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Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
        • ...
          Special Event
          Talent and Competitiveness in 2025: Finding Opportunity in Uncertain Times

          Join the Chamber and Massachusetts Business Roundtable for a deep dive into employer insights, featuring analysis from McKinsey and a panel of experts.

          06/26/2025

          11:00am - 12:00pm

          Virtual

          arrow-go
          Read More
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on June 26, 2025.

          06/26/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

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          Read More
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          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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FutureX Discover: How COVID Will Reshape the Holiday Shopping Season

November 6, 2020 12:00 pm – 1:00 pm Virtual via Zoom

Event Details

  • In this webinar, we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.

Tickets

  • This event is free for members and non-members.

In this webinar, we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.

The COVID-19 global pandemic has had a dramatic impact on businesses and consumers like nothing we have ever seen before. In particular, consumer shopping and purchase behaviors have shifted as consumers are tailoring shopping habits dramatically related to not only when and where they shop, but also how they shop altogether. 

While consumer behaviors will no doubt continue to shift over the coming months, one thing that will surely remain consistent is the average American’s relentless spirit and love for the holidays. As we look toward a holiday season which will look different than years past, a top priority for brands and agencies alike will be how to better understand and anticipate their consumers wants and needs this holiday season – and even more importantly – how to execute these strategies to make the 2020 holiday shopping season a success. 

Join InMarket and BIMA for this FutureX webinar where we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season. 

 

The InMarket Difference –  InSight in True Consumer Behavior and Intent

In this webinar, InMarket will provide insight into when and how consumers are planning to shop this holiday season, including the different channels they plan to leverage to make the most of this unprecedented holiday season. InMarket surveyed a sample of over 2,000 app users in September 2020 to understand holiday purchase intent across different consumer demographics and locations.

In addition, with their first party location data across 50M verified, unique monthly active users, InMarket also analyzed historical foot traffic trends from the 2019 holiday season, as well as how consumer foot traffic has impacted key holiday shopping throughout the pandemic to get a better understanding of real-world consumer foot traffic trends align, and often predict, true purchase intent.

_________________________________________________________________

FutureX is a curated program, powered by MITX & BIMA, that unites marketing and media professionals with industry titans and quiet giants in content-rich, knowledge-sharing environments. 

Never miss a FutureX event – subscribe now to receive updates on FutureX or other MITX events.

SPONSORED BY:

Luz Arregoces

Director of Programs

[email protected]
617-557-7345

FEATURING

Feng Chang

Senior Director, Engagement, Rue La La FEATURED SPEAKER

Feng Chang is the Senior Director, Engagement at Rue La La, a leader in e-commerce sales and innovation. In this role, Feng oversees customer engagement and marketing…Read more
Feng Chang is the Senior Director, Engagement at Rue La La, a leader in e-commerce sales and innovation. In this role, Feng oversees customer engagement and marketing innovation to drive the company’s next phase of growth. Feng’s areas of focus include customer loyalty, personalized communications, emerging channels, international, partnerships and digital media. Feng started her career in economic and strategy consulting. She has an MBA from the Yale School of Management and BS from Boston College.

Martin Heibeck

Sr. Regional Sales Manager, InMarket FEATURED SPEAKER

Martin Heibeck is a Sr. Regional Sales Manager at InMarket, based out of the company’s New York area. Focused on driving growth for the company’s media sales…Read more
Martin Heibeck is a Sr. Regional Sales Manager at InMarket, based out of the company’s New York area. Focused on driving growth for the company’s media sales business in the North East, Market’s broad client base spans all industry verticals, including CPG, QSR, Retail, Banking, and more. With more than 8 years in the technology and media space, Martin has worked for industry heavy hitters such as Quotient, Valassis, OwnerIQ (recently acquired by InMar) and FrontLine Marketing.

Jon Kagan

VP of Search, Cogniscient Media FEATURED SPEAKER

Jon Kagan entered the online marketing industry in 2005 – starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital…Read more
Jon Kagan entered the online marketing industry in 2005 – starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital marketing world.Jon is a recipient of the 2013 Google Search Excellence Award.Over the years, Jon has worked in many industry sectors with his latest focus in the financial services industry. As a current Director of Search & Biddable Media at Results Digital in New York, Jon’s primary duties were to create and execute a search marketing and biddable media strategies for his clients. Jon helps manage a team to complete the associated tasks of the account, which included keyword research, linking strategies, vendor vetting, vendor contracts, creative copywriting, and maintaining top-level relationships with the client, among other things.He has also expanded his experience and knowledge to other facets, including DSP/exchanges, mobile marketing, and social media marketing.Prior to working with Cogniscient Media, Jon was the handling paid search, audience development, SEO, and other disciplines with Digitas, MediaCom, Forbes, Prime Visibility and Did-It.com.

SPONSORED BY:

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