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          BIMA
          BIMA: Diversifying Your Media Spend 

          In this panel discussion, digital media experts will dive into how brands can position themselves for success with a diversified strategy.

          06/06/2023

          5:30pm - 7:30pm

          Digitas

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          Read More
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          City Awake
          City Awake: 2023 Words of Wisdom ft. Corey Thomas

          Join us as we hear from Corey Thomas, Chairman & CEO of Rapid7, and Andrew Farrington, an advisory board member City Awake.

          06/22/2023

          5:00pm - 7:00pm

          Rapid7

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          F.U.N. Lives On
          F.U.N. Lives On: Live Like A Local Tours Boston

          Join us to celebrate the history, culture, food, and local businesses of Nubian Square, the heart of Black culture in Boston.

          06/28/2023

          3:45pm - 6:00pm

          Tropical Foods - Roxbury

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          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

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          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

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          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

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          Economic Inclusion

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          Economic Inclusion
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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

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          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

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          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
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          BIMA
          BIMA: Diversifying Your Media Spend 

          In this panel discussion, digital media experts will dive into how brands can position themselves for success with a diversified strategy.

          06/06/2023

          5:30pm - 7:30pm

          Digitas

          arrow-go
          Read More
        • ...
          City Awake
          City Awake: 2023 Words of Wisdom ft. Corey Thomas

          Join us as we hear from Corey Thomas, Chairman & CEO of Rapid7, and Andrew Farrington, an advisory board member City Awake.

          06/22/2023

          5:00pm - 7:00pm

          Rapid7

          arrow-go
          Read More
        • ...
          F.U.N. Lives On
          F.U.N. Lives On: Live Like A Local Tours Boston

          Join us to celebrate the history, culture, food, and local businesses of Nubian Square, the heart of Black culture in Boston.

          06/28/2023

          3:45pm - 6:00pm

          Tropical Foods - Roxbury

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          How to Be an LGBTQIA+ Ally in the Workplace

          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
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          • Request a Meeting
          • Join Today
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          Explore our mission and values to better understand how we are leading the business community forward.

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          Not sure if you’re a member?

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BIMA: Diversifying Your Media Spend

June 6, 2023 5:30 pm – 7:30 pm Digitas

Overview

  • Join us on June 6th for BIMA’s Spring thought leadership event, Diversifying Your Media Spend!
  • Learn how to make your budget go further as an advertiser, how you can future-proof your campaigns, and more!

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 5: $250
  • Agency & Brand Package of 10: $550
Register Now

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  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

Diversifying Your Media Spend

As the adtech landscape continues to evolve, it is vital for marketers to diversify their media mix and advertising budgets to mitigate risks. In this panel discussion, digital media experts will dive into how brands can best position themselves for success with a diversified strategy that can weather industry volatility and disruption.

This panel will cover:
  • Best practices for channel diversification and rebalancing your media mix
  • How to make your budget go further as an advertiser
  • Where leading brands are spending their advertising dollars
  • How you can future-proof your campaigns
  • The CTV media mix and emerging advertising opportunities
  • And more!


ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Angelica Medina
Angelica Medina

Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Lauren MobileFuse HS
Lauren Brickley

Vice President of Sales, MobileFuse

Lauren has been in the digital advertising industry for over 13 years. She started her career locally at the Boston Herald and has been with MobileFuse for 11 years….Read more
Lauren has been in the digital advertising industry for over 13 years. She started her career locally at the Boston Herald and has been with MobileFuse for 11 years. MobileFuse helps brands reach audiences across mobile & CTV in-app environments. After spending 8 years in Chicago, Lauren has returned to Plymouth with her husband and son.

See on LinkedInarrow-go
BIMA Jess Dashner HS
Jess Dashner

Director of Media Strategy & Operations, Gupta Media

Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as its…Read more
Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as its Director of Media Strategy & Operations. As Director, Jess oversees Gupta Media’s 40+ media buyers, ensuring that the team delivers best-in-class work that can be tied directly to meaningful business results for the agency’s diverse client roster. After fifteen years at Gupta Media, Jess is proud to have built success with clients spanning Red Bull, Disney Music Group, The Washington Commanders, and many others. Most recently, she was profiled for venturefizz’s Lead(H)er series of Inspirational Women Leaders in the Tech Industry. Within the walls of Gupta Media, Jess has been an active member of the agency’s Diversity, Equity & Inclusion (DEI) Committee, spearheading the formation of Gupta Media’s Employee Resource Group program, as well as the effort to publicly publish the agency’s annual representation improvement Report Card.

See on LinkedInarrow-go
Gisela Germano
Gisela Germano

SVP of Strategy, Communications Planning & Digital Media, Havas Edge, North America

Gisela started her career in advertising at Arnold/MPG/Havas in media strategy, buying, and account management for clients such as McDonald’s, Volkswagen, Choice…Read more
Gisela started her career in advertising at Arnold/MPG/Havas in media strategy, buying, and account management for clients such as McDonald’s, Volkswagen, Choice Hotels International, Fidelity, Royal Caribbean, Goodyear, Titleist, and The Hartford. She left these agencies to start the media department at Boathouse Marketing and Communications, where she built a cross-functional team that became the largest and most profitable at the firm. Gisela is committed to seeking innovative solutions that drive revenue for clients and has a passion for the marketing and advertising business. She is currently the SVP overseeing Strategy, Communications planning and Digital Media for Havas Edge North America. Gisela grew up in West Africa and Europe before moving to the US as a teenager. She is a graduate from Brandeis University and is fluent in English and Portuguese.

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

Sponsor

MobileFuse Logo

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration & networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    If you have been impacted by recent layoffs, email [email protected] for a comped ticket to the event.

  • Covid-19 Policy

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Digitas

40 Water St, Boston, MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
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