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          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

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          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

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          Talent
          MA Apprentice Network Fall Quarterly Event

          Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.

          10/12/2023

          10:00am - 11:30am

          Edenred

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        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

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          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

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          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

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          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

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          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

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Bostonchamber
Boston Chamber
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        • Events

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        • ...
          City Awake
          Make Your Voice Heard: Reimagining Nightlife with Corean Reynolds

          Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.

          10/04/2023

          6:00pm - 7:30pm

          Roundhead Brewing Company

          arrow-go
          Read More
        • ...
          Government Affairs
          2023 Government Affairs Forum: State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!

          10/11/2023

          9:45am - 11:00am

          Bank of America

          arrow-go
          Read More
        • ...
          Talent
          MA Apprentice Network Fall Quarterly Event

          Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.

          10/12/2023

          10:00am - 11:30am

          Edenred

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Our Impact
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Membership Directory
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA: A Year in Review: The Brand Perspective

December 14, 2021 12:00 pm – 1:00 pm GBCC Virtual Platform

Event Details

  • Thank you for Joining us for this event where a panel of marketing discussed on the digital media trends, tactics, and strategies of 2021. They mainly focused on What worked? What missed the mark?

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].

Thank you for Joining us for this event where a panel of marketing discussed on the digital media trends, tactics, and strategies of 2021. They mainly focused on What worked? What missed the mark?

A panel of brand marketing leaders discussed  on the digital media trends, tactics, and strategies of 2021. What worked? What missed the mark? What companies inspire them or really crushed it this year? After reflecting on 2021, these brands will dive into where they would like to push their digital media strategies for 2022, where they will be investing, and what trends they foresee.

Thank you for joining this can’t-miss panel event !

Watch The Event Here

Angelica Medina

Program Coordinator

[email protected]
617-557-7326

FEATURING

Kay Pancheri

Vice President of Brand Marketing, Life is Good® Speaker

Kay Pancheri is the Vice President of Brand Marketing at Life is Good®, the $150 million apparel brand dedicated to spreading the power of optimism. Kay is known…Read more
Kay Pancheri is the Vice President of Brand Marketing at Life is Good®, the $150 million apparel brand dedicated to spreading the power of optimism. Kay is known for her ability to uncover the deeper purpose of a business and translate it into an effective brand strategy. She specializes in the intersection of culture, purpose, and creativity, leading cross-functional teams to deliver influential marketing efforts that resonate closely with consumers, accelerate business, and make the world a better place. Before joining Life is Good, Kay spent 15 years leading advertising efforts at two internationally awarded agencies, MullenLowe and Fallon. She collaborated with business and marketing leaders from brands including Google, Yahoo!, Royal Caribbean, Zappos.com, Cadillac, and more, to establish brand vision, communicate purpose, and deploy game-changing creative to drive business growth. Kay has spoken at Her Campus, Boston Interactive Media Association (BIMA), and various universities on topics including: · Uncovering and activating your brand’s purpose · Leveraging data and cultural insights to drive brand strategy · Community-building and attracting new audiences · Growing a flat or declining brand · Connecting with your deeper purpose to maximize your personal and professional potential Boston-based, but a Midwesterner at heart, Kay attended Indiana University’s Kelley School of Business, where she studied Marketing, International Business, Economics, and French. In addition, Kay serves as a board member of Her Campus Media, honored as one of Fast Company’s most innovative companies in 2021. Outside the office, Kay loves an adventure, whether it’s visiting a new country with her husband, searching for the best ice cream in Boston (FYI, it’s Gracie’s in Union Square), or hiking with their dog, Ace.

Inga Fisk Stenta

Head of US Marketing, Reebok Speaker

Inga Stenta is the Head of U.S. Marketing for Reebok, where she leads the go-to-market strategy and integrated planning for Reebok’s largest market. Prior to…Read more
Inga Stenta is the Head of U.S. Marketing for Reebok, where she leads the go-to-market strategy and integrated planning for Reebok’s largest market. Prior to assuming this position, Inga was Senior Director of Brand Marketing where she led the Global strategy and integrated planning for Reebok’s brand advertising, social media, public relations, media planning, visual merchandising, internal production and retail communications functions, driving cohesive brand communications to tell impactful stories that connect with today’s diverse consumer. Throughout her career, Inga always puts the consumer front and center in all marketing initiatives. She has a deep understanding of human motivations and need-states. She recognizes the critical importance of delivering an end-to-end, highly engaging consumer journey to not only drive sales but also retain loyalty. Inga started her career on the agency side working on brands as diverse as Cover Girl cosmetics and DiGiorno Pizza to Burton Snowboards and Merrell Footwear. Inga received a BA from Dartmouth College, where she was a member of the Alpine Ski Team. An eight-time Marathon finisher, Inga hopes that her passion for her family, career and fitness inspires others to live a healthy, balanced life.

Yvonne Cain

SVP Group Media Director, Mediahub US Moderator

Truly understanding the hearts and minds of consumers is Yvonne’s passion. With 16 years in media, Yvonne has worked across a large breadth of categories and has…Read more
Truly understanding the hearts and minds of consumers is Yvonne’s passion. With 16 years in media, Yvonne has worked across a large breadth of categories and has made it her mission to ensure that advertising is an inclusive space that specifically invests in diversity-owned and diversity-targeted media. Yvonne sits on the DEI Executive Committee at Mediahub and is AdWeek’s 2021 Media All Star

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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