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          Explore opportunities to connect and grow.

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          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
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          • Economic Inclusion
          • Small Business & Entrepreneurship
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          Stay Involved

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
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          • Overview
          • Leadership Councils
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BIMA Data Privacy Summit

June 17, 2021 2:00 pm – 5:00 pm GBCC Virtual Event Platform

Event Details

  • Join us to see how new privacy regulations are impacting advertising and how companies can shift gears to maintain effective and measurable ways of reaching their customers.

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].
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Join us to see how new privacy regulations are impacting advertising and how companies can shift gears to maintain effective and measurable ways of reaching their customers.

This summit will feature a variety of speakers from the agency, brand, and ad tech perspective addressing the changing landscape of data privacy and the future of identity without third-party cookies. Join us on Thursday, June 17 to look more specifically at how new regulations are impacting advertising and how companies can shift gears to maintain effective and measurable ways of reaching their customers. 

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners and publishers with business interests in the New England market.

Watch The Event Here

BIMA Data Privacy

Angelica Medina

Program Coordinator

[email protected]
617-557-7326

FEATURING

Gogi Gupta

Founder, Gupta Media Speaker

Gogi Gupta is the Founder of Gupta Media, a digital marketing agency specializing in media buying, creative design and technology solutions. Based in Boston, Gupta…Read more
Gogi Gupta is the Founder of Gupta Media, a digital marketing agency specializing in media buying, creative design and technology solutions. Based in Boston, Gupta Media proudly employs more than 60 people. Gupta Media was founded over 18 years ago to create a better way to buy ads online and remains at the forefront of maximizing advertising effectiveness across industries. The agency has evolved into a full-service shop working with the likes of Amazon, Fender, Sony Music, Vertica and many other leading brands. Gogi is passionate about the ability of data and technology to power solutions that make marketing more efficient and effective. He has shared his passion and wisdom at industry events for Apple, Sony, Billboard and others.

Hiran Patel

Chief Product Officer, Hybrid Theory Speaker

Hiran is Chief Product Officer at Hybrid Theory. With 12+ years of experience driving new business capabilities and generating revenue streams across data and technology,…Read more
Hiran is Chief Product Officer at Hybrid Theory. With 12+ years of experience driving new business capabilities and generating revenue streams across data and technology, Hiran leads the vision for the Hybrid Theory roadmap to drive strategic and successful business outcomes for marketers. At Hybrid Theory Hiran champions the voice of the customer. Delighting customers and partners by activating digital advertising across creative, data, media, and privacy. Prior to Hybrid Theory, Hiran led new capability for Data Governance at Dentsu, – Developed the global data function at Sage, – Monetised new media revenues for CPGs with Facebook and Twitter at dunnhumby, – Managed marketing omnichannel customer science and analytics at Kroger, Macy’s, Tesco, and Walmart, – Led transformation propositions at Accenture. Now at Hybrid Theory, Hiran is a trusted partner using his unique experiences and expertise within business and technology to produce marketing propositions that focus on solving big audacious goals for clients across the digital ecosystem.

Alex Binder

Vice President, Director, GroupeConnect Speaker

Alex Binder is a Media VP/Director at GroupeConnect, a Publicis Groupe Solution and full-service marketing agency dedicated to providing innovative solutions for…Read more
Alex Binder is a Media VP/Director at GroupeConnect, a Publicis Groupe Solution and full-service marketing agency dedicated to providing innovative solutions for Bank of America. Alex specializes in digital media planning and buying, focusing on both social media and identity-based solutions. Alex is passionate about harnessing digital and social signals to power personalized experiences and drive quantifiable business outcomes. In his nine years dedicated to the Bank of America business, Alex has focused on pioneering and scaling investment through measurable, identity-based solutions across the digital ecosystem. Throughout, he has been dedicated to navigating the rapidly evolving data privacy landscape and future-proofing internal solutions in anticipation of further regulation.

​Pam Erlichman

Chief Marketing Officer, Jebbit Speaker

Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for making Jebbit a household name among…Read more
Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for making Jebbit a household name among marketing professionals. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Lindsay Stewart

VP Sales, East at InMarket Moderator

Lindsay Stewart is VP Sales, East at InMarket. Lindsay has over 20 years of experience working in data and digital advertising sales. At InMarket she is working…Read more
Lindsay Stewart is VP Sales, East at InMarket. Lindsay has over 20 years of experience working in data and digital advertising sales. At InMarket she is working with top agencies and brands on the east coast to build strategic partnerships to drive sales and script lift for brands. Previously, Lindsay served as VP, Sales and Account Management, Tech/Telco BuzzFeed. At BuzzFeed she worked with clients and agencies to build 360 partnerships with technology integrations, custom content, OLV, product integrations, events and more. Prior, she worked at MaxPoint for 6 years starting as one of the sellers and was promoted to oversee the East national and regional clients and agency partnerships.

​Juli Thiessen

Digital Marketing Manager, Bliss Speaker

Juli Thiessen is the Digital Marketing Manager for Bliss® where she leads all email marketing, SMS marketing, CRM and paid media efforts for the brand. With more…Read more
Juli Thiessen is the Digital Marketing Manager for Bliss® where she leads all email marketing, SMS marketing, CRM and paid media efforts for the brand. With more than 5 years of experience in the consumer product goods, she has helped grow multiple brands by channeling the consumer mindset. She was previously at Estee Lauder Companies Inc. & Guess® Inc in digital roles. When she’s not busy growing Bliss’s email database, she enjoys the outdoors and being in the ocean.

Iris Guerra Schlesinger

Sr. Director of Traffic Acquisition Speaker

Within Consumer Marketing, Iris Schlesinger leads Traffic Acquisition at CarGurus, the most visited marketplace for auto-shopping in the United States, with presence…Read more
Within Consumer Marketing, Iris Schlesinger leads Traffic Acquisition at CarGurus, the most visited marketplace for auto-shopping in the United States, with presence in Canada and the United Kingdom as well. Passionate about strategy and analytics, Iris drives the strategic roadmap for the nine-figure performance marketing program, as well as execution and ROI evaluation across markets, along with a team of high-skilled marketing analysts, engineers and data scientists. Previously, Iris managed personalization and retention in Wayfair and consulted tech, telecom and media companies on growth strategies in McKinsey & Co. and Altman Vilandrie & Co.

  • 2:00PM – 2:05PM Welcome Remarks

  • 2:05PM – 2:45PM Future-Forward: The Rise of First-Party Data

  • 2:50PM – 3:30PM Responsible Advertising in the Age of Data Privacy

  • 3:35PM – 4:20PM Countdown to Cookieless: Are You Prepared?

SPONSORED BY

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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