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          BIMA AI: Accelerating Intelligence

          Join us for the BIMA's thought leadership panel around AI in the advertising industry and gain insights from Noor Naseer.

          09/26/2023

          5:30pm - 7:30pm

          Hill Holliday

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          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

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          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

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          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

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          Economic Inclusion

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          Economic Inclusion
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          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

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          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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Bostonchamber
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          BIMA
          BIMA AI: Accelerating Intelligence

          Join us for the BIMA's thought leadership panel around AI in the advertising industry and gain insights from Noor Naseer.

          09/26/2023

          5:30pm - 7:30pm

          Hill Holliday

          arrow-go
          Read More
        • ...
          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Our Impact
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Membership Directory
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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AI: Accelerating Intelligence

September 26, 2023 5:30 pm – 7:30 pm Hill Holliday

Overview

  • Join us for the BIMA’s thought leadership panel around AI in the advertising industry.
  • Gain insights from Noor Naseer of Basis Technologies and other industry leaders.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Register Now

Jump to page section

  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

AI: Accelerating Intelligence

AI is showing up big in 2023 and beyond thanks to the debut of generative AI. As the digital ad industry confronts the exponential growth of data, complex consumer behavior, and a world increasingly focused on privacy, AI has never been better positioned to revolutionize advertising. Join us for this BIMA thought leadership event, which features a brief presentation by Noor Naseer, VP of Media + Technology at Basis Technologies followed by a panel discussion with industry leaders.

This can’t-miss event will:
  • Address critical questions brands must consider when using AI applications
  • Highlight use cases for AI for advertisers like:
  • Audience Targeting
  • Creative Personalization
  • Campaign Performance
  • Workflow Efficiency
  • And more!

    ABOUT BIMA

    BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.
  • Questions? Contact us.

    Angelica Medina
    Angelica Medina

    Program Manager,

    Greater Boston Chamber of Commerce

    Email Angelica

    Speakers

    Noor HS
    Noor Naseer

    VP, Media Innovations + Technology, Basis Technologies

    Noor Naseer is a national leader of thought leadership and client education at adtech software company, Basis Technologies. She guides clients on how to improve…Read more
    Noor Naseer is a national leader of thought leadership and client education at adtech software company, Basis Technologies. She guides clients on how to improve and evolve media and marketing plans to accommodate everchanging consumer behaviors, tech advancements and advertising trends. Noor is also the host of adtech podcast, AdTech Unfiltered. She has been cited in and written for various industry outlets including Adweek, MediaPost and Advertising Week. She has spoken at events for the 4As, SXSW, Gartner, the American Marketing Association and the American Ad Federation. She also leads Basis Conversations, a company-wide space for DEI dialogue and learning. Prior to Basis, Noor served in media roles for P&G and BlackBerry at Starcom MediaVest Group. She is a board member of Chicago-based nonprofit The Network. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

    See on LinkedInarrow-go
    Erica Mayhew HS
    Eric Mayhew

    Co-Founder, President, and Chief Product Officer, Fluency

    Eric Mayhew is the Co-Founder, President, and Chief Product Officer of Fluency, a leading innovator of digital advertising management and automation solutions for…Read more
    Eric Mayhew is the Co-Founder, President, and Chief Product Officer of Fluency, a leading innovator of digital advertising management and automation solutions for organizations that run large digital media portfolios. Over the course of a 20+ year career in digital marketing and ad tech, Eric has combined software engineering with a passionate focus on solving challenges of scale, helping change the way global enterprises and brands operationalize advertising. Prior to co-founding Fluency, Eric led the development of a proprietary digital marketing platform for Dealer.com (now part of Cox Automotive), spearheading the automotive vertical’s overall digital advertising transformation and ultimately delivering more than $1 billion in ad spend. A recognized thought leader in the area of advertising, robotic process automation and AI, Eric has appeared in numerous media outlets while helping lead Fluency to recognition as the 200th fastest growing company in the 2023 Inc. 5000 list.

    See on LinkedInarrow-go
    Gogi Gupta HS
    Gogi Gupta

    Founder, Gupta Media

    Gogi Gupta is the Founder of Gupta Media, a strategic consultancy on the cutting edge of digital media, advanced analytics, creative strategy, and performance marketing….Read more
    Gogi Gupta is the Founder of Gupta Media, a strategic consultancy on the cutting edge of digital media, advanced analytics, creative strategy, and performance marketing. Headquartered in Boston, Gupta Media proudly employs more than 70 people. A graduate of Cornell University, Gogi founded Gupta Media over 20 years ago with the goal of creating a better way to buy ads online. Seeing where the digital world was trending, he launched an agency that would shape a new media landscape. Over two decades, Gogi and Gupta Media have united data, technology, and human ingenuity to redefine what is possible for clients seeking to supercharge their marketing. As digital advertising evolves with greater complexity and opportunity, Gogi and his company have been at the forefront of maximizing advertising effectiveness for some of the biggest global names in music and entertainment, professional sports, and consumer brands. Gupta Media’s innovations in the digital media business became the subject of a Harvard Business School case study, which was taught to all incoming students for three years. Gogi has shared his passion and wisdom at industry events for Apple, Sony, Billboard, and as a guest on “Squawk Box.” Gupta’s data and insights on the digital marketing business have been cited by the New York Times, CBS News, Goldman Sachs, and Guggenheim, among many others. He lives in Wellesley, Massachusetts with his wife and three daughters.

    See on LinkedInarrow-go

    Agenda

    • 5:30 p.m. – 6:30 p.m. | Registration & Networking

      Attendees check in at the registration table and network with fellow attendees.

    • 6:30 p.m. -7:15 p.m. | Panel Discussion

      Join our Panelists for a moderated discussion.

    • 7:15 p.m. – 7:30 p.m. | Audience Q&A

      Attendees have a chance to ask our featured speakers questions.

    • COVID-19 POLICY

      The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

      Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

      If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

      *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

    Sponsor

    Basis Technologies

    FAQs

    • What is included in my registration?

      Access to a welcoming community of professionals over a great conversation!
      Drinks and passed apps.

    • What should I bring?

      An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

    • What should I wear?

      Please come dressed for your day!

    • When should I arrive?

      Registration & networking begins at 5:30 p.m.

    • Do I need to register in advance?

      We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    Hill Holliday

    2 Dry Dock Ave, Boston, MA 02110

    Get Directions

    All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

    The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

    If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

    265 Franklin Street
    Suite 1701
    Boston, MA 02110
    Get Directions
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