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What is SEO and Why is it so important?

Posted by Jennie Pane-Joyce on July 20, 2016

Today’s guest post is written by Jayme Washington, COO & President of Washtone Media SEO.

SEO is short for “search engine optimization.” Search engine optimization basically refers to a methodology of techniques, tactics, and strategies used to increase the number of visitors to a website through obtaining a high-ranking placement in the search results page of search engines (SERP) — including Google, Yahoo, Bing, and other search engines. A successful SEO campaign will have carefully select and relevant keywords so as to help a website to rank higher in the Google rankings.

It is a very common practice for many Internet users to only go on the first or second page of search results? Think about it. When was the last time you were looking for the “Bakery near me” and scrolled on page 8? Exactly my point. As a result of human nature, where a website ranks in the search is essential in directing more traffic towards the site. The higher a site naturally ranks in the organic results of any search, the greater the chances that that website will be visited by many users.

SEO firms help ensure that a website is accessible to search engines and it also improves the chances that the website will be found by a search engine. It’s typically a set of best practices which we follow to help businesses in achieving a better ranking in the search engine results.

Many business owners usually hesitate to hire services of an SEO firm because of the preconceived notion that SEO is time consuming and expensive. However, the truth is that Search Engine Optimization allows offline businesses to promote with less cost and quicker results as compared to the traditional marketing methods.

Since many businesses do not have adequate time or internet promotion skills, it’s better to outsource this task to someone else who’s more familiar with the task of implementing SEO campaigns. Several tasks like keyword research, off-page and on-page optimization, website structuring and content distribution might seem overwhelming to any business owner. Conversely, a consultant who’s skilled in SEO can fulfill these tasks on a regular basis so as to generate more traffic to your business.

This post & infographic were written by SEO expert & entrepreneur, Jayme Washington of Washtone Media.