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          Public Policy
          2026 Government Affairs Forum | Ronald J. Mariano, Massachusetts Speaker of the House

          Hear from the Massachusetts Speaker of the House, Representative Ronald J. Mariano (D-Quincy), at the Chamber’s Government Affairs Forum.

          04/09/2026

          9:45am - 11:00am

          Fairmont Copley Plaza Boston

          arrow-go
          Read More
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          Read More
          Management Crash Course: Core Skills for Modern Supervisors

          Boost your leadership skills with this three‑module professional development series covering adaptive supervision, conflict management, and inclusive decision‑making — with a Certificate of Completion for those who finish the full program.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
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BIMA logo

Building a Digital Brand
in a Connected World

April 28, 2026 5:30 pm – 7:30 pm Santander

Overview

  • Join us for a dynamic panel discussion on building a digital-first brand that resonates in today’s hyper-connected, content-saturated landscape.
  • Designed for marketers, media professionals, and brand builders — gain fresh insights and actionable takeaways to successfully launch or evolve your brand and elevate its digital presence.
  • Hear from Santander US and top voices from Boston’s leading brands and media agencies.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Register Now
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  • Overview
  • Speakers
  • Sponsor
  • Agenda
  • FAQs
  • Location

Building Digital-First Brands That Break Through

Join us for an engaging panel discussion that will explore what it takes to build a digital-first brand that resonates in today’s hyper-connected, content-saturated landscape.

Hear from Santander US alongside top voices from Boston’s leading brands and media agencies. Together they’ll unpack the strategies, challenges, and creative innovations driving digital brand success, covering topics like:
  • Storytelling
  • Customer experience
  • Data-driven personalization
  • Platform strategy
Whether you’re shaping a legacy brand’s digital evolution or launching something entirely new, this conversation will offer fresh insights and actionable takeaways for marketers, media professionals, and brand builders alike.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Cenk Bulbul

Chief Marketing Officer, Santander Bank

Cenk Bulbul (pronounced Jenk) is the Chief Marketing Officer of Santander Bank. He joined the company in March 2025 from Walmart, where he led the Brand and Enterprise…Read more
Cenk Bulbul (pronounced Jenk) is the Chief Marketing Officer of Santander Bank. He joined the company in March 2025 from Walmart, where he led the Brand and Enterprise Marketing team at Walmart Connect.

A seasoned marketing executive with over 20 years of global experience, Cenk previously held senior leadership roles at Google, McKinsey & Company and Ogilvy. Cenk is known for leading high-performing teams and turning marketing into a powerful driver of business growth, combining resilient problem-solving with award-winning creativity.

At Google, Cenk held leadership roles at YouTube during the platform’s meteoric growth. These included serving as Head of Marketing for YouTube Shopping, where he built the marketing function from the ground up, Global Head of YouTube Ads Marketing, where he oversaw 2x+ revenue growth, and Global Head of Strategy, Insights, and Analytics for YouTube Marketing. At McKinsey and Ogilvy, he led digital marketing transformation, brand strategy, and full-funnel marketing strategy and planning for both high-growth mid-sized businesses and leading Fortune 100 brands.

He holds an MBA in Finance from Carnegie Mellon University and a PhD in Marketing from New York University.

See on LinkedInarrow-go
Jamie Butler, Brand 21
Jaime Butler

Founder & CEO, Brand 21

Jaime is a proven and innovative growth leader with over 25 years of experience driving brand transformation and market expansion for Fortune 500 companies and industry-defining…Read more
Jaime is a proven and innovative growth leader with over 25 years of experience driving brand transformation and market expansion for Fortune 500 companies and industry-defining startups in the pharmaceutical and biotech industry. She excels at elevating brand visibility and performance through scientific and data-driven insights, customer-centric innovation, and bold creative execution for patient, provider, and payer markets. As a seasoned expert in developing integrated brand campaigns, go-to-market strategies, and product and corporate launches, Jaime consistently delivers measurable results that align with business objectives in dynamic agency and industry environments. Her storytelling ability and strategic mindset allow her to craft compelling narratives and messaging that foster customer engagement, loyalty, and emotional connections.

Jaime possesses a deep passion for leveraging emerging technologies, including AI tools and innovations, to drive customer and brand insights, streamline operations, reduce costs, and establish differentiated brand positioning in competitive markets. As a Certified Professional Coach (CPC), she is recognized for building and mentoring high-performing, cross-functional teams that thrive on collaboration, innovation, and accountability. A trusted partner to C-suite leaders, Jaime blends creative problem-solving, analytical rigor, and vision to navigate complexity, unlock growth opportunities, and shape a brand and business strategy that drives long-term value and bottom-line growth.

See on LinkedInarrow-go

Sponsor

Santander Logo

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Check in at the registration table and network with fellow attendees.

  • 6:30 p.m. – 7:15 p.m. | Panel Discussion

    Join our panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Ask our featured speakers your questions!

FAQs

  • What is included in my registration?

    Drinks, passed apps, and access to a welcoming community of professionals over a great conversation!

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget your business cards and appetite!

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begin at 5:30p.m.

  • Do I need to register in advance?

    We recommend registering in advance to secure your spot! We have a limited number of tickets available for this event due to capacity limits. Plus, BIMA events are some of the Chamber’s most popular.

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

Santander

75 State Street, Boston, Massachusetts

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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