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          9:45am - 11:00am

          Boston Marriott Long Wharf

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          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

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          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

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          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Limited Series
          Transportation First | State of the Airport

          The Transportation First Series offers a platform to discuss the challenges faced by our region, with the input of experts and changemakers.

          06/12/2025

          2:45pm - 4:30pm

          Hybrid | Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • ...
          Public Policy
          2025 Government Affairs Forum | Senator Edward J. Markey

          Hear from Senator Edward J. Markey, a consumer champion and leader on energy, environmental protection, and telecommunications policy.

          06/16/2025

          9:45am - 11:00am

          Boston Marriott Long Wharf

          arrow-go
          Read More
        • ...
          Women's Network
          A Fireside Chat with Dr. Melissa Gilliam, Boston University

          This Women's Network event will offer an insightful conversation with Dr. Melissa Gilliam, the 11th President of Boston University and both the first woman and the first Black woman to lead the institution since its founding in 1869.

          06/18/2025

          11:30am - 1:00pm

          Fairmont Copley Plaza

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          • Overview
          • Membership Benefits
          • Membership Levels
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          • Request a Meeting
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BIMA logo

BIMA: Unlocking CTV’s Potential

May 21, 2024 5:30 pm – 7:30 pm Klaviyo

Event Details

  • Thank you for joining us on May 21 for an insightful discussion on the dynamic landscape of Connected TV (CTV) advertising.
  • Our panel of industry experts dove into the latest trends and strategies shaping the rapidly evolving CTV ecosystem.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550

Jump to page section

  • Overview
  • Speakers
  • Agenda
  • FAQs
  • Sponsor
  • Location

Unlocking CTV’s Potential

We hope you enjoyed joining us on May 21 for an insightful discussion on the dynamic landscape of Connected TV (CTV) advertising. Our panel of industry experts dove into the latest trends and strategies shaping the rapidly evolving CTV ecosystem. Attendees discovered the unparalleled opportunities and navigated the challenges of leveraging CTV as a key digital advertising channel in today’s media landscape.

Attendees:

  • Gained valuable insights into how CTV is revolutionizing advertising
  • Learned actionable tactics for maximizing your investment in this booming platform
  • Discovered how machine learning technology can help you better target customers through CTV
  • Asked our panel experts your most pressing questions around CTV
  • And more!


ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Jill Delpha Headshot
Jill Delpha

RVP, AdTheorent

Jill Delpha is a regional vice president of East Coast sales at AdTheorent, a machine learning pioneer using privacy-forward solutions to deliver measurable value…Read more
Jill Delpha is a regional vice president of East Coast sales at AdTheorent, a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers

In this role, Jill is responsible for East coast sales strategy, ad revenue, and managing a team of sellers across the northeast. Jill guides and mentors the activity of the east coast team and has consistently scaled revenue by breaking new business, growing AdTheorent’s existing customer base and establishing preferred partnerships. An expert in privacy-forward machine learning, Jill works closely with her brand and agency partners on cross-channel media strategy and futureproofing their approaches.

Before joining AdTheorent, Jill was an Account Executive at AOL where she built her own book of business across Retail, Travel, CPG, and more. Prior to that, she spent four years at Digitas, developing and executing media plans and buys for her clientele.

Jill graduated from Northeastern University, where she was a former co-captain of the Field Hockey team. Jill is an active member of Greater Boston Chamber of Commerce (BIMA) and Boston AdClub and lives in Canton, MA with her husband and two sons, Jack and Brooks.

See on LinkedInarrow-go
Greg Campbell
Greg Campbell

Vice President/Group Director, Digitas

Greg Campbell is currently the Vice President/Group Director for Precision Media at Digitas North America. Greg has a background in data strategy, programmatic trading,…Read more
Greg Campbell is currently the Vice President/Group Director for Precision Media at Digitas North America. Greg has a background in data strategy, programmatic trading, ad operations, sales, and survey analysis, with previous roles at AMP Agency and Havas Media.

See on LinkedInarrow-go
BIMA Jess Dashner Headshot
Jess Dashner

Director of Media Strategy & Operations, Gupta Media

Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as Director…Read more
Jess has been with Gupta Media since its start-up phase, helping to build deep relationships with the agency’s many long-standing clients before taking over as Director of Media Strategy & Operations. As Director, Jess oversees Gupta Media’s 40+ media buyers, ensuring that the team delivers best-in-class work that can be tied directly to meaningful business results for the agency’s diverse client roster. After more than fifteen years at Gupta Media, Jess is proud to have built success with clients spanning Disney Music Group, Red Bull, The Washington Commanders, Zoo New England, The New England Aquarium, and many others. In 2021, she graduated from the Greater Boston Chamber of Commerce and Simmons University Institute for Inclusive Leadership Women’s Leadership Program. Most recently, she was profiled for venturefizz’s Lead(H)er series of Inspirational Women Leaders in the Tech Industry. Within the walls of Gupta Media, Jess has been an active member of the agency’s Diversity, Equity & Inclusion (DEI) Committee, spearheading the formation of Gupta Media’s Employee Resource Group program, as well as the effort to publicly publish the agency’s annual representation improvement Report Card.

See on LinkedInarrow-go
Adam Telian
Adam Telian

Head of Media, GYK

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

Sponsor

AdTheorent logo

Klaviyo

125 Summer St Floor 5, Boston, MA 02111

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
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