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          • Chamber Awards
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          Engage & Learn

          Explore opportunities to connect and grow.

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        • FEATURED EVENT

          ...
          Premier Event
          2026 Pinnacle Awards

          Join on us on Friday, January 30, as we host our highly anticipated 2026 Pinnacle Awards Luncheon.

          01/30/2026

          11:00am - 1:30pm

          Omni Boston Hotel at the Seaport

          arrow-go
          Read More
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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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BIMA logo

BIMA: Reaching & Retaining Diverse Talent in the Ad Industry

November 18, 2021 12:00 pm – 1:00 pm GBCC Virtual Event Platform

Event Details

  • Thank you for joining us for this event where our panelists shared strategies for promoting diversity in the workplace, retaining and hiring employees in a hybrid environment, and discussed the ways their roles have changed in the past year.

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].
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ABOUT THE EVENT

While many advertising companies understand the importance of diversity in the workforce and have made pledges to improve diversity, equity, and inclusion, and increase representation of people of color, there remains room for improvement. Along with a lack of diversity, the ad industry–and others–are struggling to maintain company culture in this hybrid environment, leading to difficulties in hiring and retaining talent.

Is your company facing these challenges? Are you wondering what actions you can take to maintain a culture of inclusion, attract new employees, and retain current ones?

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners, and publishers with business interests in the New England market.
Learn More

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Watch It Now

Speakers

Kelly Heath

Head of People, Gupta Media Speaker

Kelly Heath joined Gupta Media in March 2020 as Head of People, leading the initial shift to remote work, and then driving their full reopening of the Boston office…Read more
Kelly Heath joined Gupta Media in March 2020 as Head of People, leading the initial shift to remote work, and then driving their full reopening of the Boston office in June 2021. Her focus is on building great teams within a culture that inspires the creative process and drives financial growth for both clients and agency by attracting, developing, and retaining the very best in their field. Prior to Gupta Media, Kelly spent 22 years as a Partner with Tank Design, building its project management and production teams then shifting into operations to strategically scale and staff for their growing Boston and San Francisco studios. A graduate of Boston College, she lives in Swampscott MA with her husband and 3 children, except on winter weekends where you’ll find them all on the slopes of Sunday River, Maine.

Erica Casey

SVP, Talent (Boston region), Digitas Speaker

Erica Casey has spent the last 20 years as an HR Professional devoted to supporting her company’s culture of innovation, inclusive and integrity. As a Talent Lead…Read more
Erica Casey has spent the last 20 years as an HR Professional devoted to supporting her company’s culture of innovation, inclusive and integrity. As a Talent Lead overseeing multiple offices for Digitas US, she partners with business leaders to ensure their talent is empowered in every facet of their careers. In her role as Executive Sponsor for Digitas’ North American TE&I practice, she is focused on building a more inclusive culture in which everyone has an opportunity to belong and thrive. She also currently serves on the board of the American Association of Advertising Agencies (4As) Eastern Region. When not talking Talent, she can be found touring all throughout MA, cheering for her 3 kids at various sporting events!

Olu Ibrahim

CEO & Founder, Kids in Tech Moderator

Olu received her Bachelor of Arts in Government and International Relations from Clark University and her Master in Education from Lesley University with a concentration…Read more
Olu received her Bachelor of Arts in Government and International Relations from Clark University and her Master in Education from Lesley University with a concentration in Curriculum and Instruction and Leadership. She also served as a Community Fellow and received a Certificate in Nonprofit Management and Leadership from the Institute of Nonprofit Practice (INP) in affiliation with the Jonathan M. Tisch College of Civic Life at Tufts University. She is the Treasurer for the Lowell Cultural Council and sits on the Women’s Advisory Board for the Greater Boston Chamber of Commerce.

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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