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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
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          • Chamber Awards
        • ...
          Women's Network
          2023 Pinnacle Awards

          The Pinnacle Awards is the premier event for women in business, and honors incredible leading women for their outstanding contributions to the workplace and commitment to enhancing the quality of life in the region.

          01/27/2023

          11:00am - 1:30pm

          Omni Boston Hotel at the Seaport

          arrow-go
          Read More
        • ...
          City Awake
          City Awake: BIPOC Young Professionals Coffee Networking

          Stay connected with Boston's entrepreneur, business, and innovation community! This event is hosted in partnership with Innovation Studio.

          02/13/2023

          8:30am - 10:30am

          Roxbury Innovation Center

          arrow-go
          Read More
        • ...
          City Awake
          Cook & Bake with City Awake

          Join City Awake for our first social experience event of 2023!

          02/27/2023

          4:45pm - 8:00pm

          Cambridge School of Culinary Arts

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
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          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          MITX

          Through MITX (the Massachusetts Innovation and Technology Exchange), we’re building valuable connections between the people and ideas behind technology and its impact on the future of customer experiences, all to create a community that’s finding tomorrow’s solutions together.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
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          Explore our mission and values to better understand how we are leading the business community forward.

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          Not sure if you’re a member?

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BIMA: CMO Year End Review

November 3, 2022 5:30 pm – 7:30 pm Amazon

Event Details

  • Thank you for joining us for our last BIMA thought leadership event of the year!
  • Hope you had a chance to learn about the digital trends and tactics that dominated 2022, what missed the mark, and what will be trending in 2023.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Guest List

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

BIMA: CMO Year End Review

Thank you for joining us as a panel of brand marketing leaders reflected on the digital media trends, tactics, and strategies of 2022. What worked? What missed the mark? Which companies inspired them or really crushed it this year? After reflecting on 2022, the panel dove into where they would like to push their digital media strategies for 2023, where they will be investing, and what trends they foresee.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Angelica Medina
Angelica Medina

Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Seraj HS
Seraj Bharwani

Chief Strategy Officer, AcuityAds

Seraj is the Chief Strategy Officer at AcuityAds, responsible for advancing the state of omnichannel journey marketing. He is an author, columnist, and guest lecturer…Read more
Seraj is the Chief Strategy Officer at AcuityAds, responsible for advancing the state of omnichannel journey marketing. He is an author, columnist, and guest lecturer at USC on consumer trends and AI critical to driving business results. Seraj previously led Strategy & Analytics at Digitas as part of the founding team and led the development and adoption of third-party measurement for online video at Google, Meta, and Twitter as the CSO at Visible Measures. Seraj is a graduate of MIT Media Lab.

See on LinkedInarrow-go
Justin H HS
Justin Holmes

VP of Marketing & Public Policy , Zipcar

Justin Holmes is vice president of marketing and public policy for Zipcar, the world’s leading car-sharing network, where he oversees Zipcar’s marketing, communications,…Read more
Justin Holmes is vice president of marketing and public policy for Zipcar, the world’s leading car-sharing network, where he oversees Zipcar’s marketing, communications, and government affairs. Justin is responsible for all facets of growth at Zipcar across its consumer, university and business segments, in addition to member acquisition, engagement and retention. He also oversees Zipcar’s strong partnerships with cities and transit agencies which help provide more urbanites access to sustainable, affordable access to mobility. Justin first joined Zipcar in 2014, serving as Director of Corporate Communications and Public Policy.

Prior to joining Zipcar, Justin served as interim chief information officer for the City of Boston under former Boston Mayor Martin J. Walsh. The CIO oversees the department of innovation and technology, which leverages technology to improve the business of government and delivery of city services. Before his appointment in January 2014, Justin served as director of constituent engagement for the City of Boston under former Boston Mayor Thomas M. Menino. In this position, Justin oversaw the Mayor’s 24-Hour Hotline, the award-winning mobile app Boston Citizens Connect, Citizens Connect online, live web chat at cityofboston.gov

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Kate Ardini HS
Kate Ardini

Chief Marketing Officer, John Hancock

Kate Ardini is Chief Marketing Officer for John Hancock, the U.S. segment of Toronto-based Manulife. As a member of the U.S. Leadership Team and Global Marketing…Read more
Kate Ardini is Chief Marketing Officer for John Hancock, the U.S. segment of Toronto-based Manulife. As a member of the U.S. Leadership Team and Global Marketing Leadership Team, she is responsible for John Hancock’s Advanced Analytics, Brand, Creative, Digital Strategy, Human Centered Design (HCD), Product Marketing, NPS and Research efforts.

In her previous role as Vice President, Brand & Sponsorship at John Hancock, Ms. Ardini led the company’s brand strategy, campaign development and media investment. She launched the Marketing Analytics team, responsible for improved campaign performance and the company’s Marketing ROI model. In addition, she led U.S. Sponsorship efforts including the Boston Red Sox and Boston Marathon partnerships.

Before joining John Hancock, Ms. Ardini oversaw and grew the integrated digital marketing program for Deloitte Financial Advisory Services, and prior to that worked as Global Marketing Manager at a New York City based Broker-Dealer.

Ms. Ardini is a Board Member of the Ad Club of New England and the Company Lead for the Association of National Advertisers (ANA). She graduated from New York University and currently resides in Cambridge.

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Puma Allison HS
Allison Giorgio

Vice President of Marketing, Puma

A native Bostonian and sport + sneaker enthusiast, I’ve been in the brand and marketing world for 20+ years. I’m results driven, competitive and I love digging…Read more
A native Bostonian and sport + sneaker enthusiast, I’ve been in the brand and marketing world for 20+ years. I’m results driven, competitive and I love digging into what makes consumers tick. I’ve worked hard to develop a track record of innovative and sustainable brand strategies, marketing concepts rooted in purpose and value and successfully motivated teams. I’ve been connected to leading change that turns into real results. I constantly challenge myself, my peers and my team to identify ways to break through the clutter of the world we live in to make real meaningful connections between consumers and brands and I’m believer that a team is always stronger than the individual. There isn’t an area of marketing I haven’t touched and enjoyed whether it be brand building, creative vision, communications or strategy. When I’m not working, you’ll most likely find me traveling the world with my husband and three-step children, taking photographs or probably doing some kind of workout. I’ll never turn down the opportunity to get a good sweat in!

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Sponsor

Illumin

FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

Amazon

27 Melcher St., Boston, MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
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