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          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

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          Special Event
          Talent and Competitiveness in 2025: Finding Opportunity in Uncertain Times

          Join the Chamber and Massachusetts Business Roundtable for a deep dive into employer insights, featuring analysis from McKinsey and a panel of experts.

          06/26/2025

          11:00am - 12:00pm

          Virtual

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          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on June 26, 2025.

          06/26/2025

          1:00pm - 2:00pm

          Virtual

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        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

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          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

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          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
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          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Small Business
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          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
        • ...
          Special Event
          Talent and Competitiveness in 2025: Finding Opportunity in Uncertain Times

          Join the Chamber and Massachusetts Business Roundtable for a deep dive into employer insights, featuring analysis from McKinsey and a panel of experts.

          06/26/2025

          11:00am - 12:00pm

          Virtual

          arrow-go
          Read More
        • ...
          Pacesetters
          Doing Business with Mass General Brigham

          Join us for our installment of the Pacesetters Doing Business series featuring Mass General Brigham on June 26, 2025.

          06/26/2025

          1:00pm - 2:00pm

          Virtual

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
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          Explore our mission and values to better understand how we are leading the business community forward.

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          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA: How Marketers Can Achieve Personalization at Scale

November 8, 2021 12:00 pm – 1:00 pm GBCC Virtual Event Platform

Event Details

  • Join us on November 8th to hear from an expert panel as they discuss how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience and more!

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].

Join us on November 8th to hear from an expert panel as they discuss how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience and more!

With a year unlike any other, customers are looking for one of a kind consumer experiences. Personalization is essential to enhancing the customer journey across all channels and ensuring that brands are creating relevant, unique experiences for shoppers – as that’s what they’ve come to expect across digital.

Our panel of experts from Dunkin’, Havas Media, Lyft, and AdTheorent will delve into how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience.

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners, and publishers with business interests in the New England market.

FEATURING

Emily Keith

VP of Regional Sales, East, AdTheorent Moderator

Emily Keith is VP of Regional Sales, East at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver…Read more
Emily Keith is VP of Regional Sales, East at AdTheorent, a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers. In this role, Emily is responsible for the east coast sales strategy and ad revenue. Additionally, she is responsible for recruiting, training and managing the sales team to consistently scale revenue and exceed goals. An AdTech veteran, Emily held several sales leadership positions prior to joining AdTheorent. Most recently she was a Brand Lead in Healthcare at Google where she developed and led meaningful senior-level partnerships, drove innovation for the world’s largest healthcare companies. Prior to that, Emily built teams and created strategies to drive revenue at ValueClick (now Conversant) and at startup Qualia. Emily is a graduate of the University Oklahoma. She lives in Brooklyn with her husband and two daughters, Cecilia and Lily.

Kelsey Chickering

SVP, Comms Planning, Havas Media Speaker

Kelsey Chickering is SVP of Comms Strategy at Havas Media. She is a consumer-led creative problem solver and communications strategist, experienced in developing…Read more
Kelsey Chickering is SVP of Comms Strategy at Havas Media. She is a consumer-led creative problem solver and communications strategist, experienced in developing integrated creative and media campaigns across national and global clients. She brings strategic thinking to clients that’s grounded consumer insights and a deep understanding of their business, focusing the work toward smarter, insight-driven solutions. Before joining Havas, Kelsey was a digital strategist at Hill Holliday, where she gained experience developing integrated creative and media campaigns for retail and QSR clients.

Stephanie Ramirez

Senior Social Media Manager, Lyft Speaker

Melissa Bermudez

VP of Strategy, Walden Local Speaker

Melissa Bermudez is VP of Strategy at Walden Local, a Boston-based agriculture startup that delivers monthly shares of local, grass-fed and pasture-raised meat directly…Read more
Melissa Bermudez is VP of Strategy at Walden Local, a Boston-based agriculture startup that delivers monthly shares of local, grass-fed and pasture-raised meat directly to their member base in the Northeast. Walden is a certified B Corp, with a mission to create a better, regionally-based food system, in support of healthier and happier animals, people, and communities. As VP of Strategy, Melissa handles all marketing and community outreach for Walden, as well as product design and execution, with a specific focus on member engagement and happiness through the member lifecycle. Before joining Walden, Melissa worked on Wall Street, sitting on both the sell- and buy-side engaging with companies across the technology, industrial, and energy industries. Melissa has her B.A. from Columbia University and her M.B.A. from Harvard University. She lives in Cambridge with her husband and son.

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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