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          Join us for the BIMA's thought leadership panel around AI in the advertising industry and gain insights from Noor Naseer.

          09/26/2023

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          Hill Holliday

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          10/04/2023

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          Roundhead Brewing Company

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          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

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          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

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          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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Bostonchamber
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          BIMA
          BIMA AI: Accelerating Intelligence

          Join us for the BIMA's thought leadership panel around AI in the advertising industry and gain insights from Noor Naseer.

          09/26/2023

          5:30pm - 7:30pm

          Hill Holliday

          arrow-go
          Read More
        • ...
          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
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BIMA: Reaching & Retaining Diverse Talent in the Ad Industry

November 18, 2021 12:00 pm – 1:00 pm GBCC Virtual Event Platform

Event Details

  • Thank you for joining us for this event where our panelists shared strategies for promoting diversity in the workplace, retaining and hiring employees in a hybrid environment, and discussed the ways their roles have changed in the past year.

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].

ABOUT THE EVENT

While many advertising companies understand the importance of diversity in the workforce and have made pledges to improve diversity, equity, and inclusion, and increase representation of people of color, there remains room for improvement. Along with a lack of diversity, the ad industry–and others–are struggling to maintain company culture in this hybrid environment, leading to difficulties in hiring and retaining talent.

Is your company facing these challenges? Are you wondering what actions you can take to maintain a culture of inclusion, attract new employees, and retain current ones?

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners, and publishers with business interests in the New England market.
Learn More

Questions?

Angelica Medina
Angelica Medina

Program Manager,

Greater Boston Chamber of Commerce

Email Angelica

Watch It Now

Speakers

Kelly Heath

Head of People, Gupta Media Speaker

Kelly Heath joined Gupta Media in March 2020 as Head of People, leading the initial shift to remote work, and then driving their full reopening of the Boston office…Read more
Kelly Heath joined Gupta Media in March 2020 as Head of People, leading the initial shift to remote work, and then driving their full reopening of the Boston office in June 2021. Her focus is on building great teams within a culture that inspires the creative process and drives financial growth for both clients and agency by attracting, developing, and retaining the very best in their field. Prior to Gupta Media, Kelly spent 22 years as a Partner with Tank Design, building its project management and production teams then shifting into operations to strategically scale and staff for their growing Boston and San Francisco studios. A graduate of Boston College, she lives in Swampscott MA with her husband and 3 children, except on winter weekends where you’ll find them all on the slopes of Sunday River, Maine.

Erica Casey

SVP, Talent (Boston region), Digitas Speaker

Erica Casey has spent the last 20 years as an HR Professional devoted to supporting her company’s culture of innovation, inclusive and integrity. As a Talent Lead…Read more
Erica Casey has spent the last 20 years as an HR Professional devoted to supporting her company’s culture of innovation, inclusive and integrity. As a Talent Lead overseeing multiple offices for Digitas US, she partners with business leaders to ensure their talent is empowered in every facet of their careers. In her role as Executive Sponsor for Digitas’ North American TE&I practice, she is focused on building a more inclusive culture in which everyone has an opportunity to belong and thrive. She also currently serves on the board of the American Association of Advertising Agencies (4As) Eastern Region. When not talking Talent, she can be found touring all throughout MA, cheering for her 3 kids at various sporting events!

Olu Ibrahim

CEO & Founder, Kids in Tech Moderator

Olu received her Bachelor of Arts in Government and International Relations from Clark University and her Master in Education from Lesley University with a concentration…Read more
Olu received her Bachelor of Arts in Government and International Relations from Clark University and her Master in Education from Lesley University with a concentration in Curriculum and Instruction and Leadership. She also served as a Community Fellow and received a Certificate in Nonprofit Management and Leadership from the Institute of Nonprofit Practice (INP) in affiliation with the Jonathan M. Tisch College of Civic Life at Tufts University. She is the Treasurer for the Lowell Cultural Council and sits on the Women’s Advisory Board for the Greater Boston Chamber of Commerce.

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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