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          Doing Business with Boston Planning and Development Agency

          Join us for our installment of the Pacesetters Doing Business series featuring Boston Planning and Development Agency on December 7, 2023.

          12/07/2023

          3:00pm - 4:00pm

          Virtual

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          Women's Network
          Women’s Network | Jenny Holaday, Encore Boston Harbor

          Jenny Holaday will share her journey into leadership as President of Encore Boston Harbor and first woman to run a casino in Massachusetts.

          12/13/2023

          2:00pm - 4:00pm

          Encore Boston Harbor

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          BIMA
          2023 BIMA Gala

          Step into Winter Wonderland at our BIMA Holiday Gala. Gather your digital media and marketing peers for a night of networking and entertainment.

          12/14/2023

          6:30pm - 9:30pm

          InterContinental Boston

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  • Learning & Development
        • Learning & Development

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          • Call for Nominations
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        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

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          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

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          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

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  • Our Networks
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        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
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          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

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          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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Bostonchamber
Boston Chamber
  • Events
        • Events

          • Overview
          • Events Calendar
          • Chamber Awards
        • ...
          Pacesetters
          Doing Business with Boston Planning and Development Agency

          Join us for our installment of the Pacesetters Doing Business series featuring Boston Planning and Development Agency on December 7, 2023.

          12/07/2023

          3:00pm - 4:00pm

          Virtual

          arrow-go
          Read More
        • ...
          Women's Network
          Women’s Network | Jenny Holaday, Encore Boston Harbor

          Jenny Holaday will share her journey into leadership as President of Encore Boston Harbor and first woman to run a casino in Massachusetts.

          12/13/2023

          2:00pm - 4:00pm

          Encore Boston Harbor

          arrow-go
          Read More
        • ...
          BIMA
          2023 BIMA Gala

          Step into Winter Wonderland at our BIMA Holiday Gala. Gather your digital media and marketing peers for a night of networking and entertainment.

          12/14/2023

          6:30pm - 9:30pm

          InterContinental Boston

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/16/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Our Impact
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Membership Directory
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

        • For our members

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BIMA: CMO Year in Review

January 11, 2024 5:30 pm – 7:30 pm Havas Media

Overview

  • In this event, a panel of CMOs will share insights and best practices as they reflect on the year and look ahead to 2024
  • They’ll also dive deeper into the topic of customer experience and key tactics for enhancing it

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
Register Now

Jump to page section

  • Overview
  • Speaker
  • Agenda
  • Sponsor
  • FAQs
  • Location

Looking Back at 2023, What’s on Deck, & The State of Customer Experience

Join BIMA for a panel of brand marketing leaders as they reflect on the digital media trends, tactics, and strategies of 2023. What worked? What missed the mark? Which companies really inspired them this year? After reflecting on 2023, the panel will dive into where they would like to push their digital media strategies for 2024, where they will be investing, and what trends they foresee.

The panel will also discuss the current state of CX, as enhancing the customer experience has been a major priority on the CMO agenda for over a decade. A rapid proliferation of tools and technologies is supposedly making it easier for marketers to deliver more engaging and rewarding experiences to the users. Or is it?

Don’t miss this insightful discussion with CMOs from multiple industries as they share the state of customer experience.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Angelica Medina
Angelica Medina

Program Manager,

Greater Boston Chamber of Commerce

Email Angelica

Speaker

Seraj Bharwani

Chief Strategy Officer (CSO), illumin

Seraj is the Chief Strategy Officer (CSO) at illumin and responsible for advancing the state of omnichannel journey marketing. He is an authority on consumer trends…Read more
Seraj is the Chief Strategy Officer (CSO) at illumin and responsible for advancing the state of omnichannel journey marketing. He is an authority on consumer trends and insights guiding the future of consumer marketing and frequently keynotes at CMO conferences and industry events.

He brings over 25 years of experience in the advertising technology industry with prior stints as the Co-Founder of Strategy & Analytics at Digitas and the CSO of Visible Measures, where he led the development and industry-wide adoption of third-party measurement for online video in partnership with Google, Meta, and X (Twitter).

Seraj is a graduate of MIT Media Lab.

See on LinkedInarrow-go
Nany Tao HS
Nancy Tao

CMO, Devoted Health

Nancy Go is an executive who envisions and launches new mass household brands. She is a consumer/tech organizational leader focused on growth. Nancy currently…Read more
Nancy Go is an executive who envisions and launches new mass household brands. She is a consumer/tech organizational leader focused on growth. Nancy currently serves as Chief Marketing Officer for Devoted Health, a healthcare company delivering improved care to older Americans. Devoted’s service is an all-in-one solution, including health plans, providers, and health coordination powered by tech and guides. Founded in 2017, Devoted started serving seniors in 2019, followed by sequential years of record-breaking growth. By 2023, Devoted is available to 1 in 4 medicare beneficiaries across 13 states with 2100 FTEs, and $2B ARR. From 2011-2017, Nancy was head of brand marketing for Wayfair. During her tenure, Nancy created and launched the Wayfair brand from CSN Stores in 2011, and established the Wayfair brand into a household name. Wayfair’s IPO was in 2014 (NYSE: W), and by 2017 grew to $5B revenue, 85% awareness in the US, and 40% in EU markets. Nancy’s in-house teams launched inaugural TV ad campaigns (Wayfair’s Got What You Need), media buying, performance marketing channels, strategic partnerships (HGTV, Joanna & Chip Gaines endorsement), brand strategy, website UI/UX, creative functions, and media relations. During her tenure, she built and scaled various groups and was responsible for a 150+ person team. Prior to Wayfair, Nancy held previous roles at Procter & Gamble and the Parthenon Group/E&Y. Nancy serves or has served on governance and advisory boards for several organizations, including: Droplette (skincare), Chewy (NYSE: CHWY), Dia (fashion), Tally (fintech), Arteza (art supplies), BibleProject (content), Duke University (Innovation & Entrepreneurship advisory board), and Big Sisters Association of Boston (non-profit). She holds an MBA from Stanford Graduate School of Business and a B.S. from Duke University. Nancy currently lives outside of Boston with her husband, daughters, cats, and chickens

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    The Department of Health and Human Services lifted the Presidential Declaration of a National Public Health Emergency arising from the COVID-19 pandemic on May 11, 2023. Therefore, COVID-19 will no longer be considered a national health emergency. The Greater Boston Chamber of Commerce will continue to monitor trends and act accordingly based on Centers for Disease Control (CDC) guidance.

    Your health and safety remain our top priority while attending programs, events, and meetings. COVID-19 vaccinations and boosters are strongly recommended. The Greater Boston Chamber of Commerce still follows exposure guidelines recommended by the Centers for Disease Control.

    If you feel ill or learn of an exposure before an event or meeting, whether with COVID-19 symptoms or others, please stay home and contact your healthcare provider.

    *Please note -If the venue or host of the program has additional policies or protocols, we will adhere to them and notify attendees in advance.

FAQs

  • What is included in my registration?

    Access to a welcoming community of professionals over a great conversation!
    Drinks and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards & your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration & networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

Sponsor

illumin logo NEW

Havas Media

10 Summer Street, Boston, MA 02110

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

265 Franklin Street
Suite 1701
Boston, MA 02110
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