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          2025 Government Affairs Forum | Congressman Richard Neal

          Be in the room as Congressman Neal addresses the Greater Boston business community.

          11/13/2025

          2:45pm - 4:00pm

          Nutter

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          Read More
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          Join us in person to learn about Boston’s Future Leaders (BFL), a prestigious leadership program shaping top talent across Greater Boston. Hear from alumni, explore the application process, and stay for networking and refreshments.

          arrow-go
          Read More
        • ...
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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
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          Read More
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BIMA logo

BIMA

Gaming’s Present & Future: Creativity, Attention, & Social Connection

March 28, 2023 5:30 pm – 7:30 pm Mediahub

Event Details

  • Thank you for joining us for the first BIMA thought leadership event of the year!
  • We hope you enjoyed networking with fellow digital media & marketing peers as well as listening in on the panel discussion.
  • Attendees received insights on how to optimize creative content in the gaming industry, capture their audience’s attention, and more!

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
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  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

BIMA: Gaming’s Present & Future: Creativity, Attention, and Social Connection

The demand for creative experiences and innovative ways to keep customers engaged is higher than ever. With only a few seconds to make an impact, how can you capture the attention of your audience and ensure relevance at a time when competition is at its peak? In-game advertising is proving to be an innovative and effective method to do just that. And according to Ad Age: “In an increasingly fragmented media landscape, gaming is a largely untapped attention oasis.”

In this panel, we discussed:
  • How you can optimize content and use eye-catching, data-driven creative in the gaming industry, and beyond, to capture your audience’s attention
  • Why in-game advertising is becoming the next big advertising channel and how companies are tapping into the gaming ad space
  • The importance of context for both brands and players and the value exchange that drives engaged experiences
  • And more!


ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Watch the Event Here

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Speakers

Meredith Worrilow HS
Meredith Worrilow

Senior Director, Global Head of Business Marketing, Activision Blizzard Media

Meredith Worrilow Barrett is Senior Director, Global Head of Business Marketing at Activision Blizzard Media. In her role she oversees a global marketing team responsible…Read more
Meredith Worrilow Barrett is Senior Director, Global Head of Business Marketing at Activision Blizzard Media. In her role she oversees a global marketing team responsible for accelerating revenue growth through ROI-driven marketing strategies.

Previously, Meredith was Director, Global Marketing Sciences at PHD Media where she was responsible for consumer insights, measurement and ad effectiveness research for Google’s Global media business. Prior to that, Meredith developed bespoke consumer research and strategies for business development at Starcom Mediavest Group. Meredith is a new mom and passionate about marketing that showcases the growing population of female gamers, especially gamer moms.

See on LinkedInarrow-go
Adam Kasper HS
Adam Kasper

EVP, Managing Director, iProspect

Adam Kasper is EVP, Managing Director and joined iProspect in 2018. He currently manages a large group of clients including Bank of America, Cox Communications,…Read more
Adam Kasper is EVP, Managing Director and joined iProspect in 2018. He currently manages a large group of clients including Bank of America, Cox Communications, Yahoo, Polestar, and William Grant & Sons. Adam focuses on driving client engagement, innovation, and performance to achieve successful business outcomes for marketers.

Prior to joining iProspect, Adam was Chief Media Officer at Havas Media North America where he spearheaded the development of the agency’s people and practices in programmatic, performance, and social media. Adam was an early pioneer in the world on online video, leading a major global CPG company in what was, at the time, the largest online video buy ever1.

Adam was recognized as a Media All-Star by MediaPost in 20132 and led a team that was awarded a Cannes Lion in 2015. He resides in Needham, MA and is the father of a Maryland Terp and a high school senior.

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Harry Wilkins HS
Harry Wilkins

Sr. Manager, Gaming, The Trade Desk

Harry has worked in the ad tech industry for 6+ years, starting off his career in publisher development at MediaMath, he grew a passion for focusing on different…Read more
Harry has worked in the ad tech industry for 6+ years, starting off his career in publisher development at MediaMath, he grew a passion for focusing on different growth areas of the industry. Once he became fluent in “programmatic” he noticed the opportunity that was Connected TV, this eventually led him to The Trade Desk where he is now using his knowledge of programmatic to grow the gaming business. This involves anything gaming related, spanning him across: partnerships, industry bodies, client conversations, and product. Also, Harry is a gamer and not afraid to nerd out.

See on LinkedInarrow-go
Rutvik Kadkol HS
Rutvik Kadkol

Media Supervisor, Mediahub Worldwide

Rutvik has been working in Media Planning for the last 4 to 5 years. He started at Mindshare in Los Angeles, working on B2B and B2C clients within Finance and Education….Read more
Rutvik has been working in Media Planning for the last 4 to 5 years. He started at Mindshare in Los Angeles, working on B2B and B2C clients within Finance and Education. He has a strong skillset in developing and managing programmatic campaigns, focused on different client KPIs across the entire marketing funnel. Since joining Mediahub Boston, he has primarily worked on the Tracfone business and is currently a Media Supervisor on the Royal Caribbean and at the moment leading and executing a big gaming activation for the brand. Rutvik grew up in LA. He is a diehard Lakers fan currently living in Boston, he is a big movie buff, and he enjoys underground hip hop dance sessions.

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Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

Sponsor

FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    If you have been impacted by recent layoffs, email [email protected] for a comped ticket to the event.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Mediahub

2 Drydock Ave, Boston MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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