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          Boston Marriott Long Wharf

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          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

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          BIMA

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          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Limited Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • ...
          Public Policy
          2025 Government Affairs Forum | Senator Edward J. Markey

          Hear from Senator Edward J. Markey, a consumer champion and leader on energy, environmental protection, and telecommunications policy.

          06/16/2025

          9:45am - 11:00am

          Boston Marriott Long Wharf

          arrow-go
          Read More
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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BIMA logo

BIMA: The Evolving Media Mix

September 23, 2021 12:00 pm – 1:00 pm GBCC Virtual Event Platform

Event Details

  • Join us on Thursday, September 23rd as we feature a panel of experts from agency, brand, and ad tech companies as they discuss today’s marketing and media mix – how it is structured and how it’s evolving. They will answer questions like:
  • How are media activations changing?
  • Is creativity moving to the forefront of media strategy?
  • How you can future-proof campaigns?

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].

ABOUT THE EVENT

Join us on Thursday, September 23rd as we feature a panel of experts from agency, brand, and ad tech companies as they discuss today’s marketing and media mix – how it is structured and how it’s evolving. They will answer questions like: how media activations are changing, is creativity moving to the forefront of media strategy, how you can future-proof campaigns and more!

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners and publishers with business interests in the New England market.
Learn More

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Watch The Event Here

Speakers

Keith Festa

Vice President of Sales, Effectv; Moderator

Keith Festa serves as Vice President of Sales for Effectv. In this role, he oversees sales for all New England markets.Before being named Vice President…Read more
Keith Festa serves as Vice President of Sales for Effectv. In this role, he oversees sales for all New England markets.

Before being named Vice President in March of 2019, Keith served as General Manager and was responsible for driving the entire New England region’s sales teams budgets and client growth.

Keith is a dynamic multi-media sales executive with over 25 years of industry experience, in television and digital media advertising, 23 years of that at Comcast. Some of his key attributes include:

Innovative leader with extensive experience launching new products with a consistent go-to-market strategy. Influence high-performing sales teams through employee development and retention.

Valued for creating sustainable revenue streams through strong customer relationships, market knowledge and innovative solutions.

Keith is originally from Connecticut and graduated from the University of Vermont.

Michael Piacente

Vice President, Media Director, MERGE; Panelist

Michael Piacente has 13+ years of experience in strategic media planning, activation and analytics. At MERGE, Michael is leading omni-channel planning and activation…Read more
Michael Piacente has 13+ years of experience in strategic media planning, activation and analytics. At MERGE, Michael is leading omni-channel planning and activation across healthcare, health insurance and pharmaceutical Brands such as Healthfirst NY, Brigham and Women’s Hospital, Dana-Farber Cancer Institute, the Jimmy Fund and Acella Pharmaceuticals.

Prior to MERGE, Michael led data-driven digital comms planning, personalization, and performance reporting for MINI at BEAM Interactive. He also was a local comms strategy and activation lead for the Coca-Cola Portfolio at Starcom MediaVest, where he launched the ShareACoke initiative and managed key strategic partnerships with Six Flags and Universal Studios. Michael’s strategic planning and activation experience has also spanned Brands such as Aetna, Kaiser Permanente, H&R Block, Life-Lock, MLB Network, WE tv and IFC Networks.

Trupti Patil

Head of Global Digital Consumer Engagement, Consumer Insights, and Analytics, Reebok; Panelist

Trupti Patil is a global digital leader at Reebok, responsible for Reebok’s global consumer engagement, analytics, and insights teams. She successfully drives…Read more
Trupti Patil is a global digital leader at Reebok, responsible for Reebok’s global consumer engagement, analytics, and insights teams. She successfully drives business results by driving a data-driven culture by demystifying the intersection of technology, consumer, and data. She has more than 15 years of digital leadership experience spanning marketing, ecommerce, CRM, martech, and mobile. Before joining Reebok, she headed up the Strategic Analytics team at MullenLowe and worked on a robust portfolio of clients, including Zappos, Bose, U.S. Cellular, Western Union, Royal Caribbean and Indeed.

Trupti has her MBA from Northeastern University and was born and raised in Mumbai, India.

Sponsors

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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