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          Explore opportunities to connect and grow.

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        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
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          • Economic Inclusion
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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
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          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
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BIMA: A Year in Review: The Brand Perspective

December 14, 2021 12:00 pm – 1:00 pm GBCC Virtual Platform

Event Details

  • Thank you for Joining us for this event where a panel of marketing discussed on the digital media trends, tactics, and strategies of 2021. They mainly focused on What worked? What missed the mark?

Tickets

  • Members: Individual $25
  • Non-Members: Individual $50
  • Government: Individual $25
  • (Advance registration is required. If you are a BIMA member, please email [email protected] to get the member discount rate).
  • Online registration will close 90 minutes before the start of the program. If you would like to register after we have closed online registration, please reach out to [email protected].
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Thank you for Joining us for this event where a panel of marketing discussed on the digital media trends, tactics, and strategies of 2021. They mainly focused on What worked? What missed the mark?

A panel of brand marketing leaders discussed  on the digital media trends, tactics, and strategies of 2021. What worked? What missed the mark? What companies inspire them or really crushed it this year? After reflecting on 2021, these brands will dive into where they would like to push their digital media strategies for 2022, where they will be investing, and what trends they foresee.

Thank you for joining this can’t-miss panel event !

Watch The Event Here

Angelica Medina

Program Coordinator

[email protected]
617-557-7326

FEATURING

Kay Pancheri

Vice President of Brand Marketing, Life is Good® Speaker

Kay Pancheri is the Vice President of Brand Marketing at Life is Good®, the $150 million apparel brand dedicated to spreading the power of optimism. Kay is known…Read more
Kay Pancheri is the Vice President of Brand Marketing at Life is Good®, the $150 million apparel brand dedicated to spreading the power of optimism. Kay is known for her ability to uncover the deeper purpose of a business and translate it into an effective brand strategy. She specializes in the intersection of culture, purpose, and creativity, leading cross-functional teams to deliver influential marketing efforts that resonate closely with consumers, accelerate business, and make the world a better place. Before joining Life is Good, Kay spent 15 years leading advertising efforts at two internationally awarded agencies, MullenLowe and Fallon. She collaborated with business and marketing leaders from brands including Google, Yahoo!, Royal Caribbean, Zappos.com, Cadillac, and more, to establish brand vision, communicate purpose, and deploy game-changing creative to drive business growth. Kay has spoken at Her Campus, Boston Interactive Media Association (BIMA), and various universities on topics including: · Uncovering and activating your brand’s purpose · Leveraging data and cultural insights to drive brand strategy · Community-building and attracting new audiences · Growing a flat or declining brand · Connecting with your deeper purpose to maximize your personal and professional potential Boston-based, but a Midwesterner at heart, Kay attended Indiana University’s Kelley School of Business, where she studied Marketing, International Business, Economics, and French. In addition, Kay serves as a board member of Her Campus Media, honored as one of Fast Company’s most innovative companies in 2021. Outside the office, Kay loves an adventure, whether it’s visiting a new country with her husband, searching for the best ice cream in Boston (FYI, it’s Gracie’s in Union Square), or hiking with their dog, Ace.

Inga Fisk Stenta

Head of US Marketing, Reebok Speaker

Inga Stenta is the Head of U.S. Marketing for Reebok, where she leads the go-to-market strategy and integrated planning for Reebok’s largest market. Prior to…Read more
Inga Stenta is the Head of U.S. Marketing for Reebok, where she leads the go-to-market strategy and integrated planning for Reebok’s largest market. Prior to assuming this position, Inga was Senior Director of Brand Marketing where she led the Global strategy and integrated planning for Reebok’s brand advertising, social media, public relations, media planning, visual merchandising, internal production and retail communications functions, driving cohesive brand communications to tell impactful stories that connect with today’s diverse consumer. Throughout her career, Inga always puts the consumer front and center in all marketing initiatives. She has a deep understanding of human motivations and need-states. She recognizes the critical importance of delivering an end-to-end, highly engaging consumer journey to not only drive sales but also retain loyalty. Inga started her career on the agency side working on brands as diverse as Cover Girl cosmetics and DiGiorno Pizza to Burton Snowboards and Merrell Footwear. Inga received a BA from Dartmouth College, where she was a member of the Alpine Ski Team. An eight-time Marathon finisher, Inga hopes that her passion for her family, career and fitness inspires others to live a healthy, balanced life.

Yvonne Cain

SVP Group Media Director, Mediahub US Moderator

Truly understanding the hearts and minds of consumers is Yvonne’s passion. With 16 years in media, Yvonne has worked across a large breadth of categories and has…Read more
Truly understanding the hearts and minds of consumers is Yvonne’s passion. With 16 years in media, Yvonne has worked across a large breadth of categories and has made it her mission to ensure that advertising is an inclusive space that specifically invests in diversity-owned and diversity-targeted media. Yvonne sits on the DEI Executive Committee at Mediahub and is AdWeek’s 2021 Media All Star

In Partnership With

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

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