Corean Reynold was recently appointed the Director of Nightlife Economy for the City of Boston, where she brings a wealth of experience and a passion for fostering an equitable and thriving nightlife ecosystem.
10/04/2023
6:00pm - 7:30pm
Roundhead Brewing Company
Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg. Register now!
10/11/2023
9:45am - 11:00am
Bank of America
Learn about new ways of utilizing the professional apprenticeship model to create diverse, sustainable, and scalable talent pipelines.
10/12/2023
10:00am - 11:30am
Edenred
Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.
Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.
Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.
Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.
Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.
We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).
The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.
09/12/2023 -
09/16/2023
Greater Boston
City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.
BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.
For nearly 30 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.
The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.
We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.
Explore our mission and values to better understand how we are leading the business community forward.
Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.
My morning starts early. I run, bike or swim before the sun comes up. Once that’s done, my work day starts. I go online – and stay connected in some form or another all day. My colleagues tease that I’m online at work on my desktop and my phone, simultaneously! There are so many different ways to be engaged via the internet and social media – and they all play a critical role in how we do business. I both love and hate the endless opportunities and possibilities that the internet and social media offer. But since they are here to stay, I’ve chosen to dive in, get involved, learn all I can, and excel wherever possible.
Because we run a manufacturing company, it’s easy for us to get consumed by the processes involved in baking our products and moving them out the door. Getting online is a fast and direct way to interact with the rest of the world. So, for starters, there is email. I communicate with everyone I work with via email. Each time I glance at my inbox, it is full of new emails that have trickled in since I last hit refresh. There are questions related to artwork and packaging design; tradeshow planning; sales meeting, cookie donations, and facility tours. No two emails are alike! These are the nuts and bolts that I attend to much of the time. I tend to do business with people who are very responsive to emails – I love quick response times!
But beyond email, I am always working on improving our content for our website, blog, and social media platforms that include Twitter, Instagram, Snapchat, and Facebook. The interactions we have online have enormous impact on our business growth. Without the large marketing budget that large, national companies have, we have to rely on our own creativity, word of mouth, and content created by our cookies fans to tell our story, share news about the company, and engage with our customers. For example, I recently designed custom Snapchat cookies for a large group of social media bloggers in the Boston area. They got to see our work and see our social media handles, all while eating a delicious cookie! It was a lot of fun to see people talking live about the cookies.
Overall, for just about every decision we make at Fancypants, we consider the impact of online and social media marketing. Whether it’s packaging design or copy on our website, everything today is related to online presence and how it will translate to our fans and customers on the internet and social media.
This post is a part of a series of posts written by the 2016 Small Business of the Year honorees. Stay tuned for more insights from our honorees leading up to Thursday’s event.
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