Welcome to our Member Spotlight Q&A series, where we turn the spotlight on the vibrant individuals and businesses that drive innovation and excellence in our Greater Boston region. Join us as we delve into the journeys, inspirations, and impact of our diverse members, highlighting the unique contributions they make to our thriving community.
How would you describe your business in a few sentences?
Proverb was founded in 1997 with a love for great design, and the way a place can make you feel a certain way. That’s why we love our work; we get to use design and creative thinking to make places into the best version of themselves. When places have a strong sense of purpose, so do its people.
Can you share a memorable success story or milestone related to your business?
One of Proverb Agency’s most memorable milestones is the All Inclusive Boston campaign, where the agency played a pivotal role in redefining the city’s image by highlighting the 23 neighborhoods that showcase its diversity. As a forward-thinking branding and design agency, Proverb crafted a powerful narrative positioning Boston as a welcoming and inclusive destination for all. This project not only elevated Boston’s standing on a national level but also resonated with local communities, fostering a sense of pride. The campaign garnered significant media attention, boosted tourism, and set a new standard for inclusive marketing in the travel industry. It exemplified Proverb’s ability to merge creativity with purpose, delivering work that drives results while contributing positively to society.
How is your business involved in the local community?
Proverb Agency prides itself on being deeply rooted in the local community. Through initiatives like Embrace Boston, the agency has demonstrated its commitment to fostering inclusivity and equity. Proverb developed brand guidelines, messaging, and signage for The Embrace, a monument created by a BIPOC-led organization celebrating diversity in Boston. This collaboration not only increased awareness but also supported fundraising efforts for the King Center, highlighting Proverb’s dedication to creating culturally relevant brands that resonate with local audiences. Additionally, Proverb’s initiative with Life Sciences in Full Color has promoted diversity within Boston’s life sciences industry, further aligning with the agency’s mission to create transformative brand experiences. By amplifying underrepresented voices and stories, Proverb contributes to a more inclusive local economy and fosters meaningful connections within the community.
What sets your business apart from others in your industry?
WE ARE CURIOUS — We ask the tough questions, actively listen, and discover, untangle and understand the answers. WE ARE BRAVE –We will figure it out, and we will never settle. We will be exceptional. We will challenge ourselves and our clients to push creative boundaries, and do great work. WE ARE INTENTIONAL — Everything we do, say, and build is deliberate, thoughtful and strategic. WE ARE INCLUSIVE — We believe diversity drives innovation, and powerful ideas can come from anyone. WE ARE AWARE — We approach everything we do with emotional intelligence and social empathy. WE DO IT WITH SOUL — Everything we do is done with a sense of purpose, meaning and heart.
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