Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.
10/04/2023
6:00pm - 7:30pm
Roundhead Brewing Company
Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!
10/11/2023
9:45am - 11:00am
Bank of America
Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.
10/12/2023
10:00am - 11:30am
Edenred
Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.
09/12/2023 -
09/16/2023
Greater Boston
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman
Every company has a story that deserves to be told but how do we effectively tell that story? How do we grab the attention of our target market while sharing the necessary content and without coming off as too “salesy”?
A major facet to think about is the plot of the story that you want to share. Christopher Booker, author of The Seven Basic Plots: Why We Tell Stories, asserts that there are seven fundamental narratives that we can look at.
I have created a breakdown of 3 of those basic plots below and how companies can utilize them within their video brand marketing.
THE QUEST
Our protagonist or hero must travel from point A to B in order to obtain a specific object or reach a specific goal. Through this quest, the hero faces obstacles, which in turn assist with the hero’s personal growth. Many companies, such as Lowe’s, has utilized different variations of this concept as they show people attempting to reach products or overcoming obstacles through the services a company provides.
REBIRTH/ TRANSFORMATION
This plot is based on a main character that goes through an inner change. Life’s events will potentially alter a person’s perception on the environment around them, transforming them into a better person. When it comes to a company, this plot point can be utilized for major events such as rebranding to highlight their transformation. Chrysler, during the recession, decided to inspire their consumers by creating a video to show they were down but not out.
OVERCOMING THE MONSTER:
Think of Star Wars where you have a story of good versus evil. The hero attempts to overcome obstacles in order to takedown the villain. For many companies, they utilize this plot to highlight “underdog stories”. A great example of this concept can be seen by Gatorade’s Win from Within campaign. It highlights athletes as they take on the bigger, stronger, and fast opposition (while being powered by Gatorade).
Evin Charles Anderson is CEO & Creative Partner for Waverley Knobs where he explores the intersection of performance, production and promotion. He helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change.
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