Join us to hear from two influential leaders as they discuss how the Commonwealth can lead the AI Revolution.
01/21/2025
9:30am - 11:00am
Greater Boston Chamber of Commerce
Hear from James E. Rooney about the state of the economy, and how it all matters to businesses, residents, and policymakers.
01/22/2025
2:00pm - 2:30pm
Virtual
Join on us on Friday, January 31, as we host our highly anticipated 2025 Pinnacle Awards Luncheon.
01/31/2025
11:00am - 1:30pm
Omni Boston Hotel at the Seaport
Go deeper than basic DEI training to achieve higher productivity, satisfaction, and revenue growth with our new corporate workshop.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations, and their peers to build connection, advance careers and ignite positive change.
09/14/2024 -
09/17/2024
Suffolk University - Sargent Hall
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
In this webinar, we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.
The COVID-19 global pandemic has had a dramatic impact on businesses and consumers like nothing we have ever seen before. In particular, consumer shopping and purchase behaviors have shifted as consumers are tailoring shopping habits dramatically related to not only when and where they shop, but also how they shop altogether.
While consumer behaviors will no doubt continue to shift over the coming months, one thing that will surely remain consistent is the average American’s relentless spirit and love for the holidays. As we look toward a holiday season which will look different than years past, a top priority for brands and agencies alike will be how to better understand and anticipate their consumers wants and needs this holiday season – and even more importantly – how to execute these strategies to make the 2020 holiday shopping season a success.
Join InMarket and BIMA for this FutureX webinar where we’ll dive into some of the key strategies brands and agencies see most relevant to effectively reach consumers and drive results this holiday season.
The InMarket Difference – InSight in True Consumer Behavior and Intent
In this webinar, InMarket will provide insight into when and how consumers are planning to shop this holiday season, including the different channels they plan to leverage to make the most of this unprecedented holiday season. InMarket surveyed a sample of over 2,000 app users in September 2020 to understand holiday purchase intent across different consumer demographics and locations.
In addition, with their first party location data across 50M verified, unique monthly active users, InMarket also analyzed historical foot traffic trends from the 2019 holiday season, as well as how consumer foot traffic has impacted key holiday shopping throughout the pandemic to get a better understanding of real-world consumer foot traffic trends align, and often predict, true purchase intent.
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FutureX is a curated program, powered by MITX & BIMA, that unites marketing and media professionals with industry titans and quiet giants in content-rich, knowledge-sharing environments.
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SPONSORED BY:
Luz Arregoces
Director of Programs
[email protected]617-557-7345
Senior Director, Engagement, Rue La La FEATURED SPEAKER
Sr. Regional Sales Manager, InMarket FEATURED SPEAKER
VP of Search, Cogniscient Media FEATURED SPEAKER
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