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          Premier Event
          2026 Pinnacle Awards

          Join on us on Friday, January 30, as we host our highly anticipated 2026 Pinnacle Awards Luncheon.

          01/30/2026

          11:00am - 1:30pm

          Omni Boston Hotel at the Seaport

          arrow-go
          Read More
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          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
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BIMA: How Marketers Can Achieve Personalization at Scale

November 8, 2021 12:00 pm – 1:00 pm GBCC Virtual Event Platform

Event Details

  • Join us on November 8th to hear from an expert panel as they discuss how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience and more!

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].
Social share

Join us on November 8th to hear from an expert panel as they discuss how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience and more!

With a year unlike any other, customers are looking for one of a kind consumer experiences. Personalization is essential to enhancing the customer journey across all channels and ensuring that brands are creating relevant, unique experiences for shoppers – as that’s what they’ve come to expect across digital.

Our panel of experts from Dunkin’, Havas Media, Lyft, and AdTheorent will delve into how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience.

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners, and publishers with business interests in the New England market.

FEATURING

Emily Keith

VP of Regional Sales, East, AdTheorent Moderator

Emily Keith is VP of Regional Sales, East at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver…Read more
Emily Keith is VP of Regional Sales, East at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers. In this role, Emily is responsible for the east coast sales strategy and ad revenue. Additionally, she is responsible for recruiting, training and managing the sales team to consistently scale revenue and exceed goals. An AdTech veteran, Emily held several sales leadership positions prior to joining AdTheorent. Most recently she was a Brand Lead in Healthcare at Google where she developed and led meaningful senior-level partnerships, drove innovation for the world’s largest healthcare companies. Prior to that, Emily built teams and created strategies to drive revenue at ValueClick (now Conversant) and at startup Qualia. Emily is a graduate of the University Oklahoma. She lives in Brooklyn with her husband and two daughters, Cecilia and Lily.

Kelsey Chickering

SVP, Comms Planning, Havas Media Speaker

Kelsey Chickering is SVP of Comms Strategy at Havas Media. She is a consumer-led creative problem solver and communications strategist, experienced in developing…Read more
Kelsey Chickering is SVP of Comms Strategy at Havas Media. She is a consumer-led creative problem solver and communications strategist, experienced in developing integrated creative and media campaigns across national and global clients. She brings strategic thinking to clients that’s grounded consumer insights and a deep understanding of their business, focusing the work toward smarter, insight-driven solutions. Before joining Havas, Kelsey was a digital strategist at Hill Holliday, where she gained experience developing integrated creative and media campaigns for retail and QSR clients.

Stephanie Ramirez

Senior Social Media Manager, Lyft Speaker

Melissa Bermudez

VP of Strategy, Walden Local Speaker

Melissa Bermudez is VP of Strategy at Walden Local, a Boston-based agriculture startup that delivers monthly shares of local, grass-fed and pasture-raised meat directly…Read more
Melissa Bermudez is VP of Strategy at Walden Local, a Boston-based agriculture startup that delivers monthly shares of local, grass-fed and pasture-raised meat directly to their member base in the Northeast. Walden is a certified B Corp, with a mission to create a better, regionally-based food system, in support of healthier and happier animals, people, and communities. As VP of Strategy, Melissa handles all marketing and community outreach for Walden, as well as product design and execution, with a specific focus on member engagement and happiness through the member lifecycle. Before joining Walden, Melissa worked on Wall Street, sitting on both the sell- and buy-side engaging with companies across the technology, industrial, and energy industries. Melissa has her B.A. from Columbia University and her M.B.A. from Harvard University. She lives in Cambridge with her husband and son.

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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