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Executive Forum: Stephen Smith, L.L.Bean

Thursday, November 2, 2017 from 7:45 AM - 9:00 AM

Join Steve Smith, President and CEO of L.L.Bean, for a deep dive into the art and science of brand management at Maine’s premier outdoor company. Steve joined the 105-year-old company in early 2016 with a focus on positioning the company for future growth. Part of this focus includes aligning its product development and marketing strategies to engage new and existing customers alike who share L.L.Bean’s enthusiasm for the outdoors. This outdoors passion is at the center of a new and inspirational brand and marketing strategy, that marries the company’s long-standing outdoor heritage with the many ways people experience the joy of the outdoors anywhere they live, work or play today.

To view a current attendee list, please click here.


Sponsored by:

UMass Club 1 Beacon Street, 32nd Floor
Boston, MA 02108
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All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.