Skip to content
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Columbia Construction

          This virtual event gives small business owners the chance to hear directly from procurement officers about opportunities to work with them.

          05/29/2025

          12:00pm - 1:00pm

          Virtual

          arrow-go
          Read More
        • ...
          City Awake
          Art of Connection: An Evening at the Museum of Fine Arts, Boston

          Join us for an exclusive networking event at the Museum of Fine Arts and enjoy self-guided tours of John Wilson and Van Gogh, showcasing the deep bond of family, friendship, and community.

          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

          arrow-go
          Read More
        • ...
          Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Pacesetters
          Doing Business with Columbia Construction

          This virtual event gives small business owners the chance to hear directly from procurement officers about opportunities to work with them.

          05/29/2025

          12:00pm - 1:00pm

          Virtual

          arrow-go
          Read More
        • ...
          City Awake
          Art of Connection: An Evening at the Museum of Fine Arts, Boston

          Join us for an exclusive networking event at the Museum of Fine Arts and enjoy self-guided tours of John Wilson and Van Gogh, showcasing the deep bond of family, friendship, and community.

          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

          arrow-go
          Read More
        • ...
          Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Chamber Membership
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Greater Boston Chamber of Commerce
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

          • Member Resources
          • Member Deals
          • Sponsorship Opportunities
          • Connect with your Member Services Rep
          • Sign In
  • join
  • About Us
  • Foundation
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Join
BIMA logo

BIMA: CMO Year in Review

November 3, 2022 5:30 pm – 7:30 pm Amazon

Event Details

  • Thank you for joining us for our last BIMA thought leadership event of the year!
  • Hope you had a chance to learn about the digital trends and tactics that dominated 2022, what missed the mark, and what will be trending in 2023.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Guest List

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

BIMA: CMO Year End Review

Thank you for joining us as a panel of brand marketing leaders reflected on the digital media trends, tactics, and strategies of 2022. What worked? What missed the mark? Which companies inspired them or really crushed it this year? After reflecting on 2022, the panel dove into where they would like to push their digital media strategies for 2023, where they will be investing, and what trends they foresee.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions?

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica
View Album

Speakers

Seraj HS
Seraj Bharwani

Chief Strategy Officer, AcuityAds

Seraj is the Chief Strategy Officer at AcuityAds, responsible for advancing the state of omnichannel journey marketing. He is an author, columnist, and guest lecturer…Read more
Seraj is the Chief Strategy Officer at AcuityAds, responsible for advancing the state of omnichannel journey marketing. He is an author, columnist, and guest lecturer at USC on consumer trends and AI critical to driving business results. Seraj previously led Strategy & Analytics at Digitas as part of the founding team and led the development and adoption of third-party measurement for online video at Google, Meta, and Twitter as the CSO at Visible Measures. Seraj is a graduate of MIT Media Lab.

See on LinkedInarrow-go
Justin H HS
Justin Holmes

VP of Marketing & Public Policy , Zipcar

Justin Holmes is vice president of marketing and public policy for Zipcar, the world’s leading car-sharing network, where he oversees Zipcar’s marketing, communications,…Read more
Justin Holmes is vice president of marketing and public policy for Zipcar, the world’s leading car-sharing network, where he oversees Zipcar’s marketing, communications, and government affairs. Justin is responsible for all facets of growth at Zipcar across its consumer, university and business segments, in addition to member acquisition, engagement and retention. He also oversees Zipcar’s strong partnerships with cities and transit agencies which help provide more urbanites access to sustainable, affordable access to mobility. Justin first joined Zipcar in 2014, serving as Director of Corporate Communications and Public Policy.

Prior to joining Zipcar, Justin served as interim chief information officer for the City of Boston under former Boston Mayor Martin J. Walsh. The CIO oversees the department of innovation and technology, which leverages technology to improve the business of government and delivery of city services. Before his appointment in January 2014, Justin served as director of constituent engagement for the City of Boston under former Boston Mayor Thomas M. Menino. In this position, Justin oversaw the Mayor’s 24-Hour Hotline, the award-winning mobile app Boston Citizens Connect, Citizens Connect online, live web chat at cityofboston.gov

See on LinkedInarrow-go
Kate Ardini HS
Kate Ardini

Chief Marketing Officer, John Hancock

Kate Ardini is Chief Marketing Officer for John Hancock, the U.S. segment of Toronto-based Manulife. As a member of the U.S. Leadership Team and Global Marketing…Read more
Kate Ardini is Chief Marketing Officer for John Hancock, the U.S. segment of Toronto-based Manulife. As a member of the U.S. Leadership Team and Global Marketing Leadership Team, she is responsible for John Hancock’s Advanced Analytics, Brand, Creative, Digital Strategy, Human Centered Design (HCD), Product Marketing, NPS and Research efforts.

In her previous role as Vice President, Brand & Sponsorship at John Hancock, Ms. Ardini led the company’s brand strategy, campaign development and media investment. She launched the Marketing Analytics team, responsible for improved campaign performance and the company’s Marketing ROI model. In addition, she led U.S. Sponsorship efforts including the Boston Red Sox and Boston Marathon partnerships.

Before joining John Hancock, Ms. Ardini oversaw and grew the integrated digital marketing program for Deloitte Financial Advisory Services, and prior to that worked as Global Marketing Manager at a New York City based Broker-Dealer.

Ms. Ardini is a Board Member of the Ad Club of New England and the Company Lead for the Association of National Advertisers (ANA). She graduated from New York University and currently resides in Cambridge.

See on LinkedInarrow-go
Puma Allison HS
Allison Giorgio

Vice President of Marketing, Puma

A native Bostonian and sport + sneaker enthusiast, I’ve been in the brand and marketing world for 20+ years. I’m results driven, competitive and I love digging…Read more
A native Bostonian and sport + sneaker enthusiast, I’ve been in the brand and marketing world for 20+ years. I’m results driven, competitive and I love digging into what makes consumers tick. I’ve worked hard to develop a track record of innovative and sustainable brand strategies, marketing concepts rooted in purpose and value and successfully motivated teams. I’ve been connected to leading change that turns into real results. I constantly challenge myself, my peers and my team to identify ways to break through the clutter of the world we live in to make real meaningful connections between consumers and brands and I’m believer that a team is always stronger than the individual. There isn’t an area of marketing I haven’t touched and enjoyed whether it be brand building, creative vision, communications or strategy. When I’m not working, you’ll most likely find me traveling the world with my husband and three-step children, taking photographs or probably doing some kind of workout. I’ll never turn down the opportunity to get a good sweat in!

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Sponsor

Illumin

FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

Amazon

27 Melcher St., Boston, MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
Contact us
  • Events
  • Learning & Development
  • Economic Inclusion
  • Policy & Impact
  • Our Networks
  • Membership
  • join
  • About Us
  • News & Insights
  • Member Directory
  • Job Board
  • Sign In
  • Privacy Policy
  • Terms & Conditions

© 2025 Greater Boston Chamber of Commerce. All Rights Reserved.

Popular Resources

  • Small Business  
  • News & Insights  
  • Member Resources  
  • Small Business  
Close