Skip to content
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join
Home > Thought Leadership > Engage, Motivate and Entertain: Three Storytelling Plot Elements for your Video
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.

          08/07/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
        • ...
          BIMA
          2025 BIMA Summer Sizzler

          The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!

          08/14/2025

          6:00pm - 9:00pm

          Fenway Park

          arrow-go
          Read More
        • ...
          Talent
          Skills for the Future: How to Upskill Early Talent for Success

          Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success

          07/17/2025

          9:00am - 11:00am

          Omni Boston Hotel Seaport

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.

          08/07/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
        • ...
          BIMA
          2025 BIMA Summer Sizzler

          The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!

          08/14/2025

          6:00pm - 9:00pm

          Fenway Park

          arrow-go
          Read More
        • ...
          Talent
          Skills for the Future: How to Upskill Early Talent for Success

          Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success

          07/17/2025

          9:00am - 11:00am

          Omni Boston Hotel Seaport

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join

Engage, Motivate and Entertain: Three Storytelling Plot Elements for your Video

January 20, 2017

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman

Every company has a story that deserves to be told but how do we effectively tell that story? How do we grab the attention of our target market while sharing the necessary content and without coming off as too “salesy”?

A major facet to think about is the plot of the story that you want to share. Christopher Booker, author of The Seven Basic Plots: Why We Tell Stories, asserts that there are seven fundamental narratives that we can look at.

I have created a breakdown of 3 of those basic plots below and how companies can utilize them within their video brand marketing.

THE QUEST

Our protagonist or hero must travel from point A to B in order to obtain a specific object or reach a specific goal. Through this quest, the hero faces obstacles, which in turn assist with the hero’s personal growth. Many companies, such as Lowe’s, has utilized different variations of this concept as they show people attempting to reach products or overcoming obstacles through the services a company provides.

REBIRTH/ TRANSFORMATION

This plot is based on a main character that goes through an inner change. Life’s events will potentially alter a person’s perception on the environment around them, transforming them into a better person. When it comes to a company, this plot point can be utilized for major events such as rebranding to highlight their transformation. Chrysler, during the recession, decided to inspire their consumers by creating a video to show they were down but not out.

OVERCOMING THE MONSTER:

Think of Star Wars where you have a story of good versus evil. The hero attempts to overcome obstacles in order to takedown the villain. For many companies, they utilize this plot to highlight “underdog stories”. A great example of this concept can be seen by Gatorade’s Win from Within campaign. It highlights athletes as they take on the bigger, stronger, and fast opposition (while being powered by Gatorade).

Evin Charles Anderson is CEO & Creative Partner for Waverley Knobs where he explores the intersection of performance, production and promotion. He helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change.

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
Contact us
  • Events
  • Learning & Development
  • Economic Inclusion
  • Policy & Impact
  • Our Networks
  • Membership
  • join
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Privacy Policy
  • Terms & Conditions

© 2025 Greater Boston Chamber of Commerce. All Rights Reserved.

Popular Resources

  • Small Business  
  • News & Insights  
  • Member Resources  
  • Small Business  
Close