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          06/12/2025

          2:45pm - 4:30pm

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          Hear from Senator Edward J. Markey, a consumer champion and leader on energy, environmental protection, and telecommunications policy.

          06/16/2025

          9:45am - 11:00am

          Boston Marriott Long Wharf

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          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

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          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

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          City Awake

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          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Limited Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • ...
          Public Policy
          2025 Government Affairs Forum | Senator Edward J. Markey

          Hear from Senator Edward J. Markey, a consumer champion and leader on energy, environmental protection, and telecommunications policy.

          06/16/2025

          9:45am - 11:00am

          Boston Marriott Long Wharf

          arrow-go
          Read More
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
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          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA logo

BIMA: Meeting Your Customer in a Cookieless World

September 22, 2022 5:30 pm – 7:30 pm Digitas

Event Details

  • Thank you for joining us as we kicked off our BIMA Fall programming!
  • Hope you had a chance to explore how new regulations are impacting advertising

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
Guest List

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • Location
  • FAQs

BIMA: Meeting Your Customer in a Cookieless World

Thank you for joining us as our panel of experts addressed the ever-changing landscape of audience targeting and data privacy. The impending sunset of third-party cookies is now targeted to happen in 2024, and marketers must continue to seek alternate solutions for targeting customers. While many are already honing in on first-party data collection, the post-cookie world will likely come with challenges.

In this thought leadership panel, brand and agency experts drove into the topic of a cookieless future; discussed how companies’ planning has evolved since Google’s first announcement back in 2020; and shared valuable strategies for establishing effective targeting.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Watch the Event Here

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Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Speakers

Mary McCoy HS
Mary McCoy

Senior Demand Generation Manger, Klaviyo

Mary McCoy is a Senior Marketing Manager at Klaviyo, a unified customer platform that gives online brands direct ownership of their consumer data and interactions,…Read more
Mary McCoy is a Senior Marketing Manager at Klaviyo, a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to personalize email and SMS marketing at scale. In her nearly four years working at the Boston-based startup, Mary’s grown new customer acquisition through a variety of brand awareness, demand generation, and digital advertising initiatives. An experienced media planner, Mary’s responsible for creating a connected customer journey that accelerates sales pipeline and drives new revenue. Letting data lead the way, she delights in building personalized conversion paths rooted in an always-on testing and optimization strategy. When she isn’t growing Klaviyo’s media program, Mary throws herself into new studies and scenery. She recently completed MIT Sloan School of Management’s Digital Marketing Analytics Executive Program, and is now exploring her new Cambridge neighborhood in pursuit of the perfect cold brew.

See on LinkedInarrow-go
Michael Consolazio HS
Michael Consolazio

VP Group Director, Media Technology, GroupeConnect

Michael is a Vice President Group Director of Media Technology at GroupeConnect, leading the practice for the Boston office. His extensive knowledge of ad technology…Read more
Michael is a Vice President Group Director of Media Technology at GroupeConnect, leading the practice for the Boston office. His extensive knowledge of ad technology enables him to conceptualize, manage, and optimize a wide range of complex digital media campaigns. Michael has spearheaded several media technology initiatives including the implementation and management of a multi-touch attribution technology as well as a data management platform. Prior to joining GroupeConnect in 2014, he spent over eight years on the publisher side.

See on LinkedInarrow-go
Jill Delpha Headshot
Jill Delpha

Senior Sales Director, East Coast Sales, AdTheorent

Jill Delpha is a Senior Sales Director of East Coast sales at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and…Read more
Jill Delpha is a Senior Sales Director of East Coast sales at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to drive business outcomes for advertisers and marketers.

In this role, Jill is responsible for East coast sales strategy, ad revenue, and managing a team of sellers across the northeast. Jill guides and mentors the activity of the east coast team and has consistently scaled revenue by breaking new business, growing AdTheorent’s existing customer base and establishing preferred partnerships. An expert in privacy-forward machine learning, Jill works closely with her brand and agency partners on cross-channel media strategy and futureproofing their approaches.

Before joining AdTheorent, Jill was an Account Executive at AOL where she built her own book of business across Retail, Travel, CPG, and more. Prior to that, she spent four years at Digitas, developing and executing media plans and buys for her clientele.

Jill graduated from Northeastern University, where she was a former co-captain of the Field Hockey team. Jill is an active member of Greater Boston Chamber of Commerce (BIMA) and Boston AdClub and lives in Canton, MA with her husband and two sons, Jack and Brooks.

See on LinkedInarrow-go
Kara Sheehan HS
Kara Sheehan

Associate Director of Analytics, Havas

See on LinkedInarrow-go

Sponsor

AdTheorent logo

Digitas

40 Water St Fl 16, Boston, MA 02109

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FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    -Access to a welcoming community of professionals over a great conversation!
    -Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular and we recommend registering in advance to secure your spot!

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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Suite 1701
Boston, MA 02110
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