Rachel Felix
SVP, Chief Marketing & Growth Officer, Boston Medical Center Health System
Achievement in Health Care –
Rachel Felix has spent her twenty-five year career as a brand strategist across various roles in healthcare, media, and…Read more Achievement in Health Care –
Rachel Felix has spent her twenty-five year career as a brand strategist across various roles in healthcare, media, and consumer packaged goods. Rachel currently serves as the first SVP and Chief Marketing & Growth Officer at Boston Medical Center Health System, where she is focused on growth across all audiences from patients to community partners to donors, which all intersect at BMC’s equity mission. Rachel works to more holistically understand and communicate with these audiences, strategically build deeper relationships and advance critical initiatives such as the Health Equity Accelerator, and ultimately deliver greater impact, access, and outcomes to patients.
She brings expertise from her previous role as the Vice President and Head of Brand Management at Mass General Brigham where she led integration, rebrand, and awareness efforts across the largest healthcare system in New England. Informed by her marketing insights research, Rachel launched MGB’s first global and local brand awareness and service line campaigns to position the new brand. Rachel led the visual identity roll out across all fifteen hospitals, entities, and additional outpatient centers, and spearheaded brand architecture and policy work to further define and protect the system brand. She also led enterprise-wide marketing solutions and creative services supporting the 80K employee system and largest private employer in the state of Massachusetts.
Prior to healthcare, Rachel was Senior Vice President, Marketing, Content Distribution & Business Development at ViacomCBS (now Paramount). In this role, Rachel was responsible for ViacomCBS’s portfolio strategy and messaging, new business, communications, client experience, internal culture, post-merger operations, and DEI. In her fifteen-year career at ViacomCBS, Rachel marketed brands with a broad spectrum of audiences including Nickelodeon, MTV, Comedy Central, BET, and CBS, and navigated an ever-evolving content distribution landscape consisting of traditional, virtual, digital, social, mobile and direct-to-consumer platforms. Rachel spent her early career in consumer packaged goods for both Kraft Foods and Procter & Gamble where she held various roles in brand management and sales. Throughout her experiences, Rachel has proven to be an agent of change, leading visionary transformation at large scale. She takes a consumer-first approach and is passionate about serving diverse audiences in particular.
Rachel received a B.B.A. from the University of Michigan and her M.B.A. from Columbia University. She is also an alumni of NAMIC’s Executive Leadership Development program at UCLA’s Anderson School of Business. An NYC transplant, Rachel is on the Board of Directors at The New Commonwealth Fund, PRX, and Women’s Lunch Place, and she co-founded Boston’s most diverse, and Dorchester’s first porch music festival, Dorchfest. She resides in Dorchester, Boston, with her husband, two children, and father.