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          Premier Event
          2026 Pinnacle Awards

          Join on us on Friday, January 30, as we host our highly anticipated 2026 Pinnacle Awards Luncheon.

          01/30/2026

          11:00am - 1:30pm

          Omni Boston Hotel at the Seaport

          arrow-go
          Read More
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          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

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          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

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BIMA logo

AI: Accelerating Intelligence

September 26, 2023 5:30 pm – 7:30 pm Hill Holliday

Event Details

  • Thank you for joining us for the BIMA’s thought leadership panel around AI in the advertising industry.
  • We hoped you gained insights from Noor Naseer of Basis Technologies and other industry leaders.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
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  • Overview
  • Agenda
  • Sponsor
  • FAQs
  • Location

AI: Accelerating Intelligence

AI is showing up big in 2023 and beyond thanks to the debut of generative AI. As the digital ad industry confronts the exponential growth of data, complex consumer behavior, and a world increasingly focused on privacy, AI has never been better positioned to revolutionize advertising. Thank you for joining us for this BIMA thought leadership event, which features a brief presentation by Noor Naseer, VP of Media + Technology at Basis Technologies followed by a panel discussion with industry leaders.

This event:
  • Addressed critical questions brands must consider when using AI applications
  • Highlighted use cases for AI for advertisers like: Audience Targeting, Creative Personalization, Campaign Performance and Workflow Efficiency

    ABOUT BIMA

    BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.
  • Questions? Contact us.

    Greater Boston Chamber of Commerce Staff
    Angelica Medina

    Senior Program Manager

    Greater Boston Chamber of Commerce

    Email Angelica

    Speakers

    Noor HS
    Noor Naseer

    VP, Media Innovations + Technology, Basis Technologies

    Noor Naseer is a national leader of thought leadership and client education at adtech software company, Basis Technologies. She guides clients on how to improve…Read more
    Noor Naseer is a national leader of thought leadership and client education at adtech software company, Basis Technologies. She guides clients on how to improve and evolve media and marketing plans to accommodate everchanging consumer behaviors, tech advancements and advertising trends. Noor is also the host of adtech podcast, AdTech Unfiltered. She has been cited in and written for various industry outlets including Adweek, MediaPost and Advertising Week. She has spoken at events for the 4As, SXSW, Gartner, the American Marketing Association and the American Ad Federation. She also leads Basis Conversations, a company-wide space for DEI dialogue and learning. Prior to Basis, Noor served in media roles for P&G and BlackBerry at Starcom MediaVest Group. She is a board member of Chicago-based nonprofit The Network. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

    See on LinkedInarrow-go
    Erica Mayhew HS
    Eric Mayhew

    Co-Founder, President, and Chief Product Officer, Fluency

    Eric Mayhew is the Co-Founder, President, and Chief Product Officer of Fluency, a leading innovator of digital advertising management and automation solutions for…Read more
    Eric Mayhew is the Co-Founder, President, and Chief Product Officer of Fluency, a leading innovator of digital advertising management and automation solutions for organizations that run large digital media portfolios. Over the course of a 20+ year career in digital marketing and ad tech, Eric has combined software engineering with a passionate focus on solving challenges of scale, helping change the way global enterprises and brands operationalize advertising. Prior to co-founding Fluency, Eric led the development of a proprietary digital marketing platform for Dealer.com (now part of Cox Automotive), spearheading the automotive vertical’s overall digital advertising transformation and ultimately delivering more than $1 billion in ad spend. A recognized thought leader in the area of advertising, robotic process automation and AI, Eric has appeared in numerous media outlets while helping lead Fluency to recognition as the 200th fastest growing company in the 2023 Inc. 5000 list.

    See on LinkedInarrow-go
    Gogi Gupta HS
    Gogi Gupta

    Founder, Gupta Media

    Gogi Gupta is the Founder of Gupta Media, a strategic consultancy on the cutting edge of digital media, advanced analytics, creative strategy, and performance marketing….Read more
    Gogi Gupta is the Founder of Gupta Media, a strategic consultancy on the cutting edge of digital media, advanced analytics, creative strategy, and performance marketing. Headquartered in Boston, Gupta Media proudly employs more than 70 people. A graduate of Cornell University, Gogi founded Gupta Media over 20 years ago with the goal of creating a better way to buy ads online. Seeing where the digital world was trending, he launched an agency that would shape a new media landscape. Over two decades, Gogi and Gupta Media have united data, technology, and human ingenuity to redefine what is possible for clients seeking to supercharge their marketing. As digital advertising evolves with greater complexity and opportunity, Gogi and his company have been at the forefront of maximizing advertising effectiveness for some of the biggest global names in music and entertainment, professional sports, and consumer brands. Gupta Media’s innovations in the digital media business became the subject of a Harvard Business School case study, which was taught to all incoming students for three years. Gogi has shared his passion and wisdom at industry events for Apple, Sony, Billboard, and as a guest on “Squawk Box.” Gupta’s data and insights on the digital marketing business have been cited by the New York Times, CBS News, Goldman Sachs, and Guggenheim, among many others. He lives in Wellesley, Massachusetts with his wife and three daughters.

    See on LinkedInarrow-go

    Agenda

    • 5:30 p.m. – 6:30 p.m. | Registration & Networking

      Attendees check in at the registration table and network with fellow attendees.

    • 6:30 p.m. -7:15 p.m. | Panel Discussion

      Join our Panelists for a moderated discussion.

    • 7:15 p.m. – 7:30 p.m. | Audience Q&A

      Attendees have a chance to ask our featured speakers questions.

    • COVID-19 POLICY

      The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

      Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

      If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

      *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

    Sponsor

    Basis Technologies

    FAQs

    • What is included in my registration?

      Access to a welcoming community of professionals over a great conversation!
      Drinks and passed apps.

    • What should I bring?

      An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

    • What should I wear?

      Please come dressed for your day!

    • When should I arrive?

      Registration & networking begins at 5:30 p.m.

    • Do I need to register in advance?

      We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

    Hill Holliday

    2 Dry Dock Ave, Boston, MA 02110

    Get Directions

    All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

    The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

    If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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