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          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

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          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
        • ...
          Talent
          MA Apprentice Network Fall Quarterly Event

          Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.

          10/12/2023

          10:00am - 11:30am

          Edenred

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
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          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
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FutureX Summit Fall 2020

October 22, 2020 3:00 pm – 5:30 pm Virtual via CrowdComms

Event Details

  • At the next FutureX Summit on October 22, hear how brand and agency marketers are navigating through the new normal and adapting new strategies and technology to remain successful through 2020.

Tickets

  • This event is $25 for MITX, BIMA, & Chamber Members, and $85 for non-members. If you are a Chamber member, please email [email protected] for the discount code.

At the next FutureX Summit on October 22, hear how brand and agency marketers are navigating through the new normal and adapting new strategies and technology to remain successful through 2020.

It’s no question that COVID-19 has significantly accelerated the need for companies to transform their digital engagement strategies.

Seemingly overnight, marketers have had to establish new ways of communicating with their customers and stakeholders in order to remain relevant to changing consumer behaviors and to stay afloat.

In essence, as the pandemic unfolded and companies jumped into full adaptive mode, digital has become the lifeblood of 2020 commerce. 

As we continue to acclimate to our changed world, how are brand and agency marketers wading through the challenging waters that lie ahead? How can we come out on the other side, stronger and smarter?

Join us at the Fall FutureX Summit on October 22 to hear from those in the trenches who are ready to share the strategies and technologies they have found effective when adapting as the way people work, consume, and live evolves. 

Lauren Cohen

Director of Marketing

[email protected]
617-557-7354

FEATURING

Anjali Lai

Senior Analyst, Forrester FEATURED SPEAKER

At Forrester, Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge…Read more
At Forrester, Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly. Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession. Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week. Anjali has been analyzing technology’s effect on consumers for nearly a decade on Forrester’s analytics team. In this role, she spearheaded Forrester’s data innovation initiatives, regularly published research about global consumer trends and market research strategies, and specialized in delivering insights to brand strategists and CMOs in the advertising industry. Prior to Forrester, Anjali was a marketing strategist in the fashion retail and nonprofit sectors. Anjali holds an MS in applied market research and a BA in English and communication from Boston University.

Jeff Loucks

Executive Director, Deloitte Center for Media, Technology & Telecommunications FEATURED SPEAKER

Jeff Loucks is the founder and executive director of Deloitte’s Center for Technology, Media, and Telecommunications (the TMT Center). Using original research…Read more
Jeff Loucks is the founder and executive director of Deloitte’s Center for Technology, Media, and Telecommunications (the TMT Center). Using original research and deep industry expertise, the TMT Center develops insights that reveal emerging trends, so executives can anticipate change rather than reacting to it. Jeff has a MA and PhD in Political Science from the University of Toronto, and a BA in Political Science from The Ohio State University. He lives in Columbus, Ohio.

Armin Molavi

Fractional Marketing Strategist, AMolavi Consulting FEATURED SPEAKER

Armin Molavi is a unique hybrid of brand, strategy, digital and media expertise who never backs down from a challenge, either professionally and personally. Most…Read more
Armin Molavi is a unique hybrid of brand, strategy, digital and media expertise who never backs down from a challenge, either professionally and personally. Most recently, he served as Global Head of Media for Hilton and all 17 of their brands, where he reimagined their go to market approach across all channels and all markets. Prior to Hilton, Armin spent 18+ years on the agency side at Digitas, Arnold Worldwide and Havas Media, developing a diverse breadth of industry experiences including CPG, Retail, Travel and Financial Services. He’s now on his own serving as CMO Advisor at Mattress Firm, working with agencies on their new business efforts and developing an acquisition platform for a new D2C consumer brand. Throughout, Armin leverages his depth of brand expertise and analytics acumen to drive change and innovation through organizations and to communicate effectively up to CXO and Board management. When he’s not with his twins and husband, he’s training for his 11th marathon in a bid to qualify for the Boston Marathon.

Liz Fermon

VP Comms Planning Director, Mediahub MODERATOR

Liz is a curious marketer with 10+ years of experience helping her clients earn attention in culture. She considers it an honor to have worked with some of the world’s…Read more
Liz is a curious marketer with 10+ years of experience helping her clients earn attention in culture. She considers it an honor to have worked with some of the world’s most recognizable entertainment, food, retail, and tech brands. At Mediahub, Liz relentlessly pursues new ways for our brands to connect to audiences in an ever-evolving media landscape. With a passion for what’s next, Liz embraces a real-time, cultural approach to understanding shifts, trends, and tensions among consumers, while making those insights actionable.

Mike Flanagan

Director of Advanced Platform Solutions, Effectv FEATURED SPEAKER

Mike Flanagan leads the Advanced Platform Solutions team for the Northeast and Midwest regions for Effectv (former Comcast Spotlight) encompassing all New England…Read more
Mike Flanagan leads the Advanced Platform Solutions team for the Northeast and Midwest regions for Effectv (former Comcast Spotlight) encompassing all New England markets as well as New York, Philadelphia, Pittsburgh, Chicago, Detroit and numerous smaller and mid-sized markets. He is based in the Boston market and has been with Effectv for 14 years. Flanagan and his team bring Effectv’s newest data-informed and cross-screen solutions to our markets with a focus on driving results for our dealers and tracking attribution from their advertising. Effectv combines the targeting and measurement of digital, with the reach and power of TV.

Andie Tilden Jewett

VP of Business Development & Marketing, AMP Agency MODERATOR

As VP of Business Development & Marketing at AMP, Andie is dedicated to continually innovating and growing the agency. Her work focuses on developing cutting…Read more
As VP of Business Development & Marketing at AMP, Andie is dedicated to continually innovating and growing the agency. Her work focuses on developing cutting edge strategies for prospective clients to stay ahead of the curve and ultimately move their businesses forward.  Bringing 10+ years of experience in the industry, Andie began her marketing career in account management working on brands such as Blue Cross Blue Shield, Ninety Nine Restaurants, and Salem Five Bank. Prior to AMP, she also worked at MITX!When Andie is not in the office, [pre-Covid] you could find her on the instructor bike teaching indoor cycling classes at Equinox. Nowadays you’ll find her on the Peloton or doing squats while holding her 8-month-old son, Crosby.

Agenda

  • 3:00 pm – 3:05 pm Welcome Remarks

  • 3:05 pm – 3:40 pm The Next Episode of the Streaming Wars

  • 3:45 pm – 4:15 pm How Digital Media Consumption Has Changed Since COVID-19

  • 4:20 pm – 4:50 pm Customer Experience Mindset Now and in the Next 18 Months

  • 5:00 pm – 5:30 pm Virtual Networking Breakouts

SPONSORED BY

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