Skip to content
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join
Home > Events > FutureX Discover: Year in Review
Boston Chamber
  • Become a Member
        • Become a Member

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • ...
          About Us
          Get to Know the Chamber

          Discover our mission, values, and leadership.

          arrow-go
          Read More
        • ...
          Member Benefits
          Grow Your Business

          Explore benefits that power your success.

          arrow-go
          Read More
        • ...
          Membership Directory
          Not sure if you’re a member?

          Browse our network of businesses.

          arrow-go
          Read More
  • Events & Networking
        • Events & Networking

          • Overview
          • Upcoming Events
          • Limited Series
          • Chamber Awards
          • Foundation Initiatives
        • WHAT’S NEXT

          ...
          Upcoming Events
          Engage & Learn

          Explore opportunities to connect and grow.

          arrow-go
          Read More
        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • EXPLORE OUR PROGRAMMING:

          • Annual & Premier Events
          • Economic Inclusion
          • Small Business & Entrepreneurship
          • Digital Media & Marketing
          • Public Policy
          • Professional Development
          • Women’s Network
          • Workforce Development
          • Young Professionals Network
          • VIEW ALL PROGRAMMING
  • Member Engagement
        • Member Engagement

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Small Business Benefits
          • Connect with your Member Services Rep
          • Member Spotlights
          • Sign In
        • ...
          Maximize Your Membership
          Unlock Value

          Take advantage of exclusive perks and programs for members.

          arrow-go
          Read More
        • ...
          Membership Directory
          Discover fellow Chamber members.

          Browse our directory to find and connect with member community.

          arrow-go
          Read More
        • ...
          Upcoming Events
          Stay Involved

          Join experiences that build relationships and spark ideas.

          arrow-go
          Read More
  • Talent & Workforce
        • Talent & Workforce

          • Professional Development
          • Workforce Development
          • Open Programs
          • DEI Resource Hub
          • Insights
        • WORKFORCE DEVELOPMENT (FOUNDATION) PROFESSIONAL DEVELOPMENT
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
          • Government Affairs Forum
          • Eds & Meds Report
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Foundation
        • Foundation

          • About
          • Board of Directors
          • Our Funders
          • Upcoming Events
          • Donate
        • ...
          Our Mission
          Expanding Opportunity

          Learn how we advance talent and small business growth.

          arrow-go
          Read More
        • ...
          Foundation Initiatives
          Programming That Empowers

          Explore our key priorities and strategic efforts.

          arrow-go
          Read More
        • ...
          Upcoming Events
          Get Involved

          Join us at our next Foundation event.

          arrow-go
          Read More
  • Join
Bostonchamber
Boston Chamber
  • Become a Member
        • Become a Member

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • ...
          About Us
          Get to Know the Chamber

          Discover our mission, values, and leadership.

          arrow-go
          Read More
        • ...
          Member Benefits
          Grow Your Business

          Explore benefits that power your success.

          arrow-go
          Read More
        • ...
          Membership Directory
          Not sure if you’re a member?

          Browse our network of businesses.

          arrow-go
          Read More
  • Events & Networking
        • Events & Networking

          • Overview
          • Upcoming Events
          • Limited Series
          • Chamber Awards
          • Foundation Initiatives
        • WHAT’S NEXT

          ...
          Upcoming Events
          Engage & Learn

          Explore opportunities to connect and grow.

          arrow-go
          Read More
        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • EXPLORE OUR PROGRAMMING:

          • Annual & Premier Events
          • Economic Inclusion
          • Small Business & Entrepreneurship
          • Digital Media & Marketing
          • Public Policy
          • Professional Development
          • Women’s Network
          • Workforce Development
          • Young Professionals Network
          • VIEW ALL PROGRAMMING
  • Member Engagement
        • Member Engagement

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Small Business Benefits
          • Connect with your Member Services Rep
          • Member Spotlights
          • Sign In
        • ...
          Maximize Your Membership
          Unlock Value

          Take advantage of exclusive perks and programs for members.

          arrow-go
          Read More
        • ...
          Membership Directory
          Discover fellow Chamber members.

          Browse our directory to find and connect with member community.

          arrow-go
          Read More
        • ...
          Upcoming Events
          Stay Involved

          Join experiences that build relationships and spark ideas.

          arrow-go
          Read More
  • Talent & Workforce
        • Talent & Workforce

          • Professional Development
          • Workforce Development
          • Open Programs
          • DEI Resource Hub
          • Insights
        • WORKFORCE DEVELOPMENT (FOUNDATION) PROFESSIONAL DEVELOPMENT
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
          • Government Affairs Forum
          • Eds & Meds Report
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Foundation
        • Foundation

          • About
          • Board of Directors
          • Our Funders
          • Upcoming Events
          • Donate
        • ...
          Our Mission
          Expanding Opportunity

          Learn how we advance talent and small business growth.

          arrow-go
          Read More
        • ...
          Foundation Initiatives
          Programming That Empowers

          Explore our key priorities and strategic efforts.

          arrow-go
          Read More
        • ...
          Upcoming Events
          Get Involved

          Join us at our next Foundation event.

          arrow-go
          Read More
  • Join
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join

FutureX Discover: Year in Review

January 21, 2021 11:00 am – 12:00 pm GBCC Virtual Event Platform

Event Details

  • Join us for FutureX Discover: Year in Review to discuss the trends and strategies that emerged in 2020.

