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          05/29/2025

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          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

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          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

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          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

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          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
          • New Chamber Event Series
        • ...
          Premier Event
          2025 Annual Meeting

          Join us for our highly anticipated Annual Meeting, Greater Boston's top business convening of the year.

          05/20/2025

          4:30pm - 8:00pm

          Omni Boston Hotel

          arrow-go
          Read More
        • ...
          Pacesetters
          Doing Business with Columbia Construction

          This virtual event gives small business owners the chance to hear directly from procurement officers about opportunities to work with them.

          05/29/2025

          12:00pm - 1:00pm

          Virtual

          arrow-go
          Read More
        • ...
          City Awake
          Art of Connection: An Evening at the Museum of Fine Arts, Boston

          Join us for an exclusive networking event at the Museum of Fine Arts and enjoy self-guided tours of John Wilson and Van Gogh, showcasing the deep bond of family, friendship, and community.

          06/05/2025

          5:30pm - 8:30pm

          Museum of Fine Arts

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Insights
        • Transformational DEI Certificate

          This program is in redevelopment. Click this page for DEI resources.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Authentic Professionalism for Early Career Professionals

          Join us on June 12 for a highly interactive virtual workshop with Strategic Career & Leadership Coach Carole-Ann Penney.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Small Business
          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          Small Business

          Small businesses are the backbone of the Boston economy. Learn more about the resources available through the Chamber.

          Read More
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For over 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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BIMA logo

BIMA: Cookies, Data, and Google – The Future of Data and Targeting

September 24, 2024 5:30 pm – 7:30 pm Wayfair

Event Details

  • We hope you enjoyed our first fall 2024 BIMA thought leadership event, sponsored by Audigent.
  • Our panel of industry experts dove into the rapidly evolving ecosystem of data and targeting, revealing answers to some of the most pressing questions in the industry.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550

Jump to page section

  • Overview
  • Speakers
  • Agenda
  • FAQs
  • Sponsor
  • Location

Cookies, Data, and Google – The Future of Data and Targeting

We live in a world where how we identify and reach consumers is changing. The third-party cookie has been removed across most browsers, and Google’s latest move confirms that cookies will soon be a rarity, even on Chrome.

Additionally, individual states are creating their own data privacy laws, highlighting the need for innovative ideas and technologies. BIMA has heard from our members and assembled some of the top industry leaders.

Our panel of experts dove into the rapidly evolving ecosystem, revealing answers to some of the most pressing questions surrounding the topic.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Eva Morse HS
Eva Morse

VP, Platform Media, Hill Holliday

Eva oversees Platform media investments at Hill Holliday Media, overseeing integrated digital marketing campaigns and strategies across all of the agency’s media…Read more
Eva oversees Platform media investments at Hill Holliday Media, overseeing integrated digital marketing campaigns and strategies across all of the agency’s media clients including SEI brands Capella and Strayer Universities. Her expertise extends across buying channels and verticals with extensive experience in programmatic technologies. Throughout her career she has worked closely with industry leaders including Google to understand the ecosystem and inform brands on how to invest dollars in products and platforms to best drive business results.

See on LinkedInarrow-go
Erin Mullaney HS
Erin Mullaney

Media Director, Connelly Partners

Erin is a Media Director at Connelly Partners, specializing in integrated marketing and media strategy. With over a decade of experience, she has helped local and…Read more
Erin is a Media Director at Connelly Partners, specializing in integrated marketing and media strategy. With over a decade of experience, she has helped local and national brands—such as the University of New Hampshire and QDOBA—achieve measurable results through innovative media approaches. Her expertise spans various sectors, including travel and tourism, healthcare, and B2B. Erin has also contributed to industry thought leadership, authoring agency perspectives and speaking at events on topics like cookie depreciation and privacy. She excels at navigating the ever-changing media landscape, delivering strategies that drive impactful business outcomes.

See on LinkedInarrow-go
Drew Stein Audigent HS
Drew Stein

Founder & CEO, Audigent

Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception…Read more
Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products, including SmartPMPs, ContextualPMPs, and CognitivePMPs. A programmatic innovator, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID, Audigent’s privacy-centric, cookieless identity framework. More recently, he has become a driving force behind many of the industry’s most prominent curated marketplaces – helping agencies, brands, and publishers develop consumer-friendly, high-performance programmatic solutions. Passionate about data and AdTech, Drew brings over 15 years of years executive leadership and product experience to Audigent, having previously founded Dashbid – a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016 as well as advising prominent venture and private equity firms in the ad tech space. Drew started his career on the creative side of advertising, where he continues to be Chairman of a thriving suite of advertising production companies he founded in 2004. An avid art fan, he is the Chairman & President of The Harriet & Esteban Vicente Foundation – a charitable foundation focused on furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

See on LinkedInarrow-go
Rob Auger
Rob Auger

Executive Vice President, Media, Digitas North America

Rob Auger serves as Executive Vice President and Boston Media Lead at Digitas North America, where leadership focuses on strategic direction for Media Technology…Read more
Rob Auger serves as Executive Vice President and Boston Media Lead at Digitas North America, where leadership focuses on strategic direction for Media Technology and collaboration across various media capabilities. Prior to Digitas, Auger held various management roles at Monster and began a career in public relations and advertising with CLM Media.

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

Sponsor

Audigent Logo Black

Wayfair

4 Copley Place, 7th Floor, Boston, MA 02116

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
Get Directions
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