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          Boston Marriott Long Wharf

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          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

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          BIMA

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          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Limited Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • ...
          Public Policy
          2025 Government Affairs Forum | Senator Edward J. Markey

          Hear from Senator Edward J. Markey, a consumer champion and leader on energy, environmental protection, and telecommunications policy.

          06/16/2025

          9:45am - 11:00am

          Boston Marriott Long Wharf

          arrow-go
          Read More
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          • Overview
          • Membership Benefits
          • Membership Levels
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          • Request a Meeting
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BIMA logo

BIMA: Diversifying Your Media Spend

June 6, 2023 5:30 pm – 7:30 pm Digitas

Event Details

  • Thank you for joining us on June 6th for BIMA’s Spring thought leadership event, Diversifying Your Media Spend!
  • Attendees learned how to make their budget go further as an advertiser, how they can future-proof their campaigns, and more!

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 5: $250
  • Agency & Brand Package of 10: $550
Guest List

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

Diversifying Your Media Spend

As the adtech landscape continues to evolve, it is vital for marketers to diversify their media mix and advertising budgets to mitigate risks. In this panel discussion, digital media experts dove into how brands can best position themselves for success with a diversified strategy that can weather industry volatility and disruption.

This panel covered:
  • Best practices for channel diversification and rebalancing your media mix
  • How to make your budget go further as an advertiser
  • Where leading brands are spending their advertising dollars
  • How you can future-proof your campaigns
  • The CTV media mix and emerging advertising opportunities
  • And more!


ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Lauren MobileFuse HS
Lauren Brickley

Vice President of Sales, MobileFuse

Lauren has been in the digital advertising industry for over 13 years. She started her career locally at the Boston Herald and has been with MobileFuse for 11…Read more
Lauren has been in the digital advertising industry for over 13 years. She started her career locally at the Boston Herald and has been with MobileFuse for 11 years. MobileFuse helps brands reach audiences across mobile & CTV in-app environments. MobileFuse has helped hundreds of brands drive strong ROI through their Mindset Targeting optimization engine.

After spending 8 years in Chicago, Lauren has returned to Plymouth with her husband and 2 year old son.

See on LinkedInarrow-go
BIMA Jess Dashner Headshot
Jess Dashner

Director of Media Strategy & Operations, Gupta Media

Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as its…Read more
Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as its Director of Media Strategy & Operations. As Director, Jess oversees Gupta Media’s 40+ media buyers, ensuring that the team delivers best-in-class work that can be tied directly to meaningful business results for the agency’s diverse client roster. After fifteen years at Gupta Media, Jess is proud to have built success with clients spanning Red Bull, Disney Music Group, The Washington Commanders, and many others. Most recently, she was profiled for venturefizz’s Lead(H)er series of Inspirational Women Leaders in the Tech Industry. Within the walls of Gupta Media, Jess has been an active member of the agency’s Diversity, Equity & Inclusion (DEI) Committee, spearheading the formation of Gupta Media’s Employee Resource Group program, as well as the effort to publicly publish the agency’s annual representation improvement Report Card.

See on LinkedInarrow-go
Gisela Germano
Gisela Germano

SVP of Strategy, Communications Planning & Digital Media, Havas Edge, North America

Gisela started her career in advertising at Arnold/MPG/Havas in media strategy, buying, and account management for clients such as McDonald’s, Volkswagen, Choice…Read more
Gisela started her career in advertising at Arnold/MPG/Havas in media strategy, buying, and account management for clients such as McDonald’s, Volkswagen, Choice Hotels International, Fidelity, Royal Caribbean, Goodyear, Titleist, and The Hartford. She left these agencies to start the media department at Boathouse Marketing and Communications, where she built a cross-functional team that became the largest and most profitable at the firm. Gisela is committed to seeking innovative solutions that drive revenue for clients and has a passion for the marketing and advertising business. She is currently the SVP overseeing Strategy, Communications planning and Digital Media for Havas Edge North America. Gisela grew up in West Africa and Europe before moving to the US as a teenager. She is a graduate from Brandeis University and is fluent in English and Portuguese.

See on LinkedInarrow-go
Sarah Doughty
Sarah Doughty

SVP, Media Strategy, Digitas North America

With nearly two decades of industry experience, Sarah has driven business outcomes for B2B and B2C clients using insights, data, and creativity. She…Read more
With nearly two decades of industry experience, Sarah has driven business outcomes for B2B and B2C clients using insights, data, and creativity.

She has led media strategy for brands such as Bank of America, Tracfone Wireless, Fidelity, Intel, and JPMorgan. Working across integrated teams of all sizes, Sarah marries insights with market opportunities to fuel media narratives that are data driven, collaborative, and easy to understand. Sarah has a BA in communications and marketing from Loyola University Chicago, and her MBA from the University of Illinois Chicago. Sarah sits outside of Boston, MA.

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

Sponsor

MobileFuse Logo

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration & networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    If you have been impacted by recent layoffs, email [email protected] for a comped ticket to the event.

  • Covid-19 Policy

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Digitas

40 Water St, Boston, MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
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