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          Massachusetts Apprentice Network Anniversary Celebration

          Join the Massachusetts Apprentice Network for the one-year anniversary of its launch.

          03/27/2023

          9:30am - 11:00am

          Greater Boston Chamber of Commerce

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          BIMA
          BIMA: Gaming’s Present & Future: Creativity, Attention, and Social Connection

          This event will explore why in-game advertising is becoming the next big advertising channel and how companies can tap into the gaming ad space.

          03/28/2023

          5:30pm - 7:30pm

          Mediahub

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          Events
          2023 Government Affairs Forum: Ronald J. Mariano, Massachusetts Speaker of the House

          Thank you for joining us for our second Government Affairs forum of the year that featured Ronald J. Mariano, Massachusetts Speaker of the House.

          03/30/2023

          9:45am - 11:00am

          Colonnade Hotel

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        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

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          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

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          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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          How to Be an LGBTQIA+ Ally in the Workplace

          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

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          Economic Inclusion
          Economic Inclusion

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          Economic Inclusion
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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          MITX

          Through MITX (the Massachusetts Innovation and Technology Exchange), we’re building valuable connections between the people and ideas behind technology and its impact on the future of customer experiences, all to create a community that’s finding tomorrow’s solutions together.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
        • ...
          Talent
          Massachusetts Apprentice Network Anniversary Celebration

          Join the Massachusetts Apprentice Network for the one-year anniversary of its launch.

          03/27/2023

          9:30am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • ...
          BIMA
          BIMA: Gaming’s Present & Future: Creativity, Attention, and Social Connection

          This event will explore why in-game advertising is becoming the next big advertising channel and how companies can tap into the gaming ad space.

          03/28/2023

          5:30pm - 7:30pm

          Mediahub

          arrow-go
          Read More
        • ...
          Events
          2023 Government Affairs Forum: Ronald J. Mariano, Massachusetts Speaker of the House

          Thank you for joining us for our second Government Affairs forum of the year that featured Ronald J. Mariano, Massachusetts Speaker of the House.

          03/30/2023

          9:45am - 11:00am

          Colonnade Hotel

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          How to Be an LGBTQIA+ Ally in the Workplace

          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          MITX

          Through MITX (the Massachusetts Innovation and Technology Exchange), we’re building valuable connections between the people and ideas behind technology and its impact on the future of customer experiences, all to create a community that’s finding tomorrow’s solutions together.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Our Impact
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Membership Directory
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA

Gaming’s Present & Future: Creativity, Attention, & Social Connection

March 28, 2023 5:30 pm – 7:30 pm Mediahub

Overview

  • Join us for the first BIMA thought leadership event of the year!
  • Enjoy networking with fellow digital media & marketing peers followed by a panel discussion.
  • Learn how you can optimize creative content in the gaming industry, and beyond, to capture your audience’s attention, and more!

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Register Now

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

BIMA: Gaming’s Present & Future: Creativity, Attention, and Social Connection

The demand for creative experiences and innovative ways to keep customers engaged is higher than ever. With only a few seconds to make an impact, how can you capture the attention of your audience and ensure relevance at a time when competition is at its peak? In-game advertising is proving to be an innovative and effective method to do just that. And according to Ad Age: “In an increasingly fragmented media landscape, gaming is a largely untapped attention oasis.”

In this panel, you’ll learn:
  • How you can optimize content and use eye-catching, data-driven creative in the gaming industry, and beyond, to capture your audience’s attention
  • Why in-game advertising is becoming the next big advertising channel and how companies are tapping into the gaming ad space
  • The importance of context for both brands and players and the value exchange that drives engaged experiences
  • And more!


ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Angelica Medina
Angelica Medina

Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Meredith Worrilow HS
Meredith Worrilow

Senior Director, Global Head of Business Marketing, Activision Blizzard Media

Meredith Worrilow Barrett is Senior Director, Global Head of Business Marketing at Activision Blizzard Media. In her role she oversees a global marketing team responsible…Read more
Meredith Worrilow Barrett is Senior Director, Global Head of Business Marketing at Activision Blizzard Media. In her role she oversees a global marketing team responsible for accelerating revenue growth through ROI-driven marketing strategies.

Previously, Meredith was Director, Global Marketing Sciences at PHD Media where she was responsible for consumer insights, measurement and ad effectiveness research for Google’s Global media business. Prior to that, Meredith developed bespoke consumer research and strategies for business development at Starcom Mediavest Group. Meredith is a new mom and passionate about marketing that showcases the growing population of female gamers, especially gamer moms.

See on LinkedInarrow-go
Adam Kasper HS
Adam Kasper

EVP, Managing Director, iProspect

Adam Kasper is EVP, Managing Director and joined iProspect in 2018. He currently manages a large group of clients including Bank of America, Cox Communications,…Read more
Adam Kasper is EVP, Managing Director and joined iProspect in 2018. He currently manages a large group of clients including Bank of America, Cox Communications, Yahoo, Polestar, and William Grant & Sons. Adam focuses on driving client engagement, innovation, and performance to achieve successful business outcomes for marketers.

Prior to joining iProspect, Adam was Chief Media Officer at Havas Media North America where he spearheaded the development of the agency’s people and practices in programmatic, performance, and social media. Adam was an early pioneer in the world on online video, leading a major global CPG company in what was, at the time, the largest online video buy ever1.

Adam was recognized as a Media All-Star by MediaPost in 20132 and led a team that was awarded a Cannes Lion in 2015. He resides in Needham, MA and is the father of a Maryland Terp and a high school senior.

See on LinkedInarrow-go
Harry Wilkins HS
Harry Wilkins

Sr. Manager, Gaming, The Trade Desk

Harry has worked in the ad tech industry for 6+ years, starting off his career in publisher development at MediaMath, he grew a passion for focusing on different…Read more
Harry has worked in the ad tech industry for 6+ years, starting off his career in publisher development at MediaMath, he grew a passion for focusing on different growth areas of the industry. Once he became fluent in “programmatic” he noticed the opportunity that was Connected TV, this eventually led him to The Trade Desk where he is now using his knowledge of programmatic to grow the gaming business. This involves anything gaming related, spanning him across: partnerships, industry bodies, client conversations, and product. Also, Harry is a gamer and not afraid to nerd out.

See on LinkedInarrow-go
Rutvik Kadkol HS
Rutvik Kadkol

Media Supervisor, Mediahub Worldwide

Rutvik has been working in Media Planning for the last 4 to 5 years. He started at Mindshare in Los Angeles, working on B2B and B2C clients within Finance and Education….Read more
Rutvik has been working in Media Planning for the last 4 to 5 years. He started at Mindshare in Los Angeles, working on B2B and B2C clients within Finance and Education. He has a strong skillset in developing and managing programmatic campaigns, focused on different client KPIs across the entire marketing funnel. Since joining Mediahub Boston, he has primarily worked on the Tracfone business and is currently a Media Supervisor on the Royal Caribbean and at the moment leading and executing a big gaming activation for the brand. Rutvik grew up in LA. He is a diehard Lakers fan currently living in Boston, he is a big movie buff, and he enjoys underground hip hop dance sessions.

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

Sponsor

FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    If you have been impacted by recent layoffs, email [email protected] for a comped ticket to the event.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Mediahub

2 Drydock Ave, Boston MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
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