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Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on August 7, 2025.

          08/07/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
        • ...
          BIMA
          2025 BIMA Summer Sizzler

          The BIMA Summer Sizzler is a chance to network with your digital media industry peers from the agency, publisher, and adtech community!

          08/14/2025

          6:00pm - 9:00pm

          Fenway Park

          arrow-go
          Read More
        • ...
          Talent
          Skills for the Future: How to Upskill Early Talent for Success

          Join Boston’s leading educators and industry experts to explore career-aligned high school programs, in-demand workplace skills, and innovative school partnerships driving student success

          07/17/2025

          9:00am - 11:00am

          Omni Boston Hotel Seaport

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          In this highly interactive workshop with Strategic Career & Leadership Coach Carole-Ann Penney, you’ll define your professional identity and develop strategies to confidently navigate workplace dynamics.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          • Membership Levels
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          Explore our mission and values to better understand how we are leading the business community forward.

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A Magnet, Not a Mandate

February 4, 2021

A Magnet, Not a Mandate: 

Strategy and design for the office of the future featuring Elizabeth Lowrey of Elkus Manfredi Architects


On November 17, the Chamber’s Women’s Network featured Elizabeth Lowrey, Principal and Director of Interior Architecture at Elkus Manfredi Architects, in a virtual conversation, moderated by management expert and writer Douglas Hardy, to learn more about planning and designing workspaces in the time of COVID-19, as well as the impact of work-from-home and hybrid working. Elizabeth is shaping the future of the workplace, ensuring that strategy drives design for innovation and fosters culture and community during and after the pandemic.

Hybrid – Now and Forever

With Elizabeth’s expertise in workplace strategy and design, her vision of future workspaces involves a reimagining to meet the needs of today and tomorrow. Elizabeth knows that the hybrid work environment is now permanent and must encompass in-person group collaboration, collaboration among in-office and remote participants, and heads-down individual work. She urges all companies to ask themselves, “What’s my hybrid?” to consider the success, ingenuity, and innovation that a hybrid workspace can yield with the proper attention to design and strategy.

  • Equity

How can design create an equitable experience for all teammates, whether in the office or working remotely? An example: in meeting rooms, voice-tracking technology designed to follow whoever is speaking can create a more realistic experience for remote workers. But in pre-pandemic meeting rooms, glass and other materials bounce sound and interfere with the technology. These spaces can be reworked to accommodate new meeting technologies that are designed to make collaboration more natural for all participants, remote or in the office.

  • Neighborhoods

By creating collaboration areas comprised of “neighborhoods” to replace the former rows of workstations in the workplace, collaboration and a sense of community can flourish within each team as they work with their own collection of touchdown spaces for group work and private “Zoom Rooms” for individual meetings with remote participants.

  • Flexibility 

We need to be able to pivot and flip spaces quickly for different purposes. A space should be able to transform with moveable furniture, monitors, and digital whiteboards, adapting to the changing needs of the team in real time.

The Office as a Magnet, Not a Mandate                      

Because the workplace is no longer a mandate, it must become a “magnet” that attracts employees to the office and away from working from home. Elizabeth knows that companies will need to address this issue. The workplace is the culture-keeper of a company, and a strong culture is the glue that will hold the workforce together in these times of remote working. The magnet workplace will ensure collaboration and innovation – both critical for companies to maintain their competitive edge.

Relationship capital is at stake – an innovative team builds trust and cements bonds in communal spaces, sometimes capturing each other’s best ideas during impromptu interactions in the office. While most of the workforce is now accustomed to virtual Zoom meetings, that doesn’t mean that we are finished with physical offices. On the contrary, our employees and teams want to gather in person to collaborate, mentor, and innovate, and leaders must understand that their employees and the company’s overall culture, productivity, and speed of innovation depend on the office becoming a magnet. 

Sustainability and Ethical Impact

While organizations previously thought about sustainability and ethical impact, the events of 2020 have given us a new lens and a new urgency, and businesses are rallying around ESG (Environment, Social, and Governance) factors. Elizabeth feels that business leaders have a responsibility to enable and participate in that conversation, to support it, to really think about what it means, and to act on what they learn. Of course, she knows that architecture can’t solve these problems in every way, but she feels strongly that designers need to be very aware of what impacts they’re having.

A Time for Reinvention

As we watch the roll-out of vaccines in the coming months, employers will be reinventing their workplaces, and answering the critical question of “What’s my hybrid?”  to maximize the innovation of their workforce.  Elizabeth urges everyone, especially executive leaders, to embrace the opportunity for reinvention. Seizing the big question of how coworkers, whether in the office or virtual, can be inspired in the coming years will be the key to developing an agile workforce and successful workspace.

Watch the entire virtual event featuring Elizabeth’s excellent insights here, and be sure to join us virtually at the Chamber’s upcoming Women’s Networks events.

The Chamber’s Women’s Network event series is a place where everyone belongs. The Women’s Network includes a diverse group of 3,000 women and male allies from all sectors, industries, and professions, all committed to ensuring that Greater Boston becomes the best place for professional women to thrive. All identities welcomed and encouraged to attend. 

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