecommunications (the TMT Center). Using original research…Read more
Jeff Loucks is the founder and executive director of Deloitte’s Center for Technology, Media, and Telecommunications (the TMT Center). Using original research and deep industry expertise, the TMT Center develops insights that reveal emerging trends, so executives can anticipate change rather than reacting to it. Jeff has a MA and PhD in Political Science from the University of Toronto, and a BA in Political Science from The Ohio State University. He lives in Columbus, Ohio.

Armin Molavi

Fractional Marketing Strategist, AMolavi Consulting FEATURED SPEAKER

Armin Molavi is a unique hybrid of brand, strategy, digital and media expertise who never backs down from a challenge, either professionally and personally. Most…Read more
Armin Molavi is a unique hybrid of brand, strategy, digital and media expertise who never backs down from a challenge, either professionally and personally. Most recently, he served as Global Head of Media for Hilton and all 17 of their brands, where he reimagined their go to market approach across all channels and all markets. Prior to Hilton, Armin spent 18+ years on the agency side at Digitas, Arnold Worldwide and Havas Media, developing a diverse breadth of industry experiences including CPG, Retail, Travel and Financial Services. He’s now on his own serving as CMO Advisor at Mattress Firm, working with agencies on their new business efforts and developing an acquisition platform for a new D2C consumer brand. Throughout, Armin leverages his depth of brand expertise and analytics acumen to drive change and innovation through organizations and to communicate effectively up to CXO and Board management. When he’s not with his twins and husband, he’s training for his 11th marathon in a bid to qualify for the Boston Marathon.

Liz Fermon

VP Comms Planning Director, Mediahub MODERATOR

Liz is a curious marketer with 10+ years of experience helping her clients earn attention in culture. She considers it an honor to have worked with some of the world’s…Read more
Liz is a curious marketer with 10+ years of experience helping her clients earn attention in culture. She considers it an honor to have worked with some of the world’s most recognizable entertainment, food, retail, and tech brands. At Mediahub, Liz relentlessly pursues new ways for our brands to connect to audiences in an ever-evolving media landscape. With a passion for what’s next, Liz embraces a real-time, cultural approach to understanding shifts, trends, and tensions among consumers, while making those insights actionable.

Mike Flanagan

Director of Advanced Platform Solutions, Effectv FEATURED SPEAKER

Mike Flanagan leads the Advanced Platform Solutions team for the Northeast and Midwest regions for Effectv (former Comcast Spotlight) encompassing all New England…Read more
Mike Flanagan leads the Advanced Platform Solutions team for the Northeast and Midwest regions for Effectv (former Comcast Spotlight) encompassing all New England markets as well as New York, Philadelphia, Pittsburgh, Chicago, Detroit and numerous smaller and mid-sized markets. He is based in the Boston market and has been with Effectv for 14 years. Flanagan and his team bring Effectv’s newest data-informed and cross-screen solutions to our markets with a focus on driving results for our dealers and tracking attribution from their advertising. Effectv combines the targeting and measurement of digital, with the reach and power of TV.

Andie Tilden Jewett

VP of Business Development & Marketing, AMP Agency MODERATOR

As VP of Business Development & Marketing at AMP, Andie is dedicated to continually innovating and growing the agency. Her work focuses on developing cutting…Read more
As VP of Business Development & Marketing at AMP, Andie is dedicated to continually innovating and growing the agency. Her work focuses on developing cutting edge strategies for prospective clients to stay ahead of the curve and ultimately move their businesses forward.  Bringing 10+ years of experience in the industry, Andie began her marketing career in account management working on brands such as Blue Cross Blue Shield, Ninety Nine Restaurants, and Salem Five Bank. Prior to AMP, she also worked at MITX!When Andie is not in the office, [pre-Covid] you could find her on the instructor bike teaching indoor cycling classes at Equinox. Nowadays you’ll find her on the Peloton or doing squats while holding her 8-month-old son, Crosby.

Agenda

  • 3:00 pm – 3:05 pm Welcome Remarks

  • 3:05 pm – 3:40 pm The Next Episode of the Streaming Wars

  • 3:45 pm – 4:15 pm How Digital Media Consumption Has Changed Since COVID-19

  • 4:20 pm – 4:50 pm Customer Experience Mindset Now and in the Next 18 Months

  • 5:00 pm – 5:30 pm Virtual Networking Breakouts

SPONSORED BY

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Massachusetts’ long-term competitiveness.

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