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          BIMA
          BIMA: Diversifying Your Media Spend 

          In this panel discussion, digital media experts will dive into how brands can position themselves for success with a diversified strategy.

          06/06/2023

          5:30pm - 7:30pm

          Digitas

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          Read More
        • ...
          City Awake
          City Awake: 2023 Words of Wisdom ft. Corey Thomas

          Join us as we hear from Corey Thomas, Chairman & CEO of Rapid7, and Andrew Farrington, an advisory board member City Awake.

          06/22/2023

          5:00pm - 7:00pm

          Rapid7

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        • ...
          F.U.N. Lives On
          F.U.N. Lives On: Live Like A Local Tours Boston

          Join us to celebrate the history, culture, food, and local businesses of Nubian Square, the heart of Black culture in Boston.

          06/28/2023

          3:45pm - 6:00pm

          Tropical Foods - Roxbury

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        • Learning & Development

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        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

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          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

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          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

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          How to Be an LGBTQIA+ Ally in the Workplace

          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

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          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

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          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

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          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
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          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

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Bostonchamber
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        • ...
          BIMA
          BIMA: Diversifying Your Media Spend 

          In this panel discussion, digital media experts will dive into how brands can position themselves for success with a diversified strategy.

          06/06/2023

          5:30pm - 7:30pm

          Digitas

          arrow-go
          Read More
        • ...
          City Awake
          City Awake: 2023 Words of Wisdom ft. Corey Thomas

          Join us as we hear from Corey Thomas, Chairman & CEO of Rapid7, and Andrew Farrington, an advisory board member City Awake.

          06/22/2023

          5:00pm - 7:00pm

          Rapid7

          arrow-go
          Read More
        • ...
          F.U.N. Lives On
          F.U.N. Lives On: Live Like A Local Tours Boston

          Join us to celebrate the history, culture, food, and local businesses of Nubian Square, the heart of Black culture in Boston.

          06/28/2023

          3:45pm - 6:00pm

          Tropical Foods - Roxbury

          arrow-go
          Read More
  • Learning & Development
        • Learning & Development

          • Overview
          • Call for Nominations
          • Resources
        • EQ to Elevate Workplace Well-being

          Designed for mid-level managers and supervisors, this new certificate program addresses workplace well-being through unique, innovative, and actionable methods.

          Read More
          Transformational DEI Certificate

          Join our Transformational DEI Certificate! Our comprehensive learning & development offerings are designed to connect and grow strong leaders who lead both inside and out of the office.

          Read More
          Women’s Leadership Program

          Our Women’s Leadership Program enables you to take your leadership to the next level by arming you with the most in-demand leadership toolkit.

          Read More
          How to Be an LGBTQIA+ Ally in the Workplace

          Expand your DEI professional development with a virtual workshop focused specifically on LGBTQIA+ identities and inclusion.

          Read More
  • Economic Inclusion
        • Economic Inclusion

          • Overview
          • Economic Inclusion Committee
          • Fierce Urgency of Now Festival
          • Pacesetters
          • Resources
        • ...
          Economic Inclusion
          Economic Inclusion

          Our Economic Inclusion Committee provides strategic support around research, policies, and programs that are focused on building equal opportunity.

          arrow-go
          Read More
        • ...
          Economic Inclusion
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          arrow-go
          Read More
        • ...
          Fierce Urgency of Now Festival
          2023 Fierce Urgency of Now Festival

          The Fierce Urgency of Now Festival brings Boston’s diverse young professionals together with business leaders, organizations and their peers to build connection, advance careers and ignite positive change.

          09/12/2023 -

          09/15/2023

          Greater Boston

          arrow-go
          Read More
  • Policy & Impact
        • Policy & Impact

          • Overview
          • Leadership Councils
          • Amicus Advisory Board
        • GET INVOLVED IN OUR POLICY FOCUS AREAS

          Business Climate
          Read More
          Climate & Energy
          Read More
          Health Care
          Read More
          Housing & Development
          Read More
          Talent
          Read More
          Transportation
          Read More
  • Our Networks
        • GBCC’s Networks

          • Overview
        • OUR NETWORKS

          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          BIMA

          BIMA (the Boston Interactive Media Association) serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market.

          Read More
          Women’s Network

          For more than 25 years, the Chamber’s Women’s Network has connected female professionals of all background and career levels. Today, our Women’s Network is the largest in New England, strengthening the professional networks of women each year.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Pacesetters

          We are developing an ecosystem of corporations and partners with the influence and buying power to transform economic inclusion for minority business enterprises (MBEs).

          Read More
          Small Business

          We support small business through public policy initiatives, events designed to connect small businesses in Greater Boston to their peers and established business leaders, professional development offerings, and free small business advising.

