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International Women’s Day (IWD) celebrates the social, economic, and cultural achievements of women around the world. As part of IWD, women entrepreneurs should be celebrated as embodiments of resilience and grit – pillars in our communities who sustain our economies every day. This past year is especially noteworthy as women entrepreneurs lived and worked through the pandemic, racial reckoning, and the road to economic recovery, while simultaneously pivoting their businesses. Today and every day, we must continue to support and advocate for women entrepreneurs – as the competitiveness of our communities, our neighborhoods, and our region depend on a strong presence of women-owned businesses.
Recognizing that women-owned businesses face significant and unique challenges to survive amidst the pandemic, business leaders created a lifeline, Small Business Strong (SBS), a pro bono technical assistance program for women-owned and minority-owned businesses during the pandemic and beyond. Founded by State Street, the Chamber, and other corporate partners, SBS continues to help women-owned businesses survive and thrive. Championing and strengthening small businesses, SBS has served over 1,200 small businesses since its launch in May of 2020, and over 70% of businesses served are owned by women and/or people of color. The free assistance and business expertise provided includes legal services, operational evaluations, financial and capital analysis, marketing consultations, and IT expertise. During this moment, the need for pro bono resources cannot be disregarded, and SBS is meeting the need –providing women-owned businesses with the critical resources and information to survive, grow, or pivot their business operations, further sustaining neighborhoods and local economies that depend on them.
Women Entrepreneurs of SBS: A Closer Look
Suzanne Biscotti, owner of Botanical Cryo Skincare, used the expertise of SBS business advisors to quickly pivot her business operations. “We had to shift our whole business plan, [which was to] originally work with aestheticians and spas, and build our marketing plan online,” said Biscotti. The free SBS business analysis and support from experts helped Botanical Cryo Skincare to reach new customers online, successfully harnessing the pivot to survive the changes encountered by the pandemic.
Veronica Robles, the leader of Boston’s first all-female Mariachi band, also utilized SBS to bring her business pivot to fruition. Robles is a well-known performer, and it was imperative to quickly figure out a way forward despite her inability to perform in person. SBS was the resource to help Robles realize the power of virtual performances and other necessary operational changes: “My Business Advisor really helped me rethink how I can still provide my services to the community by thinking of different tools and ways to reach my community. Now more than ever, our youth need us and it is very important for that I still have access to them. Thank you, Small Business Strong,” said Veronica Robles.
Supporting women in our industries, neighborhoods, and regions is a call to action for all of us. Buying from women-owned businesses and supporting the future of women-owned businesses are actions that everyone can take to celebrate IWD. Moving beyond IWD, we must continue to celebrate girls and women – including their strength and perseverance.
Throughout the next year, I invite you to join me in amplifying and supporting programs like SBS, the Chamber’s Women’s Network, and the Center for Women & Enterprise as keys to sustaining our community and ourselves.
Our past Women’s Network virtual panels are another resource for women entrepreneurs and allies. Watch the entire virtual event “How Entrepreneurs are Pivoting” here, and the Women’s Network Annual Pinnacle awards here. Join us virtually at the Chamber’s upcoming Women’s Networks events.
The Chamber’s Women’s Network event series is a place where everyone belongs. The Women’s Network includes a diverse group of 3,000 women and male allies from all sectors, industries, and professions, all committed to ensuring that Greater Boston becomes the best place for professional women to thrive. All identities welcomed and encouraged to attend.
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