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          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
        • ...
          Talent
          MA Apprentice Network Fall Quarterly Event

          Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.

          10/12/2023

          10:00am - 11:30am

          Edenred

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
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        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
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          City Awake

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          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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FutureX Discover: How COVID Will Reshape the Holiday Shopping Season

November 6, 2020 12:00 pm – 1:00 pm Virtual via Zoom

Event Details

  • In this webinar, we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.

Tickets

  • This event is free for members and non-members.

In this webinar, we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.

The COVID-19 global pandemic has had a dramatic impact on businesses and consumers like nothing we have ever seen before. In particular, consumer shopping and purchase behaviors have shifted as consumers are tailoring shopping habits dramatically related to not only when and where they shop, but also how they shop altogether. 

While consumer behaviors will no doubt continue to shift over the coming months, one thing that will surely remain consistent is the average American’s relentless spirit and love for the holidays. As we look toward a holiday season which will look different than years past, a top priority for brands and agencies alike will be how to better understand and anticipate their consumers wants and needs this holiday season – and even more importantly – how to execute these strategies to make the 2020 holiday shopping season a success. 

Join InMarket and BIMA for this FutureX webinar where we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season. 

 

The InMarket Difference –  InSight in True Consumer Behavior and Intent

In this webinar, InMarket will provide insight into when and how consumers are planning to shop this holiday season, including the different channels they plan to leverage to make the most of this unprecedented holiday season. InMarket surveyed a sample of over 2,000 app users in September 2020 to understand holiday purchase intent across different consumer demographics and locations.

In addition, with their first party location data across 50M verified, unique monthly active users, InMarket also analyzed historical foot traffic trends from the 2019 holiday season, as well as how consumer foot traffic has impacted key holiday shopping throughout the pandemic to get a better understanding of real-world consumer foot traffic trends align, and often predict, true purchase intent.

_________________________________________________________________

FutureX is a curated program, powered by MITX & BIMA, that unites marketing and media professionals with industry titans and quiet giants in content-rich, knowledge-sharing environments. 

Never miss a FutureX event – subscribe now to receive updates on FutureX or other MITX events.

SPONSORED BY:

Luz Arregoces

Director of Programs

[email protected]
617-557-7345

FEATURING

Feng Chang

Senior Director, Engagement, Rue La La FEATURED SPEAKER

Feng Chang is the Senior Director, Engagement at Rue La La, a leader in e-commerce sales and innovation. In this role, Feng oversees customer engagement and marketing…Read more
Feng Chang is the Senior Director, Engagement at Rue La La, a leader in e-commerce sales and innovation. In this role, Feng oversees customer engagement and marketing innovation to drive the company’s next phase of growth. Feng’s areas of focus include customer loyalty, personalized communications, emerging channels, international, partnerships and digital media. Feng started her career in economic and strategy consulting. She has an MBA from the Yale School of Management and BS from Boston College.

Martin Heibeck

Sr. Regional Sales Manager, InMarket FEATURED SPEAKER

Martin Heibeck is a Sr. Regional Sales Manager at InMarket, based out of the company’s New York area. Focused on driving growth for the company’s media sales…Read more
Martin Heibeck is a Sr. Regional Sales Manager at InMarket, based out of the company’s New York area. Focused on driving growth for the company’s media sales business in the North East, Market’s broad client base spans all industry verticals, including CPG, QSR, Retail, Banking, and more. With more than 8 years in the technology and media space, Martin has worked for industry heavy hitters such as Quotient, Valassis, OwnerIQ (recently acquired by InMar) and FrontLine Marketing.

Jon Kagan

VP of Search, Cogniscient Media FEATURED SPEAKER

Jon Kagan entered the online marketing industry in 2005 – starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital…Read more
Jon Kagan entered the online marketing industry in 2005 – starting out in the SEM world. From there, he progressed and expanded into other sectors of the digital marketing world.Jon is a recipient of the 2013 Google Search Excellence Award.Over the years, Jon has worked in many industry sectors with his latest focus in the financial services industry. As a current Director of Search & Biddable Media at Results Digital in New York, Jon’s primary duties were to create and execute a search marketing and biddable media strategies for his clients. Jon helps manage a team to complete the associated tasks of the account, which included keyword research, linking strategies, vendor vetting, vendor contracts, creative copywriting, and maintaining top-level relationships with the client, among other things.He has also expanded his experience and knowledge to other facets, including DSP/exchanges, mobile marketing, and social media marketing.Prior to working with Cogniscient Media, Jon was the handling paid search, audience development, SEO, and other disciplines with Digitas, MediaCom, Forbes, Prime Visibility and Did-It.com.

SPONSORED BY:

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