Name: Lori Magno
Title: Associate Director, Corporate Culture
Company: DigitasLBi Boston
Program: Future Leaders
What’s the coolest part of your job?
The best part of my role at DigitasLBi Boston is the privilege of working with 700 unique and talented people. Showcasing the creativity that exists in every discipline, and connecting smart, talented, fabulous people in ways that spark energy and engagement makes every day different and exciting.
Who do you admire in the business world?
I admire the makers – the dreamers who become doers. I admire people who take chances and work hard. I am a huge fan of Mara Andreasen, of Strictly Skin who left a secure position in the legal world to open her own skincare salon in the financial district. She caters to business people who need professional skincare, but have limited time. She saw a gap in the marketplace and filled it.
What is your favorite place to take a client for lunch?
Only one? Yikes! Working in the Financial District means I have many choices within a 10-minute walk. Via Matta for a special lunch (and then a walk through the common to work it off.) Petit Robert Central has the best Croque Madame in town. Trade Boston is a quick walk through the greenway and the best people watching.
If you could have any job in Boston, other than your own, what would it be and why?
Except for my lack of musical talent, Conductor of the Boston Symphony Orchestra, because that has got to be the best job in the world. Harnessing the talent of so many individuals to create one beautiful sound — that seems like perfection. (And a lot of hard work.) If they ever raffle off a chance at that, I’m buying all the tickets.
What is the best piece of career advice you have ever received?
Everyone started at the bottom, there is opportunity to learn and improve at every station and stop along the way. Be nice (even to jerks) because the karma comes back to you. Volunteer your time to teach what you know about. Always bring a sweater.
How can young professionals expand their networks and increase their impact in Boston?
Boston is a hotbed of networking opportunities! From culture-focused groups like The Metropolitans, to coding and classes at General Assembly, and discipline-related groups like WonderWomen and Boston Media Makers. The first step is putting an event on your calendar, putting a pile of business cards in your pocket, and walking through the door.
What reading material is on your nightstand?
How Great Women Lead by mother-daughter team Bonnie St. John & Darcy Deane, Yes Please by Amy Poehler, Wreck this Journal by Keri Smith, and The last three issues of the New Yorker (I’m behind.)
What advice would you give to someone who is starting the Boston’s Future Leaders program today to help them get the most out of their experience?
Talk to everyone in your group. Encourage your company to host an event and create social opportunities to bring the group together. The Future Leaders program will present great training and learning opportunities, you have to make the time to meet each other. Can’t gather? Ask to meet for coffee. Connect with someone who is not in your industry and learn about their work.