Tickets

  • Members: Individual $25Non-Members: Individual $50
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
Social share

Join us for FutureX Discover: Year in Review to discuss the trends and strategies that emerged in 2020.

With the uncertainty brought on by the COVID-19 pandemic, this past year was relentless in its challenges. 

To help guide you in this new year, brand marketing and customer experience experts will reflect on the digital media trends, tactics, and strategies of 2020, and share what trends they will be focusing on moving forward.

On January 21, join MITX for this FutureX Discover webinar where experts will summarize 2020 and give a glimpse into what direction they will be heading in in 2021.

Angelica Medina

Program Coordinator

[email protected]
617-557-7326

FEATURING

Vivienne Long

Vice President of Marketing, REI Speaker

Vivienne Long leads REI’s national and local marketing, channel planning and execution, communications, and member loyalty and customer relationship programs….Read more
Vivienne Long leads REI’s national and local marketing, channel planning and execution, communications, and member loyalty and customer relationship programs. As VP of Marketing, Vivienne drives brand awareness, customer preference, traffic and demand that fuels the REI brand and business. She leads a marketing team that develops strategic roadmaps for best-in-class marketing execution across REI’s evolving suite of offerings and services; she is building centers of excellence for each marketing discipline and driving innovation in the marketing mix and model. Prior to REI, Long spent a decade at Starbucks where she held multiple VP positions. Earlier in her career, she spent time at Clorox and Procter & Gamble in marketing and brand roles, and in product management at Microsoft. Vivienne serves as an Adjunct Professor and Faculty Advisor at the Foster Business School of the University of Washington. She holds an MBA from the WHARTON SCHOOL, University of Pennsylvania, Philadelphia, PA and a Bachelor of Arts degree from STANFORD UNIVERSITY, Palo Alto, CA.

Beth Johnson

Chief Experience Officer, Citizens Financial Group Speaker

Beth Johnson is Chief Experience Officer (CXO) of Citizens Financial Group, Inc. Named to this role on Jan. 27, 2020, Johnson leads an organization focused on improving…Read more
Beth Johnson is Chief Experience Officer (CXO) of Citizens Financial Group, Inc. Named to this role on Jan. 27, 2020, Johnson leads an organization focused on improving the customer experience by advancing the bank’s overall capabilities in customer analytics and digital. Specific areas of responsibility include digital experience design, enterprise customer analytics, customer experience, organizational transformation, brand and advertising, communications, and payment strategy. Johnson previously served as chief marketing officer and head of virtual channels, responsible for corporate-wide marketing activities and for advancing Consumer Banking growth and profitability by leading and aligning the businesses’ strategy, brand, customer experience and data analytics efforts. She joined Citizens in October 2013 as head of Corporate Strategy. Prior to joining Citizens in 2013, Johnson was a senior leader at Bain and Company. She served as a partner and leader of its customer strategy and marketing practice, specializing in financial services. She regularly co-authored Bain’s annual Customer Loyalty in Banking study. Johnson also held roles at J.P. Morgan and Goldman Sachs, where she focused on fixed income and derivatives products for commercial banking clients as well as risk management. She earned a bachelor’s degree in economics from Northwestern University and an MBA from Stanford University.

Sherrill Zack Kaplan

Global Operations Advisor – Marketing, Advent International Moderator

Sherrill Kaplan is a Chief Marketing Officer with a proven track record of generating consumer demand and leading digital transformation. She has a unique background…Read more
Sherrill Kaplan is a Chief Marketing Officer with a proven track record of generating consumer demand and leading digital transformation. She has a unique background spanning marketing strategy, digital marketing, advertising, innovation, e-commerce, branding, new product development, customer loyalty and CRM. She is a passionate team leader and talent developer, skilled in change management.   Sherrill is currently a Marketing Operations Advisor for Advent International, a global Private Equity firm.  At Advent, Sherrill advises the firm on investments and marketing strategy for Advent’s portfolio companies.  Prior to Advent, Sherrill was the Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network and a subsidiary of Avis Budget Group.  At Zipcar she led a contemporary brand refresh and launched several new product extensions including Zipcar for Business and an innovative car subscription offering.  Before Zipcar, Sherrill was Vice President of Digital Marketing & Innovation at Dunkin’ Brands.  In this role, she led Dunkin’s digital transformation – she designed and managed the Dunkin’ mobile app, the DD Perks loyalty program, DD mobile ordering, and delivery and catering platforms.    Before joining Dunkin’, Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service company focused on card-linked offers.  Prior to that, she was the Director of Product Marketing at Circles and the Director of Membership Rewards at American Express.  Sherrill got her start in marketing at Citi.  Since 2018, Sherrill has served as an independent board director of Fiesta Restaurant Group (NASDAQ:FRGI).  Sherrill was previously a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board.  She holds an MBA from the Daniels College of Business-University of Denver, and a BS in Special Education from Boston University.  She lives outside Boston with her husband and three daughters. 

Sponsored by

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

Footer Logo Foundation Logo

Together, we create a powerful ecosystem that drives
business success, strengthens communities, and enhances
Massachusetts’ long-term competitiveness.

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
Contact us
  • Become a Member
  • Events & Networking
  • Member Engagement
  • Talent & Workforce
  • Policy & Impact
  • Foundation
  • Join
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Privacy Policy
  • Terms & Conditions

© 2025 Greater Boston Chamber of Commerce. All Rights Reserved.

Popular Resources

  • Small Business  
  • News & Insights  
  • Member Resources  
  • Small Business  
Close