          Read More
  • Membership
        • Membership

          • Overview
          • Membership Benefits
          • Membership Levels
          • Member Stories
          • Request a Meeting
          • Join Today
        • Our Impact
        • About Us
          Our Impact

          Explore our mission and values to better understand how we are leading the business community forward.

        • Membership Directory
        • Membership Directory
          Not sure if you’re a member?

          Our member directory is your resource to discover, connect, and engage with Boston’s businesses from every industry and sector.

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BIMA: CTV & Social Video

May 24, 2022 5:30 pm – 7:30 pm Gupta Media

Event Details

  • Thank you for joining us for our first in-person BIMA event of the year that discussed Connected TV (CTV) and Social Video!
  • During this event, panelists discussed how to drive engagement using social video, how you can leverage CTV advertising for your business, and more.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $95

Jump to page section

  • Overview
  • Speakers
  • Agenda
  • Sponsor
  • Location
  • FAQs

BIMA: CTV & Social Video

Thank you for joining us on May 24th as a panel of experts explored the emerging and fastest-growing digital advertising channel, Connected TV, and discussed the opportunities and challenges of the ecosystem. The experts shared how CTV is becoming one of the most prominent digital advertising channels, and shared how companies can invest in this area.

The panel also delved into strategies on how to drive consumer engagement using social video, where to incorporate social video in your marketing strategy, which platform is best suited for your target audience, and more!

ABOUT BIMA

BIMA, the Boston Interactive Media Association, is New England’s largest digital media-focused community, comprised of over 3,000 digital media buyers, planners and publishers with business interests in the New England market.

Questions?

Angelica Medina
Angelica Medina

Program Manager

Greater Boston Chamber of Commerce

Email Angelica
View Album

Speakers

Avi Brown HS
Avi Brown

SVP, Revenue Products, Samba TV

Avi Brown is the SVP, Revenue Products at Samba TV, where his team creates products that empower brands, agencies, publishers and platforms to benefit from a scientific,…Read more
Avi Brown is the SVP, Revenue Products at Samba TV, where his team creates products that empower brands, agencies, publishers and platforms to benefit from a scientific, data-driven approach to advertising. Prior to joining Samba TV, Avi was co-founder and CEO of the video ad analytics company BrandAds (acquired by Extreme Reach and rebranded Extreme Reach Digital). He has applied his expertise in cross- platform video activation, measurement, data and analytics throughout his career leading teams and consulting for companies such as Comcast, Spin Media, Sharethrough, and more.

See on LinkedInarrow-go
Caroline Hubbell
Caroline Hubbell

Vice President Director, Boston Paid Social Lead, Digitas

Caroline Hubbell is a Vice President Director at Digitas Boston. As the lead of the Paid Social capability for the Boston office, Caroline has mastered the art…Read more
Caroline Hubbell is a Vice President Director at Digitas Boston. As the lead of the Paid Social capability for the Boston office, Caroline has mastered the art of paid social strategy and buying. Caroline has a passion for helping her clients connect with their consumers, by creating social strategies that exceed their goals and expectations, delivering the best results possible. She has helped several clients across verticals launch successful paid social media campaigns, from the ground up, to meet strategic initiatives. Prior to Digitas, Caroline worked at Hill Holliday and in media relations for a presidential candidate. Caroline received a BA in Communications and Business Administration from College of Charleston in South Carolina

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Guy Rancourt
Guy Rancourt

VP, Media, AMP Agency

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Ashley MacIsaac
Ashley MacIsaac

Head of Media, Plymouth Rock Assurance

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. -7:15 p.m. | Panel Discussion

    Join our Panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

  • COVID-19 POLICY

    -You are fully vaccinated against COVID-19, as defined by the CDC.
    -You have not had a fever, cough, shortness of breath, difficulty breathing, chills, muscle pain, sore throat, or new loss of taste or smell that cannot be attributed to another health condition.
    -You have not had contact with a person known to be infected, potentially infected, or exposed to someone infected with COVID-19 within the previous 14 days. (Prior to the event date)

Sponsor

Samba TV

Gupta Media

200 Berkeley St floor 7, Boston, MA 02116

Get Directions

FAQs

  • WHAT IS INCLUDED IN MY REGISTRATION?

    -Access to a welcoming community of professionals over a great conversation!
    -Drinks and passed apps.

  • WHAT SHOULD I BRING?

    An interest in connecting with professionals and learning about CTV and social video. Oh, and don’t forget business cards & your appetite.

  • WHAT SHOULD I WEAR?

    Please come dressed for your day!

  • WHEN SHOULD I ARRIVE?

    Registration & networking begins at 5:30 p.m.

  • DO I NEED TO REGISTER IN ADVANCE?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular and we recommend registering in advance to secure your spot!

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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Suite 1701
Boston, MA 02110
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